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Nicholas Webb - Lassen Innovation. San Francisco, CA, US

Nicholas Webb Nicholas Webb

Lassen Innovation

San Francisco, CA, UNITED STATES

Innovation Thought Leader, Business Futurist, Consumer Insights and Healthcare/Wellness



Nicholas Webb Publication Nicholas Webb Publication Nicholas Webb Publication



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Nick Webb - