Mikhail Chernyshev
Marketing Director | Tele2 Croatia
Croatia, CROATIA
Lecturer. Marketing Consultant. Co-owner and managing director of Inventa's Digital Agency Russian branch.
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Biography
MPh.d. in Economics, Executive-MBA on Strategic Marketing from Stockholm School of Economics.
Marketing professional, Consultant, Lecturer.
Since 2000 - experience in international advertising agencies for such clients as: Alcatel, Hewlett Packard, Intel, Pernod Ricard, Nestle, Richemont Luxury Group, Puma.
2006-2013 - marketing experience for Tele2 – Swedish mobile telecommunication company. In Russia and Croatia.
Managed brand and creative platform, PR communications, digital marketing, marketing research, btl/promo, guerilla marketing and trademarketing.
During the period of work Tele2 Russia has grew from 3 to 18 Mio customers, turned EBITDA and CF positive. And Tele2 Croatia has turned EBITDA and CF positive as mid of 2011 and continues to grow its market share.
In 2013 took a new challenge of establishing a Russian branch of Inventa digital agency, operating also in Adriatics and Scandinavia.
Along with this role, started to provide marketing consulting services for new business: Pronto-mobile (Russian MVNO), Dodo-pizza (Russian fast-food franchising chain) and became a member of the board for TFB-Zaim (Russian micro-financing company).
Lecturer of the course "Integrated Marketing Communications" in British Higher School of Art and Russian Business School MIRBIS.
In his free time Mikhail is running his blog on non-traditional advertising www.marketing20.ru
Industry Expertise (3)
Advertising/Marketing
Education/Learning
Telecommunications
Areas of Expertise (3)
Marketing Communications
Guerrilla Marketing
Marketing Strategy
Accomplishments (4)
Effie Croatia 2011 - Silver (professional)
2011-10-30
Silver Award for "Jaaavi se!" campaign
Effie Croatia 2011 (professional)
2011-10-30
Golden Effie Award for Tele2-"Smiley" campaign
Our Group Awards, Kinnewik Group (professional)
Nomination in Grand Prix for Creativity of the Year 2011.
Effie Croatia 2012 - Grand Prix (professional)
2013-05-09
Grand Prix for Brand Relaunch in Tele2-Croatia
Education (4)
Российская Экономический Университет им. Г.В. Плеханова: Master, International Economic Relationships 2001
Handelshögskolan i Stockholm: Executive MBA, Strategic Marketing 2007
Кубанский Государственный Университет (КубГУ): Ph. D., Economics 2004
Stanford University: Certificate of Completion, Crash Course on Creativity 2013
Team leader of "Creativity in Marketing" Team.
Affiliations (1)
- SSE Alumni
Links (3)
Event Appearances (9)
Guerrilla Marketing Experience of Tele2 Russia
Vedomosti Newspaper - Non-Standard Ways Of Marketing Moscow, Russia
2008-09-25
Low Budget Marketing
Vedomosti Newspaper - Marketing Director's Club Moscow, Russia
2009-12-21
Revolution in Communication - How To Turn Marketing Upsidedown
Vedomosti Newspaper - Non-standard Ways Of Marketing Communications Moscow, Russia
2012-06-05
Cultural Differences in Branding
Summex - Summit of Market Experts Cologne, Germany
2012-03-12
Where do Dreams Might Lead To? Secrets of Success in Marketing.
Marketing One - "I'm A Marketing Director" Moscow, Russia
2011-12-07
Digital Sex Without Silicone
TOP Marketing Management Forum Moscow, Russia
2011-03-24
Master Class on Marketing Communications
Stories of Success: Companies, People, Business Higher Business School Of Moscow State University
2009-03-15
Master Class on Low-Budget Marketing
Higher School of Economics Moscow, Russia
2009-04-16
Non-Standard Communication
Marketing360 Kishenev, Moldova
2013-04-18
Sample Talks (1)
Talk on Non-Standard Communication in Moldova
1,5 hours keynote speech during the "Marketing360" conference in Moldova, Kishinev. http://www.youtube.com/watch?v=33h6_m-Cg_M http://www.youtube.com/watch?v=mFFGjKwclNY
Style
Availability
- Keynote
- Panelist
- Corporate Training
Social