Moira Vetter

Founder & CEO | Modo Modo Agency

Atlanta, GA, UNITED STATES

Founder & CEO of Modo Modo Agency; Inc. 5000 founder; former Forbes Contributor; B2B Branding & Value Creation for Fortune500 & Mid-Market

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Biography

Moira Vetter is the Founder and CEO of Modo Modo Agency, a three-time Inc. 5000 company & 2022 Inc. Power Partner Award winner. She is a former Forbes contributor and the author of AdVenture, An Outsider's Inside View of Getting an Entrepreneur to Market. Modo Modo Agency is a strategic marketing firm with B2B, B2C, technology and health care expertise. The firm has won over 312 awards in every category of marketing.

Moira is the 2022 NAWBO Women Business Owner of the Year, a 2021 Forbes Next 1000, a two-time Enterprising Women Entrepreneur of the Year, a TIE Atlanta Entrepreneur of the Year, an Atlanta Business Chronicle Women Who Mean Business, and an AMA Atlanta Agency Marketer of the Year. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education and has helped over 270 businesses successfully launch, grow, diversify or exit. She is an Executive Advisory Board member and Past President of the America Marketing Association, past-president of BMA Atlanta, Member of Kennesaw State University Marketing Board, Board Member of non-profit 48in48, and a former board member of organizations including American Heart Association Go Red for Women, Zoo Atlanta Leadership Council, Oxford Center for Entrepreneurs and a member of the Leadership Atlanta Class of 2013. She has appeared on CNBC, CBS Atlanta, Fox Atlanta/Fox News, 11Alive Atlanta, and more.

Prior to founding Modo Modo Agency in 2007, Moira was president of two other Atlanta Agencies and in senior leadership of a fourth. Her experience over the last 30 years includes client-side positions in technology and healthcare and nearly every position on an agency org chart.

She attended Agnes Scott College, Georgia State University and the University of Phoenix achieving her Bachelor of Business Management. Moira has conducted continuing education courses for BMA’s Certified Business Communicator Accreditation program, KSU's Collegiate Marketing Association, GSU's WomenLead and is a mentor for GSU, KSU and AMA. She has judged multiple national marketing competitions and CMO of the Year Awards. She has received awards from the IABC, PRSA, BMA, AMA, DMA, Summit Marketing Effectiveness Awards, Summit Creative Awards, Communicator Awards, TIE Atlanta, Best Places To Work, Chief Markter, Davey Awards, MarCom Awards, W3 Awards, Hermes Creative Awards, American Web Design Awards, WebAwards, Webbys, Creativity Print & Packaging Competition, Graphic Design USA, Show South and more.

Industry Expertise (11)

Advertising/Marketing

Public Relations and Communications

Corporate Leadership

VC and Private Equity

Management Consulting

Media - Online

Design

Writing and Editing

Direct Marketing

Professional Training and Coaching

Women

Areas of Expertise (12)

Recruitment Marketing

Value Creation Marketing

Marketing for Pe Portfolios

Accelerating Time to Market

Brand Valuation Creation

Entrepreneur Go-To-Market Planning

Managing Through Being Acquired

Becoming A New Brand

Brand Management & Marketing

sales marketing product management and channel strategies

Employee Branding

Family Business Strategies

Accomplishments (18)

2022 NAWBO National Women Business Owner of the Year (professional)

2022-10-11

The National Woman Business Owner of the Year Award recognizes and rewards one entrepreneur from all national chapters who excels at strategy, operations, finances, problem solving, overcoming adversity and giving back to her community.

Inc. Magazine B2B Power Partner of the Year (professional)

2022-11-15

https://www.inc.com/power-partner-awards

2021 Forbes Next 1000 (professional)

2021-09-01

Moira Vetter was selected as one of 1,000 entrepreneurs setting the stage for the future.

2020 Chief Marketer - Top 200 Marketing Firms (professional)

2020-09-01

Chief Marketer listing of Top 200 non-traditional marketing firms.

