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Moira Vetter - Modo Modo Agency. Atlanta, GA, US

Moira Vetter

Founder & CEO | Modo Modo Agency


Founder & CEO of Modo Modo Agency; Inc. 5000 founder; former Forbes Contributor; B2B Branding & Value Creation for Fortune500 & Mid-Market



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Modo Modo Agency - The Extra Mile - CSR Moira Vetter - Impact Speaker Series - Georgia Tech IMPACT Speaker - Moira Vetter Drive Strategic Growth w/ Webinars




Moira Vetter is the Founder and CEO of Modo Modo Agency, a four-time Inc. 5000 company & 2023 Inc. Power Partner Award winner. The company is a 2023 U.S. Chamber of Commerce Top 70 Small Business and the 2023 Cobb County Women-owned business of the year. She contributes to Inc. Magazine, is a former Forbes contributor and the author of AdVenture, An Outsider's Inside View of Getting an Entrepreneur to Market. Modo Modo Agency is a creative & media agency with extensive B2B and business to employee experience in technology, healthcare, manufacturing, supply chain and other complex industries. The firm has won over 331 awards in every category of marketing.

Moira is the 2022 NAWBO Women Business Owner of the Year, a 2021 Forbes Next 1000, a two-time Enterprising Women Entrepreneur of the Year, a TIE Atlanta Entrepreneur of the Year, an Atlanta Business Chronicle Women Who Mean Business, and an AMA Atlanta Agency Marketer of the Year. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education and has helped over 300 businesses successfully launch, grow, diversify and/or exit. She is an Executive Advisory Board member and Past President of the America Marketing Association, Member of Kennesaw State University Marketing Board, Board Member of non-profit 48in48, and a former board member of organizations including American Heart Association Go Red for Women, Zoo Atlanta Leadership Council, Oxford Center for Entrepreneurs and a member of the Leadership Atlanta Class of 2013. She has appeared on CNBC, CBS Atlanta, Fox Atlanta/Fox News, 11Alive Atlanta, and more.

Prior to founding Modo Modo Agency in 2007, Moira was president of two other Atlanta Agencies and in senior leadership of a fourth. Her experience over the last 30 years includes client-side positions in technology and healthcare and nearly every position on an agency org chart.

She attended Agnes Scott College, Georgia State University and the University of Phoenix achieving her Bachelor of Business Management. Moira has conducted continuing education courses for BMA’s Certified Business Communicator Accreditation program, KSU's Collegiate Marketing Association, GSU's WomenLead and is a mentor for GSU, KSU and AMA.

Industry Expertise (11)


Public Relations and Communications

Corporate Leadership

VC and Private Equity

Management Consulting

Media - Online


Writing and Editing

Direct Marketing

Professional Training and Coaching


Areas of Expertise (12)

Recruitment Marketing

Value Creation Marketing

Marketing for Pe Portfolios

Accelerating Time to Market

Brand Valuation Creation

Entrepreneur Go-To-Market Planning

Managing Through Being Acquired

Becoming A New Brand

Brand Management & Marketing

sales marketing product management and channel strategies

Employee Branding

Family Business Strategies

Accomplishments (20)

2023 AMA Atlanta Lifetime Achievement Award (professional)


Acknowledged for her 30-year career in marketing.

2023 Leaders In Corporate Citizenship (personal)


Acknowledged by the Atlanta Business Chronicle for giving back to the community personally through board service, through company and personal donations and mentoring.

2022 NAWBO National Women Business Owner of the Year (professional)


The National Woman Business Owner of the Year Award recognizes and rewards one entrepreneur from all national chapters who excels at strategy, operations, finances, problem solving, overcoming adversity and giving back to her community.

2022 Inc. Magazine B2B Power Partner of the Year (professional)


2021 Forbes Next 1000 (professional)


Moira Vetter was selected as one of 1,000 entrepreneurs setting the stage for the future.

2020 Chief Marketer - Top 200 Marketing Firms (professional)


Chief Marketer listing of Top 200 non-traditional marketing firms.

