Moira Vetter
Founder & CEO Modo Modo Agency
- Atlanta GA
Founder & CEO of Modo Modo Agency; Inc. 5000 founder; former Forbes Contributor; B2B Branding & Value Creation for Fortune500 & Mid-Market
Social
Biography
Moira is the 2022 NAWBO Women Business Owner of the Year, a 2021 Forbes Next 1000, a two-time Enterprising Women Entrepreneur of the Year, a TIE Atlanta Entrepreneur of the Year, an Atlanta Business Chronicle Women Who Mean Business, and an AMA Atlanta Agency Marketer of the Year. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education and has helped over 300 businesses successfully launch, grow, diversify and/or exit. She is an Executive Advisory Board member and Past President of the America Marketing Association, Member of Kennesaw State University Marketing Board, Board Member of non-profit 48in48, and a former board member of organizations including American Heart Association Go Red for Women, Zoo Atlanta Leadership Council, Oxford Center for Entrepreneurs and a member of the Leadership Atlanta Class of 2013. She has appeared on CNBC, CBS Atlanta, Fox Atlanta/Fox News, 11Alive Atlanta, and more.
Prior to founding Modo Modo Agency in 2007, Moira was president of two other Atlanta Agencies and in senior leadership of a fourth. Her experience over the last 30 years includes client-side positions in technology and healthcare and nearly every position on an agency org chart.
She attended Agnes Scott College, Georgia State University and the University of Phoenix achieving her Bachelor of Business Management. Moira has conducted continuing education courses for BMA’s Certified Business Communicator Accreditation program, KSU's Collegiate Marketing Association, GSU's WomenLead and is a mentor for GSU, KSU and AMA.
Industry Expertise
Areas of Expertise
Accomplishments
2023 AMA Atlanta Lifetime Achievement Award
2023-03-23
Acknowledged for her 30-year career in marketing.
2023 Leaders In Corporate Citizenship
2023-02-23
Acknowledged by the Atlanta Business Chronicle for giving back to the community personally through board service, through company and personal donations and mentoring.
2022 NAWBO National Women Business Owner of the Year
2022-10-11
The National Woman Business Owner of the Year Award recognizes and rewards one entrepreneur from all national chapters who excels at strategy, operations, finances, problem solving, overcoming adversity and giving back to her community.
2022 Inc. Magazine B2B Power Partner of the Year
2022-11-15
https://www.inc.com/power-partner-awards
2021 Forbes Next 1000
2021-09-01
Moira Vetter was selected as one of 1,000 entrepreneurs setting the stage for the future.
2020 Chief Marketer - Top 200 Marketing Firms
2020-09-01
Chief Marketer listing of Top 200 non-traditional marketing firms.
2019 Entrepreneur360
2019-09-01
Entrepreneur Magazine's 360 ranking of top firms.
2018 Stevie Award - Female Entrepreneur of the Year
2018-07-01
2018 Stevie Award - Female Entrepreneur of the Year.
2018 TiE Atlanta Entrepreneur of the Year
2018-09-20
https://hers-magazine.com/atlantas-top-2018-entrepreneurs-announced/
2017 - 2019 Inc. 5000
2017-08-16
Modo Modo Agency ranked on the 2017, 2018 and the 2019 Inc. 5000.
2015 & 2018 Enterprising Women Entrepreneur
2015-03-02
2015 Enterprising Women Entrepreneur Champion.
2014 TAG Marketing Entrepeneur Finalist
2014-11-03
2014 Finalist for TAG Marketing Entrepeneur Award
2014 Fast-Growth Entrepreneur Finalist, Oxford Center
2014-09-01
2014 Fast growth Entrepreneur finalist
2014 Atlanta Business Chronicle “Women Who Mean Business” Honoree
2014-10-06
2014 honoree for Women Who Mean Business Awards
2014 AMA Agency Marketer of the Year
2014-02-03
2014 Marketer of the Year (Agency) for the Atlanta chapter of the American Marketing Association.
2014 Turknett Leadership Character Award Finalist
2014-09-01
2014 Finalist for Small to Medium Sized Business CEO 2014 Leadership Character Award
Executive Advisory Board American Marketing Association
2013-08-01
Serve on the advisory board for the group. Multi-year commitment since 2010.
