Mike Rea
CEO | IDEA Pharma
Cranfield, Beds, UNITED KINGDOM
The Change Maker: How Innovation Makes It To Market In Pharma
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Biography
Mike Rea (Principal IDEAtor; Big IDEA - IDEA Pharma)
Mike has worked in global pharma for over twenty years, and is a recognized industry leader, named one of the Top 10 Innovators in Pharma (June 2012), and voted in the PharmaVoice 100 Most Inspiring Individuals in Healthcare in 2011.
Mike has led path-to-market strategy for over 60 pharmaceutical brands, including over half of the 50 fastest growing brands in the 2005-2010 period, plus over 3 in 4 of the 15 products identified as BlockBuster Contenders in FiercePharma's pipeline review in October 2011.
Mike authored Medical Marketing Manual: Branding Pharmaceuticals, is a thought leader on positioning and branding, and has chaired several international conferences on pharmaceutical positioning, market access, portfolio strategy and lifecycle management. Outside work, Mike owns an independent record label, enjoys advanced and track driving, listens to too much music and plays guitar badly.
Industry Expertise (3)
Design
Biotechnology
Pharmaceuticals
Areas of Expertise (6)
Lifecycle
Product Design
Path-To-Market
Ideation
Innovation
Strategy
Accomplishments (1)
PharmaVoice 100 Most Inspiring In Healthcare (professional)
The Change Maker
Education (1)
University of Newcastle Upon Tyne: BSc, Genetics 1987
Sample Talks (1)
How Innovation Launches
The role of product design in the future of pharma
Style
Availability
- Keynote
- Panelist
- Host/MC
- Author Appearance
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