2019 Entrepreneur360 (professional)


Entrepreneur Magazine's 360 ranking of top firms.

2018 Stevie Award - Female Entrepreneur of the Year (professional)


2018 Stevie Award - Female Entrepreneur of the Year.

2018 TiE Atlanta Entrepreneur of the Year (professional)


2017 - 2019 Inc. 5000 (professional)


Modo Modo Agency ranked on the 2017, 2018 and the 2019 Inc. 5000.

2015 & 2018 Enterprising Women Entrepreneur (professional)


2015 Enterprising Women Entrepreneur Champion.

2014 TAG Marketing Entrepeneur Finalist (professional)


2014 Finalist for TAG Marketing Entrepeneur Award

2014 Fast-Growth Entrepreneur Finalist, Oxford Center (professional)


2014 Fast growth Entrepreneur finalist

2014 Atlanta Business Chronicle “Women Who Mean Business” Honoree (professional)


2014 honoree for Women Who Mean Business Awards

2014 AMA Agency Marketer of the Year (professional)


2014 Marketer of the Year (Agency) for the Atlanta chapter of the American Marketing Association.

2014 Turknett Leadership Character Award Finalist (professional)


2014 Finalist for Small to Medium Sized Business CEO 2014 Leadership Character Award

Executive Advisory Board American Marketing Association (professional)


Serve on the advisory board for the group. Multi-year commitment since 2010.

President AMA Atlanta (professional)


Served as President of the 4th largest Chapter of the American Marketing Association

Second Fastest Growing Women Owned Business in Atlanta (professional)


Ranked by the Atlanta Business Chronicle

Over 305 Awards, one every 15 days (professional)

Awards from every category of branding, marketing and lead generation from a broad range of performance based to artistically focused organizations. Full listing here:

Education (3)

University of Phoenix: BBA, Management 2008

Cornell University: Certificate of Entrepreneurship, Entrepreneurship 2020

Stanford University: Certificate, Introduction to M&A 2021

Affiliations (19)

  • The Founder Institute
  • 2015 Executive Advisory Board of the American Marketing Association
  • Leadership Atlanta
  • American Marketing Association
  • Business Marketing Association
  • 2013 Leadership Atlanta Graduate
  • Technology Association of Georgia
  • 2015 Ideas for Good Advisor
  • Association of Corporate Growth
  • 2014-2015 Founder Institute Mentor
  • 2015 BMA Atlanta President
  • Oxford Center for Entrepreneurs
  • 2014 Georgia Department of Education Marketing Cluster
  • 2016 Zoo Atlanta Leadership Council
  • 2016 Founding Member League of Change
  • 2017 - Present 48in48 Board of Directors
  • GoRedForWomen Executive Board
  • AMA Atlanta Mentor
  • Georgia State University WomenLead Mentor

Languages (1)

  • English

Testimonials (4)

Jeff Hilimire, Serial Entrepreneur & Profit/Non-Profit Leader, Co-Founder & CEO | Dragon Army

Moira Vetter is one of my favorite public speakers. Whether she’s talking about her craft (branding, marketing, and advertising), entrepreneurship, leadership, or anything in between, I always find the style of how she brings her experiences to life inspirational and uplifting.

Sima Parekh, For-profit Operations Director; Non-profit Executive Director | Intercontinental Hotels Group (IHG) | 48in48

For 48in48’s first Women’s website build event, we gathered six diverse women leaders from Fortune 500 companies to share their career journeys with our women volunteers. We needed a strong, articulate moderator to lead the panel discussion and Moira Vetter graciously accepted the invitation. Her personality, energy and engagement skills were a perfect match for this accomplished group of professional women. Moira’s ability to stay on schedule and manage the conversation was flawless. Simply put, she was brilliant and I look forward to having her join us at another event.