President AMA Atlanta
2010-06-01
Served as President of the 4th largest Chapter of the American Marketing Association
Second Fastest Growing Women Owned Business in Atlanta
2010-05-17
Ranked by the Atlanta Business Chronicle
Over 305 Awards, one every 15 days
Awards from every category of branding, marketing and lead generation from a broad range of performance based to artistically focused organizations. Full listing here: http://www.modomodoagency.com/modo-modo-awards.html
Education
University of Phoenix
BBA
Management
2008
Cornell University
Certificate of Entrepreneurship
Entrepreneurship
2020
Stanford University
Certificate
Introduction to M&A
2021
Affiliations
- The Founder Institute
- 2015 Executive Advisory Board of the American Marketing Association
- Leadership Atlanta
- American Marketing Association
- Business Marketing Association
- 2013 Leadership Atlanta Graduate
- Technology Association of Georgia
- 2015 Ideas for Good Advisor
- Association of Corporate Growth
- 2014-2015 Founder Institute Mentor
- 2015 BMA Atlanta President
- Oxford Center for Entrepreneurs
- 2014 Georgia Department of Education Marketing Cluster
- 2016 Zoo Atlanta Leadership Council
- 2016 Founding Member League of Change
- 2017 - Present 48in48 Board of Directors
- GoRedForWomen Executive Board
- AMA Atlanta Mentor
- Georgia State University WomenLead Mentor
Links
Languages
- English
Testimonials
Co-Founder & CEO
https://dragonarmy.com/Dragon Army
Moira Vetter is one of my favorite public speakers. Whether she’s talking about her craft (branding, marketing, and advertising), entrepreneurship, leadership, or anything in between, I always find the style of how she brings her experiences to life inspirational and uplifting.
For-profit Operations Director; Non-profit Executive Director
https://48in48.org/Intercontinental Hotels Group (IHG) | 48in48
For 48in48’s first Women’s website build event, we gathered six diverse women leaders from Fortune 500 companies to share their career journeys with our women volunteers. We needed a strong, articulate moderator to lead the panel discussion and Moira Vetter graciously accepted the invitation. Her personality, energy and engagement skills were a perfect match for this accomplished group of professional women. Moira’s ability to stay on schedule and manage the conversation was flawless. Simply put, she was brilliant and I look forward to having her join us at another event.
Instructor of Marketing, Former Coca-Cola Executive
https://coles.kennesaw.edu/marketing-sales/index.phpKennesaw State University
If you’re looking for a highly intelligent, yet down to earth speaker who has successfully “walked the walk” and can relate key entrepreneurial, business and brand-building, and personal motivation concepts to any audience, look no further than Moira Vetter. Moira is experienced, interesting, engaging, and entertaining!
CMO
http://bit.ly/1aO2K8eUnited Way of Greater Atlanta
Moderator--In my 30 years of being in marketing, I have hired and observed dozens of moderators--really good moderators are very rare. The real artists know how to create a flow from one topic area to the next, spark lively exchanges among panelists and use just the right amount of airtime in just the right way. Moira is one of these rare artists. In the panels I've seen her moderate, she matches the intellectual caliber of even the most senior-level panelists and so can stay in front of any conversation and seamlessly guide it to tee up the next question or topic. She has a strong presence without ever competing with the panelists. It's a pleasure to watch her in action and I recommend her to anyone.
Media Appearances
Meet Moira Vetter
Canvas Rebel Magazine online
2022-06-09
A profile on business owner Moira Vetter, Founder of Modo Modo Agency.
Entrepreneurship All Over Again: Post-Covid
UBS: Life, Work & Money Podcast radio
2022-02-01
Moira Vetter is interviewed by Langley Respess of IBS on Life, Work, Money and the impacts of Covid on all three.