2019 Entrepreneur360 (professional)

2019-09-01

Entrepreneur Magazine's 360 ranking of top firms.

2018 Stevie Award - Female Entrepreneur of the Year (professional)

2018-07-01

2018 Stevie Award - Female Entrepreneur of the Year.

2018 TiE Atlanta Entrepreneur of the Year (professional)

2018-09-20

https://hers-magazine.com/atlantas-top-2018-entrepreneurs-announced/

2017 - 2019 Inc. 5000 (professional)

2017-08-16

Modo Modo Agency ranked on the 2017, 2018 and the 2019 Inc. 5000.

2015 & 2018 Enterprising Women Entrepreneur (professional)

2015-03-02

2015 Enterprising Women Entrepreneur Champion.

2014 TAG Marketing Entrepeneur Finalist (professional)

2014-11-03

2014 Finalist for TAG Marketing Entrepeneur Award

2014 Fast-Growth Entrepreneur Finalist, Oxford Center (professional)

2014-09-01

2014 Fast growth Entrepreneur finalist

2014 Atlanta Business Chronicle “Women Who Mean Business” Honoree (professional)

2014-10-06

2014 honoree for Women Who Mean Business Awards

2014 AMA Agency Marketer of the Year (professional)

2014-02-03

2014 Marketer of the Year (Agency) for the Atlanta chapter of the American Marketing Association.

2014 Turknett Leadership Character Award Finalist (professional)

2014-09-01

2014 Finalist for Small to Medium Sized Business CEO 2014 Leadership Character Award

Executive Advisory Board American Marketing Association (professional)

2013-08-01

Serve on the advisory board for the group. Multi-year commitment since 2010.

President AMA Atlanta (professional)

2010-06-01

Served as President of the 4th largest Chapter of the American Marketing Association

Second Fastest Growing Women Owned Business in Atlanta (professional)

2010-05-17

Ranked by the Atlanta Business Chronicle

Over 305 Awards, one every 15 days (professional)

Awards from every category of branding, marketing and lead generation from a broad range of performance based to artistically focused organizations. Full listing here: http://www.modomodoagency.com/modo-modo-awards.html

Education (3)

University of Phoenix: BBA, Management 2008

Cornell University: Certificate of Entrepreneurship, Entrepreneurship 2020

Stanford University: Certificate, Introduction to M&A 2021

Affiliations (19)

The Founder Institute
2015 Executive Advisory Board of the American Marketing Association
Leadership Atlanta
American Marketing Association
Business Marketing Association
2013 Leadership Atlanta Graduate
Technology Association of Georgia
2015 Ideas for Good Advisor
Association of Corporate Growth
2014-2015 Founder Institute Mentor
2015 BMA Atlanta President
Oxford Center for Entrepreneurs
2014 Georgia Department of Education Marketing Cluster
2016 Zoo Atlanta Leadership Council
2016 Founding Member League of Change
2017 - Present 48in48 Board of Directors
GoRedForWomen Executive Board
AMA Atlanta Mentor
Georgia State University WomenLead Mentor

Links (1)

Website

Languages (1)

English

Testimonials (4)

Jeff Hilimire, Serial Entrepreneur & Profit/Non-Profit Leader, Co-Founder & CEO | Dragon Army

Moira Vetter is one of my favorite public speakers. Whether she’s talking about her craft (branding, marketing, and advertising), entrepreneurship, leadership, or anything in between, I always find the style of how she brings her experiences to life inspirational and uplifting.

Sima Parekh, For-profit Operations Director; Non-profit Executive Director | Intercontinental Hotels Group (IHG) | 48in48

For 48in48’s first Women’s website build event, we gathered six diverse women leaders from Fortune 500 companies to share their career journeys with our women volunteers. We needed a strong, articulate moderator to lead the panel discussion and Moira Vetter graciously accepted the invitation. Her personality, energy and engagement skills were a perfect match for this accomplished group of professional women. Moira’s ability to stay on schedule and manage the conversation was flawless. Simply put, she was brilliant and I look forward to having her join us at another event.

