Nathan Carpenter

Director University of Florida

Gainesville FL

Nathan Carpenter provides expertise around social media listening data collection and strategy for academic and professional communities.

Contact

University of Florida
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Biography

Nathan Carpenter manages and coordinates the Atlas Lab, a social media listening lab that allows faculty and students to collect and analyze billions of public social media posts. Analysts in Atlas Lab examine social media trends in journalism, popular culture, health communication, crisis communication, corporate communication, advertising and sports communication, among other topic areas.

Areas of Expertise

Analytics

Online Social Movements

Social Media

Communication Technology

Digital Trends

Crisis Communication

Media Appearances

Social media listening with Nathan Carpenter

WUFT News online

2024-08-23

Chat with Nathan Carpenter, director of UF CJC's Atlas Social Media Listening Lab.

UFCJC Atlas Lab Director Nathan Carpenter

WUFT News online

2023-08-27

Today’s episode features the Atlas Lab at the University of Florida College of Journalism and Communications. Fueled by sophisticated, AI-driven digital media analysis tools, the lab provides students with invaluable, real-world experience in data analytics, researchers with a treasure trove of data to develop new insights for industry, and best-in-class tools to help our immersion venues provide additional value to customers and the community.

Articles

Describing acute coronary syndrome symptom information on social media platforms

ScienceDirect

Blakeman, et al.

2025-03-01

The objective of this study was to describe ACS symptom information on social media platforms, including Twitter (now named X), Instagram, and TikTok.

Measurement and Analytics in 2050

Public Relations and Strategic Communication in 2050

Nathan J. Carpenter

2024-01-01

Measurement and analytics are crucial for research, assessment, and evaluation for public relations campaigns and strategic development. By the year 2050, emerging technologies and computational methods will be able to link biometric data, wearable devices, and audience behaviors in ways that will allow real-time measurement and instant adaptation of messaging to respond to user reactions.

Reconstituting digital counterpublics in times of crisis: The case of the United States and the Republic of Georgia

Sage Journals

Craig, et al.

2023-12-08

Since the advent of social media at the turn of the 21st century, scholars of communication, cultural studies, and media studies have long been invested in the question of the relationship between social media platforms and the discursive formation of counterpublics for social movement mobilization. In this article, we seek to pose a new question for scholarly inquiry: How do citizens leverage the tools of social media platforms to reconstitute counterpublics in times of crisis?