Well Made Decisions, Chapter One
Book: Well Made Decisions, Jennifer Davis print
2021-08-24
Moira Vetter was interviewed and appears in the book Well Made Decisions by Jennifer Davis.
Fearless Growth for a Lifelong Entrepreneur
Fearless Growth, Amanda Setili radio
2021-10-26
Moira Vetter interviewed by Amanda Setili on a lifetime of entrepreneurship.
5 Things You Need to Succeed as an Executive
Women of the C-Suite - Medium online
2020-11-12
Interview with Moira Vetter on successful practices for executives.
How to Manage Conflict in a Hyper-Growth Company
Zero to 5000 radio
2020-09-28
Interview with Zero to 5000 podcast, an organization that focuses on fast-growing companies.
Transitioning from a Family Business to a Family Brand
FFI Institute online
2020-03-11
Family branding thought leadership for family offices who subscribe to FFI Institute publications.
CEO Exclusive: Moira Vetter
CEO Exclusive Radio radio
2018-08-29
CEO Exclusive is a program on Business RadioX in Atlanta. Moira Vetter and Jennifer Close join the host to discuss business, social responsibility and more.
Women of the C-Suite: Be a Prolific Producer
Thrive Global online
2018-10-22
Interview with Moira Vetter on being a prolific producer.
The Extra Mile - Modo Modo Agency DoGooder Program
11 Alive / Go Beyond Profit tv
2018-09-24
11 Alive covered Modo Modo Agency's DoGooder Volunteer program.
Meet Moira Vetter
Voyage ATL online
2018-09-18
Moira Vetter interviewed as an Atlanta entrepreneur.
Using Risk as the Opportunity for Transformative Change
The Marketing Agency Leadership Podcast radio
2018-07-03
Interview with Moira Vetter.
The Relativity of Risk - Impact Speaker Series
Georgia Tech online
2016-09-26
Impact Speaker Series at Georgia Tech.
Seven Secrets of Entrepreneurs
Profitability Revolution TV tv
2015-05-18
Profitability Revolution focuses on small business news, trends and industry experts. Ruth King interviews Moira Vetter about her book AdVenture and 7 secrets of entrepreneurs.
CBS Atlanta - Atlanta Entrepreneur Profiles
CBS Atlanta & Oxford Center for Entrepreneurs tv
2014-04-10
CBS Atlanta did a profile of 3 firms in the Atlanta market and their perspectives on growth.
Event Appearances
Full Funnel Marketing & Why You Need It
Marketing Monday KSU & UGA SBDC
2022-05-16
The Relativity of Risk
Kennesaw Marketing Association - Collegiate KSU
2022-02-09
Strategic Marketing & The Agency Ecosystem
KSU Graduate Education KSU
2022-02-05
Business 2 Business Marketing
Georgia Marketing Summit ICS Hotel Colee, Atlanta
2022-02-03
The Relativity of Risk
We Work Atlanta Speaker Series We Work Atlanta
2019-10-03
The Second Greatest Story Ever Told
Brand Storytelling - Chick-fil-A Facilities & Equipment Chick-fil-A Headquarters
2019-08-27
Women's Business Leader Panel
Go Red For Women - HIgh School STEAM Georgia-Pacific
2019-02-19
The Art & Business of a Creative Arts Career, Break-Out Session
Go Red For Women - High School STEAM Georgia-Pacific
2019-02-19
The Great Untold Story of the Entrepreneur
PRSA Orlando Orlando, Rosen Shingle Creek
2018-11-30
Brand Storytelling 2020 - White Paper Panel
Brand Storytelling Kennesaw State University
2018-09-07
Brand Storytelling 2020 - White Paper Panel
AMA Atlanta Villa Christina
2018-05-16
Measuring, Proving & Improving Marketing's Contribution to Revenue
BMA Atlanta ROAM Atlanta
2018-02-28
Innovation & Entrepreneurship Marketing Panel
Metro Atlanta Chamber Atlanta
2017-10-27
Being Strategic in a Month-to-month, Quarter-to-quarter World
Marketing Mob Talks Atlanta Webinar
2017-10-09
How To Get Where You're Going