Brad Taylor, Instructor of Marketing, Former Coca-Cola Executive | Kennesaw State University

If you’re looking for a highly intelligent, yet down to earth speaker who has successfully “walked the walk” and can relate key entrepreneurial, business and brand-building, and personal motivation concepts to any audience, look no further than Moira Vetter. Moira is experienced, interesting, engaging, and entertaining!

Elizabeth Levy Ward, CMO | United Way of Greater Atlanta

Moderator--In my 30 years of being in marketing, I have hired and observed dozens of moderators--really good moderators are very rare. The real artists know how to create a flow from one topic area to the next, spark lively exchanges among panelists and use just the right amount of airtime in just the right way. Moira is one of these rare artists. In the panels I've seen her moderate, she matches the intellectual caliber of even the most senior-level panelists and so can stay in front of any conversation and seamlessly guide it to tee up the next question or topic. She has a strong presence without ever competing with the panelists. It's a pleasure to watch her in action and I recommend her to anyone.

Media Appearances (15)

Meet Moira Vetter

Canvas Rebel Magazine online

2022-06-09

A profile on business owner Moira Vetter, Founder of Modo Modo Agency.

Entrepreneurship All Over Again: Post-Covid

UBS: Life, Work & Money Podcast radio

2022-02-01

Moira Vetter is interviewed by Langley Respess of IBS on Life, Work, Money and the impacts of Covid on all three.

Well Made Decisions, Chapter One

Book: Well Made Decisions, Jennifer Davis print

2021-08-24

Moira Vetter was interviewed and appears in the book Well Made Decisions by Jennifer Davis.

Fearless Growth for a Lifelong Entrepreneur

Fearless Growth, Amanda Setili radio

2021-10-26

Moira Vetter interviewed by Amanda Setili on a lifetime of entrepreneurship.

5 Things You Need to Succeed as an Executive

Women of the C-Suite - Medium online

2020-11-12

Interview with Moira Vetter on successful practices for executives.

How to Manage Conflict in a Hyper-Growth Company

Zero to 5000 radio

2020-09-28

Interview with Zero to 5000 podcast, an organization that focuses on fast-growing companies.

Transitioning from a Family Business to a Family Brand

FFI Institute online

2020-03-11

Family branding thought leadership for family offices who subscribe to FFI Institute publications.

CEO Exclusive: Moira Vetter

CEO Exclusive Radio radio

2018-08-29

CEO Exclusive is a program on Business RadioX in Atlanta. Moira Vetter and Jennifer Close join the host to discuss business, social responsibility and more.

Women of the C-Suite: Be a Prolific Producer

Thrive Global online

2018-10-22

Interview with Moira Vetter on being a prolific producer.

The Extra Mile - Modo Modo Agency DoGooder Program

11 Alive / Go Beyond Profit tv

2018-09-24

11 Alive covered Modo Modo Agency's DoGooder Volunteer program.

Meet Moira Vetter

Voyage ATL online

2018-09-18

Moira Vetter interviewed as an Atlanta entrepreneur.

Using Risk as the Opportunity for Transformative Change

The Marketing Agency Leadership Podcast radio

2018-07-03

Interview with Moira Vetter.

The Relativity of Risk - Impact Speaker Series

Georgia Tech online

2016-09-26

Impact Speaker Series at Georgia Tech.

Seven Secrets of Entrepreneurs

Profitability Revolution TV tv

2015-05-18

Profitability Revolution focuses on small business news, trends and industry experts. Ruth King interviews Moira Vetter about her book AdVenture and 7 secrets of entrepreneurs.

CBS Atlanta - Atlanta Entrepreneur Profiles

CBS Atlanta & Oxford Center for Entrepreneurs tv

2014-04-10

CBS Atlanta did a profile of 3 firms in the Atlanta market and their perspectives on growth.

