Biography
Mike recently left Big Fuel, as a Founding Partner after selling the company to Publicis Group and is now consulting with and investing in new start ups in the social/digital space.
At Big Fuel, a pure play social media agency based in New York, Mike oversaw content distribution, and operations. In this role Mike used his experience with broadcast, online and mobile platforms to develop effective strategies for clients like Samsung, Gatorade, GM, T-Mobile, Phillips, Colgate/Palmolive, Stetson, Johnston and Johnston, Yahoo, AOL, Fox, SBS and Fisher Price.
Before joining Big Fuel, Mike founded Link Media Management, a digital content strategy firm in Los Angeles that produced HD content for pay TV and maintained an innovative consulting practice in the entertainment sector.
Before Link, Mike worked in Sydney heading up broadband content development for Telstra’s Broadband Service. In this role, Mike oversaw launches of several on-line services, including Australia’s first large-scale music download site, two national sports channels and the largest online games portal in the Pacific Rim.
Prior to Telstra, Mike served as Managing Director for Massive Interactive in Sydney where he built a development team that engineered groundbreaking iTV and broadband service roll-outs for Austar, Foxtel, Telstra and Sky New Zealand.
Mike also gained considerable experience in pay television as VP of production and programming for Gaylord Cable Networks where he launched Country Music Television (CMT) into several markets around the globe. Mike also owned and operated Moving Story Pictures, an independent broadcast production company offering programming consulting, production, branding and other creative services to the pay TV industry. Some of Moving Story Pictures’ clients included: CBS Cable, A&E, Sony Music, Greystone Entertainment, Automatic Pictures, Country Music Television (CMT) and The Nashville Network (TNN).
Areas of Expertise (3)
Television
Digital Media
Digital Strategy
Education (1)
The University of Texas at Austin: BBA, Finance
Affiliations (1)
- Producers Guild of America (PGA)
Links (1)
Availability
- Keynote
- Moderator
- Panelist
Social