Industry Expertise (2)
Information Technology and Services
Publishing
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Bringing Newspapers Into the 21st Century
The Changing Face of Publishing
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From hardcover to eBook : the changing face of publishing
Publishing has changed. It's not the same industry it was a decade ago. We live in a world, now, where eBooks outsell mass-market paperbacks, and where enhanced novels bring art, music, video and animation into the reading experience. Publishers can survive this transition, but only if they act fast and act nimbly. Self-publishing is not the future ; publishers will continue to have a controlling role in the consumption of the written word. The question is : will it be today's publishers, or a new crop that emerges with the talent, understanding and agility to cater to tomorrow's emerging markets?