Event Appearances (38)

Full Funnel Marketing & Why You Need It

Marketing Monday KSU & UGA SBDC

2022-05-16

The Relativity of Risk

Kennesaw Marketing Association - Collegiate KSU

2022-02-09

Strategic Marketing & The Agency Ecosystem

KSU Graduate Education KSU

2022-02-05

Business 2 Business Marketing

Georgia Marketing Summit ICS Hotel Colee, Atlanta

2022-02-03

The Relativity of Risk

We Work Atlanta Speaker Series We Work Atlanta

2019-10-03

The Second Greatest Story Ever Told

Brand Storytelling - Chick-fil-A Facilities & Equipment Chick-fil-A Headquarters

2019-08-27

Women's Business Leader Panel

Go Red For Women - HIgh School STEAM Georgia-Pacific

2019-02-19

The Art & Business of a Creative Arts Career, Break-Out Session

Go Red For Women - High School STEAM Georgia-Pacific

2019-02-19

The Great Untold Story of the Entrepreneur

PRSA Orlando Orlando, Rosen Shingle Creek

2018-11-30

Brand Storytelling 2020 - White Paper Panel

Brand Storytelling Kennesaw State University

2018-09-07

Brand Storytelling 2020 - White Paper Panel

AMA Atlanta Villa Christina

2018-05-16

Measuring, Proving & Improving Marketing's Contribution to Revenue

BMA Atlanta ROAM Atlanta

2018-02-28

Innovation & Entrepreneurship Marketing Panel

Metro Atlanta Chamber Atlanta

2017-10-27

Being Strategic in a Month-to-month, Quarter-to-quarter World

Marketing Mob Talks Atlanta Webinar

2017-10-09

How To Get Where You're Going

Westminster Class Speaker Westminster School

2017-10-04

The Relativity of Risk

Impact Speaker Series Georgia Tech

2016-09-26

The Relativity of Risk

Small Business Matters Conference 2016 Villa Christina

2016-05-20

Reach In, Reach Up, Reach Out

North Fulton Chamber of Commerce - Keynote Atlanta Athletic Club

2016-05-04

Building The Future

The Future of Business TV Atlanta, GA

2016-03-01

5 Things Small & Minority Businesses Need To Know About Marketing

Coke Supplier Diversity Council Webinar

2016-01-19

A Panel of Women Entrepreneurs

Womens Leadership Exchange Intercontinental Hotel, Atlanta

2015-05-27

Integrated Marketing Best Practices

Neenah Paper Neenah Paper Event

2015-04-06

Doing It All - Women in Business

Turknett Leadership Group The Buckhead Club

2015-02-25

The Relativity of Risk

ProWIN Villa Christina

2015-01-20

What's So Different About B2B Marketing

PowerUp Conference Atlanta

2014-11-13

The Relativity of Risk

Executive Women of Goizueta Modo Modo Agency

2014-06-17

Marketing & Leadership For Technical Majors

Impact Speaker Series Georgia Tech

2014-03-26

Build Your Brand - Startup Education

Founder Insitute Webinar

2014-03-24

Your Baby Is Ugly But I Love His Name - How to name a startup

Founder Insitute Georgia Tech

2014-01-27

Entrepreneurship Panel - Growth Secrets

OPEN Atlanta Conference Atlanta, Geogia

2013-09-28

Women Presidents Organization Talk Business

Entrepreneurship, Research Insights & Women's Financial Power http://resultsmatterradio.businessradiox.com/2013/08/27/women-presidents-organization-2/

2013-08-27

Executive Decisions Interview with Moira Vetter

Executive Decisions Interview with Moira Vetter http://www.localjobnetwork.com/radio/details?rp_id=363&s.rc_id=5&s.ra_id=769&s.keywords=

2013-07-24

Dispelling Entrepreneurial Myths

Oxford Center featured Entrepreneurs http://www.cbsatlanta.com/video?clipId=8723669&autostart=true

2013-05-13

What’s Working in Small Business Marketing for 2013

What’s Working in Small Business Marketing for 2013 http://bit.ly/16azNSA

2013-01-09

How Remarkable Women Lead

Ismaili Women's Network Atlanta

2012-06-23

Nurture vs. Nature - The Rules of Real Relationship Building for Prospects & Customers

Webinar: Building Prospect & Customer Relationships https://cc.readytalk.com/cc/playback/Playback.do?id=a4a3u1

2012-05-23

Transformational Women Spotlights Moira Vetter

Transformational Women Radio: Moira Vetter http://transformationalwomen.businessradiox.com/2011/06/28/transformational-women-spotlights-moira-vetter-of-modo-modo-agency/

2011-06-28

OMG: Can U Succeed With a Social Networking Vocabulary?!