Brad Taylor, Instructor of Marketing, Former Coca-Cola Executive | Kennesaw State University

If you’re looking for a highly intelligent, yet down to earth speaker who has successfully “walked the walk” and can relate key entrepreneurial, business and brand-building, and personal motivation concepts to any audience, look no further than Moira Vetter. Moira is experienced, interesting, engaging, and entertaining!

Elizabeth Levy Ward, CMO | United Way of Greater Atlanta

Moderator--In my 30 years of being in marketing, I have hired and observed dozens of moderators--really good moderators are very rare. The real artists know how to create a flow from one topic area to the next, spark lively exchanges among panelists and use just the right amount of airtime in just the right way. Moira is one of these rare artists. In the panels I've seen her moderate, she matches the intellectual caliber of even the most senior-level panelists and so can stay in front of any conversation and seamlessly guide it to tee up the next question or topic. She has a strong presence without ever competing with the panelists. It's a pleasure to watch her in action and I recommend her to anyone.

Media Appearances (15)

Meet Moira Vetter

Canvas Rebel Magazine  online


A profile on business owner Moira Vetter, Founder of Modo Modo Agency.


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Entrepreneurship All Over Again: Post-Covid

UBS: Life, Work & Money Podcast  radio


Moira Vetter is interviewed by Langley Respess of IBS on Life, Work, Money and the impacts of Covid on all three.

Moira Vetter, Langley Respess, UBS

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Well Made Decisions, Chapter One

Book: Well Made Decisions, Jennifer Davis  print


Moira Vetter was interviewed and appears in the book Well Made Decisions by Jennifer Davis.

Well Made Decisions, Jennifer Davis

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Fearless Growth for a Lifelong Entrepreneur

Fearless Growth, Amanda Setili  radio


Moira Vetter interviewed by Amanda Setili on a lifetime of entrepreneurship.

Moira Vetter, Fearless Growth

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5 Things You Need to Succeed as an Executive

Women of the C-Suite - Medium  online


Interview with Moira Vetter on successful practices for executives.

Moira Vetter

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How to Manage Conflict in a Hyper-Growth Company

Zero to 5000  radio


Interview with Zero to 5000 podcast, an organization that focuses on fast-growing companies.

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Transitioning from a Family Business to a Family Brand

FFI Institute  online


Family branding thought leadership for family offices who subscribe to FFI Institute publications.

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CEO Exclusive: Moira Vetter

CEO Exclusive Radio  radio


CEO Exclusive is a program on Business RadioX in Atlanta. Moira Vetter and Jennifer Close join the host to discuss business, social responsibility and more.

Jennifer Close, Moira Vetter, CEO Exclusive

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Women of the C-Suite: Be a Prolific Producer

Thrive Global  online


Interview with Moira Vetter on being a prolific producer.

Moira Vetter,medium

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The Extra Mile - Modo Modo Agency DoGooder Program

11 Alive / Go Beyond Profit  tv


11 Alive covered Modo Modo Agency's DoGooder Volunteer program.

Moira Vetter 11Alive Atlanta

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Meet Moira Vetter

Voyage ATL  online


Moira Vetter interviewed as an Atlanta entrepreneur.

Modo Modo Agency, Moira Vetter

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Using Risk as the Opportunity for Transformative Change

The Marketing Agency Leadership Podcast  radio


Interview with Moira Vetter.

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The Relativity of Risk - Impact Speaker Series

Georgia Tech  online


Impact Speaker Series at Georgia Tech.

Moira Vetter - The Relativity of Risk

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Seven Secrets of Entrepreneurs

Profitability Revolution TV  tv


Profitability Revolution focuses on small business news, trends and industry experts. Ruth King interviews Moira Vetter about her book AdVenture and 7 secrets of entrepreneurs.

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CBS Atlanta - Atlanta Entrepreneur Profiles

CBS Atlanta & Oxford Center for Entrepreneurs  tv


CBS Atlanta did a profile of 3 firms in the Atlanta market and their perspectives on growth.