Westminster Class Speaker Westminster School
2017-10-04
The Relativity of Risk
Impact Speaker Series Georgia Tech
2016-09-26
The Relativity of Risk
Small Business Matters Conference 2016 Villa Christina
2016-05-20
Reach In, Reach Up, Reach Out
North Fulton Chamber of Commerce - Keynote Atlanta Athletic Club
2016-05-04
Building The Future
The Future of Business TV Atlanta, GA
2016-03-01
5 Things Small & Minority Businesses Need To Know About Marketing
Coke Supplier Diversity Council Webinar
2016-01-19
A Panel of Women Entrepreneurs
Womens Leadership Exchange Intercontinental Hotel, Atlanta
2015-05-27
Integrated Marketing Best Practices
Neenah Paper Neenah Paper Event
2015-04-06
Doing It All - Women in Business
Turknett Leadership Group The Buckhead Club
2015-02-25
The Relativity of Risk
ProWIN Villa Christina
2015-01-20
What's So Different About B2B Marketing
PowerUp Conference Atlanta
2014-11-13
The Relativity of Risk
Executive Women of Goizueta Modo Modo Agency
2014-06-17
Marketing & Leadership For Technical Majors
Impact Speaker Series Georgia Tech
2014-03-26
Build Your Brand - Startup Education
Founder Insitute Webinar
2014-03-24
Your Baby Is Ugly But I Love His Name - How to name a startup
Founder Insitute Georgia Tech
2014-01-27
Entrepreneurship Panel - Growth Secrets
OPEN Atlanta Conference Atlanta, Geogia
2013-09-28
Women Presidents Organization Talk Business
Entrepreneurship, Research Insights & Women's Financial Power http://resultsmatterradio.businessradiox.com/2013/08/27/women-presidents-organization-2/
2013-08-27
Executive Decisions Interview with Moira Vetter
Executive Decisions Interview with Moira Vetter http://www.localjobnetwork.com/radio/details?rp_id=363&s.rc_id=5&s.ra_id=769&s.keywords=
2013-07-24
Dispelling Entrepreneurial Myths
Oxford Center featured Entrepreneurs http://www.cbsatlanta.com/video?clipId=8723669&autostart=true
2013-05-13
What’s Working in Small Business Marketing for 2013
What’s Working in Small Business Marketing for 2013 http://bit.ly/16azNSA
2013-01-09
How Remarkable Women Lead
Ismaili Women's Network Atlanta
2012-06-23
Nurture vs. Nature - The Rules of Real Relationship Building for Prospects & Customers
Webinar: Building Prospect & Customer Relationships https://cc.readytalk.com/cc/playback/Playback.do?id=a4a3u1
2012-05-23
Transformational Women Spotlights Moira Vetter
Transformational Women Radio: Moira Vetter http://transformationalwomen.businessradiox.com/2011/06/28/transformational-women-spotlights-moira-vetter-of-modo-modo-agency/
2011-06-28
OMG: Can U Succeed With a Social Networking Vocabulary?!
Women In Technology - Passionate Advocates for your Success http://yhoo.it/12RSHtk
2011-05-13
Sample Talks
Getting to market in 60 days
How to name, articulate, package and launch a growth company in 60 days.
Marketing for PE Portfolio Companies
Marketing is often seen as a dirty word and a waste of money. Particularly for money people. It can be a smart and strategic investment that pays off with customer retention, employee alignment and--the best part--rapid valuation increases. See how marketing can be an asset on your next asset purchase or sale.
Becoming a New Brand
When you've been a brand--with standards and a culture--and something suddenly shifts your universe, it can be hard to become a new brand. You have to know what's changed, why you're changing, who you need to be, and how able your people are to live and breathe the new brand. It doesn't have to take forever, it doesn't have to cost a fortune, but it DOES take clarity, discipline and buy-in.