Women In Technology - Passionate Advocates for your Success http://yhoo.it/12RSHtk

2011-05-13

Sample Talks (5)

Getting to market in 60 days

How to name, articulate, package and launch a growth company in 60 days.

Marketing for PE Portfolio Companies

Marketing is often seen as a dirty word and a waste of money. Particularly for money people. It can be a smart and strategic investment that pays off with customer retention, employee alignment and--the best part--rapid valuation increases. See how marketing can be an asset on your next asset purchase or sale.

Becoming a New Brand

When you've been a brand--with standards and a culture--and something suddenly shifts your universe, it can be hard to become a new brand. You have to know what's changed, why you're changing, who you need to be, and how able your people are to live and breathe the new brand. It doesn't have to take forever, it doesn't have to cost a fortune, but it DOES take clarity, discipline and buy-in.

Planting Your Flag in a Chaotic Industry

Many companies are currently experiencing either lightning speed changes or glacial progress. The chaos of the "stop and start" or "try to restart and stop" is deflating efforts, egos, budgets and preventing progress. Break out of these cycles by confirming your position, agreeing to a plan of action and aggressively pursuing your customers and prospects whether the wind is at your back or in your face.

The Relativity of Risk

A discussion of how risk is inherent but also learned. Determining how to assess risk at your current phase of life/career and ensure you are doing all you can to elevate and advance yourself in the ways you want. Take the right risks for you--don't make moves based on someone else's idea of risk and what is appropriate.

Style

Educational

Entertaining

Strategic

Tactical

Lecture Style

Interactive

Formal

Relaxed

Availability

Keynote
Moderator
Panelist
Author Appearance
Corporate Training

Fees

1000 to 5000 ^*Will consider certain engagements for no fee

Courses (1)

Your Baby is Ugly But I Love His Name

The $40,000 Olive: How Entrepreneurs Can Spend Time Saving Money

Forbes

Moira Vetter

2015-06-04

Nearly 30 years ago American Airlines made a startling discovery. They determined that eliminating one olive from each passenger’s salad plate would reduce costs by $40,000. The story made headlines because the cost of an arbitrary garnish had a surprising impact on costs. Focus time on cost cutting, particularly if you’re growing ...

Mature Markets Can Deliver Multiples. Mustangs not Unicorns

Forbes

Moira Vetter

2015-08-14

I was meeting with a Private Equity promoter a few weeks ago and the talk was good for non-traditional entrepreneurs. What I mean by non-traditional are the visionaries in this climate that are looking where the crowds are not. Too many people are on safari scouting unicorns when there is herd of mustangs standing beside them...

Secrets Second-Time Entrepreneurs Know About Managing Money

Forbes

2015-05-12

The failure rate of start-ups is close to 90%. So with 9 out of 10 start-ups headed for failure—and I speak from experience—financial management tops the list of challenges for first-time entrepreneurs.

Disciplines Of Future-Proof Entrepreneurs

Forbes

2015-06-28

Entrepreneurs are a passionate bunch. We see things that others don’t and go after building solutions. A decade ago, you could conceive of an idea that meets a market need and feel secure that you had a few years of cushion before others encroached on your space. Today entire industries can come and go in a few months...

It’s Hard Out There: Hip Hop Helps EdTech Entrepreneur Drive Literacy & Revenue

Forbes

Moira Vetter

2016-06-15

Literacy is a critical key to learning, earning, staying out of poverty and contributing to the world around us. With America’s education system underperforming, a tremendous amount of investment and entrepreneurship is rising out of the challenges we face...