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Event Appearances (38)

Full Funnel Marketing & Why You Need It

Marketing Monday  KSU & UGA SBDC


The Relativity of Risk

Kennesaw Marketing Association - Collegiate  KSU


Strategic Marketing & The Agency Ecosystem

KSU Graduate Education  KSU


Business 2 Business Marketing

Georgia Marketing Summit ICS  Hotel Colee, Atlanta


The Relativity of Risk

We Work Atlanta Speaker Series  We Work Atlanta


The Second Greatest Story Ever Told

Brand Storytelling - Chick-fil-A Facilities & Equipment  Chick-fil-A Headquarters


Women's Business Leader Panel

Go Red For Women - HIgh School STEAM  Georgia-Pacific


The Art & Business of a Creative Arts Career, Break-Out Session

Go Red For Women - High School STEAM  Georgia-Pacific


The Great Untold Story of the Entrepreneur

PRSA Orlando  Orlando, Rosen Shingle Creek


Brand Storytelling 2020 - White Paper Panel

Brand Storytelling  Kennesaw State University


Brand Storytelling 2020 - White Paper Panel

AMA Atlanta  Villa Christina


Measuring, Proving & Improving Marketing's Contribution to Revenue

BMA Atlanta  ROAM Atlanta


Innovation & Entrepreneurship Marketing Panel

Metro Atlanta Chamber  Atlanta


Being Strategic in a Month-to-month, Quarter-to-quarter World

Marketing Mob Talks  Atlanta Webinar


How To Get Where You're Going

Westminster Class Speaker  Westminster School


The Relativity of Risk

Impact Speaker Series  Georgia Tech


The Relativity of Risk

Small Business Matters Conference 2016  Villa Christina


Reach In, Reach Up, Reach Out

North Fulton Chamber of Commerce - Keynote  Atlanta Athletic Club


Building The Future

The Future of Business TV  Atlanta, GA


5 Things Small & Minority Businesses Need To Know About Marketing

Coke Supplier Diversity Council  Webinar


A Panel of Women Entrepreneurs

Womens Leadership Exchange  Intercontinental Hotel, Atlanta


Integrated Marketing Best Practices

Neenah Paper  Neenah Paper Event


Doing It All - Women in Business

Turknett Leadership Group  The Buckhead Club


The Relativity of Risk

ProWIN  Villa Christina


What's So Different About B2B Marketing

PowerUp Conference  Atlanta


The Relativity of Risk

Executive Women of Goizueta  Modo Modo Agency


Marketing & Leadership For Technical Majors

Impact Speaker Series  Georgia Tech


Build Your Brand - Startup Education

Founder Insitute  Webinar


Your Baby Is Ugly But I Love His Name - How to name a startup

Founder Insitute  Georgia Tech


Entrepreneurship Panel - Growth Secrets

OPEN Atlanta Conference  Atlanta, Geogia


Women Presidents Organization Talk Business

Entrepreneurship, Research Insights & Women's Financial Power


Executive Decisions Interview with Moira Vetter

Executive Decisions Interview with Moira Vetter


Dispelling Entrepreneurial Myths

Oxford Center featured Entrepreneurs


What’s Working in Small Business Marketing for 2013

What’s Working in Small Business Marketing for 2013


How Remarkable Women Lead

Ismaili Women's Network  Atlanta


Nurture vs. Nature - The Rules of Real Relationship Building for Prospects & Customers

Webinar: Building Prospect & Customer Relationships


Transformational Women Spotlights Moira Vetter

Transformational Women Radio: Moira Vetter


OMG: Can U Succeed With a Social Networking Vocabulary?!

Women In Technology - Passionate Advocates for your Success


Sample Talks (5)

Getting to market in 60 days

How to name, articulate, package and launch a growth company in 60 days.

Marketing for PE Portfolio Companies

Marketing is often seen as a dirty word and a waste of money. Particularly for money people. It can be a smart and strategic investment that pays off with customer retention, employee alignment and--the best part--rapid valuation increases. See how marketing can be an asset on your next asset purchase or sale.

