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Mikhail Chernyshev - Tele2 Croatia. Croatia, , HR

Mikhail Chernyshev Mikhail Chernyshev

Marketing Director | Tele2 Croatia

Croatia, CROATIA

Lecturer. Marketing Consultant. Co-owner and managing director of Inventa's Digital Agency Russian branch.

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Social

Biography

MPh.d. in Economics, Executive-MBA on Strategic Marketing from Stockholm School of Economics.

Marketing professional, Consultant, Lecturer.

Since 2000 - experience in international advertising agencies for such clients as: Alcatel, Hewlett Packard, Intel, Pernod Ricard, Nestle, Richemont Luxury Group, Puma.

2006-2013 - marketing experience for Tele2 – Swedish mobile telecommunication company. In Russia and Croatia.
Managed brand and creative platform, PR communications, digital marketing, marketing research, btl/promo, guerilla marketing and trademarketing.
During the period of work Tele2 Russia has grew from 3 to 18 Mio customers, turned EBITDA and CF positive. And Tele2 Croatia has turned EBITDA and CF positive as mid of 2011 and continues to grow its market share.

In 2013 took a new challenge of establishing a Russian branch of Inventa digital agency, operating also in Adriatics and Scandinavia.
Along with this role, started to provide marketing consulting services for new business: Pronto-mobile (Russian MVNO), Dodo-pizza (Russian fast-food franchising chain) and became a member of the board for TFB-Zaim (Russian micro-financing company).

Lecturer of the course "Integrated Marketing Communications" in British Higher School of Art and Russian Business School MIRBIS.

In his free time Mikhail is running his blog on non-traditional advertising www.marketing20.ru

Industry Expertise (3)

Advertising/Marketing Education/Learning Telecommunications

Areas of Expertise (3)

Marketing Communications Guerrilla Marketing Marketing Strategy

Accomplishments (4)

Effie Croatia 2011 - Silver (professional)

2011-10-30

Silver Award for "Jaaavi se!" campaign

Effie Croatia 2011 (professional)

2011-10-30

Golden Effie Award for Tele2-"Smiley" campaign

Our Group Awards, Kinnewik Group (professional)

Nomination in Grand Prix for Creativity of the Year 2011.

Effie Croatia 2012 - Grand Prix (professional)

2013-05-09

Grand Prix for Brand Relaunch in Tele2-Croatia

Education (4)

Handelshögskolan i Stockholm: Executive MBA, Strategic Marketing 2007

Кубанский Государственный Университет (КубГУ): Ph. D., Economics 2004

Российская Экономический Университет им. Г.В. Плеханова: Master, International Economic Relationships 2001

Stanford University: Certificate of Completion, Crash Course on Creativity 2013

Team leader of "Creativity in Marketing" Team.

Affiliations (1)

  • SSE Alumni

Event Appearances (9)

Guerrilla Marketing Experience of Tele2 Russia

Vedomosti Newspaper - Non-Standard Ways Of Marketing  Moscow, Russia

2008-09-25

Low Budget Marketing

Vedomosti Newspaper - Marketing Director's Club  Moscow, Russia

2009-12-21

Revolution in Communication - How To Turn Marketing Upsidedown

Vedomosti Newspaper - Non-standard Ways Of Marketing Communications  Moscow, Russia

2012-06-05

Cultural Differences in Branding

Summex - Summit of Market Experts  Cologne, Germany

2012-03-12

Where do Dreams Might Lead To? Secrets of Success in Marketing.

Marketing One - "I'm A Marketing Director"  Moscow, Russia

2011-12-07

Digital Sex Without Silicone

TOP Marketing Management Forum   Moscow, Russia

2011-03-24

Master Class on Marketing Communications

Stories of Success: Companies, People, Business   Higher Business School Of Moscow State University

2009-03-15

Master Class on Low-Budget Marketing

Higher School of Economics  Moscow, Russia

2009-04-16

Non-Standard Communication

Marketing360  Kishenev, Moldova

2013-04-18

Sample Talks (1)

Talk on Non-Standard Communication in Moldova

1,5 hours keynote speech during the "Marketing360" conference in Moldova, Kishinev.

http://www.youtube.com/watch?v=33h6_m-Cg_M

http://www.youtube.com/watch?v=mFFGjKwclNY

Style

Availability

  • Keynote
  • Panelist
  • Corporate Training

Fees

0 to 5000 *Will consider certain engagements for no fee
Contact