Areas of Expertise (4)
Competitive Strategy
Customer Relationship Management
Internet strategies
Organization Design
About
J. Miguel Villas-Boas is the J. Gary Shansby Professor of Marketing Strategy at Berkeley Haas. He earned his PhD in Applied Economics at MIT.
Villas-Boas has served as Department Editor or Associate Editor at top journals in marketing and is on the editorial board of the International Journal of Research in Marketing. He has received the ISMS Long Term Impact award and Berkeley Haas' Earl F. Cheit Award for Excellence in Teaching, among other honors. In addition, he has served as the Director of the Ph.D. Program at Berkeley Haas and was the Chair, Committee on Research at UC Berkeley, Chair of the Marketing Group, and Department Editor at Management Science.
Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice, information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has also consulted in the telecommunications and the banking industries.
Education (4)
Massachusetts Institute of Technology: PhD, Management (Applied Economics)
INSEAD, Fontainebleau, France: MBA
New University of Lisbon, Portugal: MS, Economics
Universidade Católica Portuguesa, Lisbon: Licenciatura, Economics
Links (4)
Honors & Awards (16)
ISMS Long Term Impact Award for paper published in the 5-year period 2004 – 2009
Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005) 2015
Long Term Impact Award for paper published in the 5-year period 2003 – 2008
Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005) 2014
ISMS Long Term Impact Award for paper published in the 5-year period 2003 – 2008
Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004) 2014
ISMS Long Term Impact Award for paper published in the 5-year period 2003 – 2008
Finalist, for article “Communication Strategies and Product Line Design” (Marketing Science, 2004) 2014
ISMS Long Term Impact Award for paper published in the 5-year period 2002 – 2007
Finalist, for article “Bertrand Supertraps” (Management Science, 2005) 2013
ISMS Long Term Impact Award for paper published in the 5-year period 2001 – 2006
Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004) 2012
2012 ISMS Long Term Impact Award for paper published in the 5-year period 2001 – 2006
Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005) 2012
Prémio Carreira, Universidade Catolica Portuguesa
2012
ISMS Long-Term Impact Award for paper published in the 5-year period 2001 – 2006
Finalist, for article “Communications Strategies and Product Line Design” (Marketing Science, 2004) 2011
ISMS Long-Term Impact Award for paper published in the 5-year period 2000 – 2005
Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004) 2010
ISMS Long Term Impact Award for paper published in the 5-year period 1999 – 2003
Winner, for article “Endogeneity in Brand Choice Models” (Management Science, 1999) 2009
Earl F. Cheit Outstanding Teaching Award
2003 2007 (honorable mention) 2002 (finalist)
John D.C. Little Best Paper Award for articles “Bertrand Supertraps” and “The Targeting of Advertising”
Finalist 2005
Grant from the Instituto de Formação Bancária, Lisbon, Portugal
1994
Finalist for the 1993 John D. C. Little Best Paper Award
Finalist for paper “Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test,” 1994
National Science Foundation grant for project “Endogeneity in Brand Choice Models,”
1993
Selected External Service & Affiliations (4)
- Department Editor, Management Science (2010-2015)
- Associate Editor, Marketing Science (2003-2017)
- Editorial Board: Journal of Marketing Research, International Journal of Research in Marketing
- Member: American Economic Association, American Marketing Association, Econometric Society, and INFORMS
Positions Held (1)
At Haas since 1991
2005 – present, J. Gary Shansby Professor of Marketing Strategy, Haas School of Business 2001 – present, Professor of Business Administration, Haas School of Business 2011– 2014, Chair, Marketing Group, Haas School of Business 2006 – 2009, Director, PhD Program 1997 – 2001, Associate Professor, Haas School of Business 1994 – 1995, Visiting Assistant Professor, Universidade Católica Portuguesa, Lisbon 1991 – 1997, Assistant Professor, Haas School of Business
Selected Papers & Publications (7)
Optimal learning before choice
Journal of Economic Theory
T. Tony Ke, J. Miguel Villas-Boas
March 2019
Repeated Interaction in Teams: Tenure and Performance
Management Science
J. Miguel Villas-Boas
2018
The Performance Measurement Trap
Marketing Science
J. Miguel Villas-Boas and Dmitri Kuksov
2018
Too Much Information? Information Provision and Search Costs
Marketing Science
Fernando Branco, Monic Sun, J. Miguel Villas-Boas
2015
Search for Information on Multiple Products
Management Science
T. Tony Ke, Zuo-Jun Max Shen, J. Miguel Villas-Boas
2016
Teaching (1)
Marketing Strategy
MBA/PhD
Social