Becoming a New Brand

When you've been a brand--with standards and a culture--and something suddenly shifts your universe, it can be hard to become a new brand. You have to know what's changed, why you're changing, who you need to be, and how able your people are to live and breathe the new brand. It doesn't have to take forever, it doesn't have to cost a fortune, but it DOES take clarity, discipline and buy-in.

Planting Your Flag in a Chaotic Industry

Many companies are currently experiencing either lightning speed changes or glacial progress. The chaos of the "stop and start" or "try to restart and stop" is deflating efforts, egos, budgets and preventing progress. Break out of these cycles by confirming your position, agreeing to a plan of action and aggressively pursuing your customers and prospects whether the wind is at your back or in your face.

The Relativity of Risk

A discussion of how risk is inherent but also learned. Determining how to assess risk at your current phase of life/career and ensure you are doing all you can to elevate and advance yourself in the ways you want. Take the right risks for you--don't make moves based on someone else's idea of risk and what is appropriate.



  • Keynote
  • Moderator
  • Panelist
  • Author Appearance
  • Corporate Training


1000 to 5000 *Will consider certain engagements for no fee

Courses (1)

Your Baby is Ugly But I Love His Name

This is a course developed by Moira Vetter for Founder Institute on naming a company or product.

Articles (10)

Transitioning from Family Business to Family Brand

FFI Institute

Moira Vetter

An article for family office and family enterprises to rethink their approach to business through a branding prism.

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Walter Geer Blew Up The Internet Because He Doesn’t Throw Shade On Old People


Moira Vetter


I absolutely detest the phrase “teachable moment,” but Walter Geer is in one. And he’s taking the rest of us with him....

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The 12-Year-Old Entrepreneur That Will Take Global Tech & The World By Storm


Moira Vetter


Not everybody has co-founder ‘cred’ at 12. Ian Michael Brock isn’t everybody...

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No Room For ‘Precious Snowflakes’ In The Entrepreneur Class


Moira Vetter


In the last year the press has been rife with stories about ‘precious snowflakes’ or the classing of millennials into ‘Generation Snowflake.’ GQ had a great piece recently on the growing absurdity of ‘being offended by, like, literally everything.’...

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Breakfast Of Champions: How Serial Entrepreneurs Replicate Their Success



Entrepreneurs are everywhere—you can probably count at least half a dozen of them in your personal and professional circles. But of all the people who start businesses in the U.S., only about a third of them become ‘serial’ entrepreneurs and continue to open new ventures throughout their careers.

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The $40,000 Olive: How Entrepreneurs Can Spend Time Saving Money


Moira Vetter


Nearly 30 years ago American Airlines made a startling discovery. They determined that eliminating one olive from each passenger’s salad plate would reduce costs by $40,000. The story made headlines because the cost of an arbitrary garnish had a surprising impact on costs. Focus time on cost cutting, particularly if you’re growing ...

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Mature Markets Can Deliver Multiples. Mustangs not Unicorns


Moira Vetter


I was meeting with a Private Equity promoter a few weeks ago and the talk was good for non-traditional entrepreneurs. What I mean by non-traditional are the visionaries in this climate that are looking where the crowds are not. Too many people are on safari scouting unicorns when there is herd of mustangs standing beside them...

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Secrets Second-Time Entrepreneurs Know About Managing Money



The failure rate of start-ups is close to 90%. So with 9 out of 10 start-ups headed for failure—and I speak from experience—financial management tops the list of challenges for first-time entrepreneurs.

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Disciplines Of Future-Proof Entrepreneurs



Entrepreneurs are a passionate bunch. We see things that others don’t and go after building solutions. A decade ago, you could conceive of an idea that meets a market need and feel secure that you had a few years of cushion before others encroached on your space. Today entire industries can come and go in a few months...

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It’s Hard Out There: Hip Hop Helps EdTech Entrepreneur Drive Literacy & Revenue


Moira Vetter


Literacy is a critical key to learning, earning, staying out of poverty and contributing to the world around us. With America’s education system underperforming, a tremendous amount of investment and entrepreneurship is rising out of the challenges we face...

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