For over 25 years, Morry Patoka has been accelerating the strategy process from situation to insights to ideas, putting the plans together and igniting teams to execute them.
During the early part of his career as an award winning creative director, marketer and brand builder, Morry shaped his approach to strategy by studying how people are influenced to make decisions, for clients such as Shoppers Drug Mart, The Bay, National Bank, Pharma Plus and Canada Games Company.
While Chief Strategist & Operating Officer for a pioneering Customer Relationship Management provider, Morry led development of new CRM technology solutions, streamlined operational processes and expanded markets contributing to the company’s ten-fold growth. His clients included global brands in pharmaceutical, finance, insurance, as well as national brands in many diverse industries including Harvard Business Review, London Life, Royal Bank, Janssen-Ortho and Canadian Tire.
An accomplished strategic consultant since 2002, along with running a private equity firm for several years, Morry’s deep understanding of the strategy process cemented by extensive management experience gives him a unique advantage in bringing together people and resources in an accelerated, collaborative process that inspires thinking, guides development, strengthens execution and enables evolution.
Industry Expertise (3)
Areas of Expertise (7)
Media Appearances (4)
Search Optics Announces New President As Part of Expansion into Canada
Canada News Wire online
"We have a wealth of experience globally that will ensure optimal growth for our clients, specific to the nuances of the Canadian marketplace," said Morry Patoka. "With mobile search becoming more and more important in the Canadian auto retail marketplace, Search Optics' Blueprint platform offers powerful responsive management tools that will make auto dealers better informed about their customers buying behaviors and more effective than their competition."...
The art of implementing strategy
The Globe and Mail online
If your strategy is sensible but isn't working, it's undoubtedly because you have failed in implementation. Toronto-based consultant Morry Patoka, of iQuest Inc., says there are seven choke points to strategy implementation that we unfortunately create ourselves before we even reach the implementation stage...
Getting fit in five
Toronto Star online
It was the research that convinced Morry Patoka and Bob Daniels, partners in a private equity firm called Rising Wave, to create a chain of clubs devoted to high-intensity fitness...
Family launches Indian food line
Toronto Star online
It's the ideal product to meet the mealtime needs of busy households and growing demand for more ethnic fare, says Morry Patoka, whose private equity firm, Rising Wave Inc., came up with the cash that allowed the Prasads to commercialize their idea...