Planting Your Flag in a Chaotic Industry
Many companies are currently experiencing either lightning speed changes or glacial progress. The chaos of the "stop and start" or "try to restart and stop" is deflating efforts, egos, budgets and preventing progress. Break out of these cycles by confirming your position, agreeing to a plan of action and aggressively pursuing your customers and prospects whether the wind is at your back or in your face.
The Relativity of Risk
A discussion of how risk is inherent but also learned. Determining how to assess risk at your current phase of life/career and ensure you are doing all you can to elevate and advance yourself in the ways you want. Take the right risks for you--don't make moves based on someone else's idea of risk and what is appropriate.
Style
Availability
- Keynote
- Moderator
- Panelist
- Author Appearance
- Corporate Training
Fees
Courses
Your Baby is Ugly But I Love His Name
This is a course developed by Moira Vetter for Founder Institute on naming a company or product.
Articles
Transitioning from Family Business to Family Brand
FFI InstituteMoira Vetter
An article for family office and family enterprises to rethink their approach to business through a branding prism.
Walter Geer Blew Up The Internet Because He Doesn’t Throw Shade On Old People
ForbesMoira Vetter
2019-11-21
I absolutely detest the phrase “teachable moment,” but Walter Geer is in one. And he’s taking the rest of us with him....
The 12-Year-Old Entrepreneur That Will Take Global Tech & The World By Storm
ForbesMoira Vetter
2017-01-16
Not everybody has co-founder ‘cred’ at 12. Ian Michael Brock isn’t everybody...
No Room For ‘Precious Snowflakes’ In The Entrepreneur Class
ForbesMoira Vetter
2016-06-11
In the last year the press has been rife with stories about ‘precious snowflakes’ or the classing of millennials into ‘Generation Snowflake.’ GQ had a great piece recently on the growing absurdity of ‘being offended by, like, literally everything.’...
Breakfast Of Champions: How Serial Entrepreneurs Replicate Their Success
Forbes2015-07-12
Entrepreneurs are everywhere—you can probably count at least half a dozen of them in your personal and professional circles. But of all the people who start businesses in the U.S., only about a third of them become ‘serial’ entrepreneurs and continue to open new ventures throughout their careers.
The $40,000 Olive: How Entrepreneurs Can Spend Time Saving Money
ForbesMoira Vetter
2015-06-04
Nearly 30 years ago American Airlines made a startling discovery. They determined that eliminating one olive from each passenger’s salad plate would reduce costs by $40,000. The story made headlines because the cost of an arbitrary garnish had a surprising impact on costs.
Focus time on cost cutting, particularly if you’re growing ...
Mature Markets Can Deliver Multiples. Mustangs not Unicorns
ForbesMoira Vetter
2015-08-14
I was meeting with a Private Equity promoter a few weeks ago and the talk was good for non-traditional entrepreneurs. What I mean by non-traditional are the visionaries in this climate that are looking where the crowds are not. Too many people are on safari scouting unicorns when there is herd of mustangs standing beside them...
Secrets Second-Time Entrepreneurs Know About Managing Money
Forbes2015-05-12
The failure rate of start-ups is close to 90%. So with 9 out of 10 start-ups headed for failure—and I speak from experience—financial management tops the list of challenges for first-time entrepreneurs.
Disciplines Of Future-Proof Entrepreneurs
Forbes2015-06-28
Entrepreneurs are a passionate bunch. We see things that others don’t and go after building solutions. A decade ago, you could conceive of an idea that meets a market need and feel secure that you had a few years of cushion before others encroached on your space. Today entire industries can come and go in a few months...
It’s Hard Out There: Hip Hop Helps EdTech Entrepreneur Drive Literacy & Revenue
ForbesMoira Vetter
2016-06-15
Literacy is a critical key to learning, earning, staying out of poverty and contributing to the world around us. With America’s education system underperforming, a tremendous amount of investment and entrepreneurship is rising out of the challenges we face...
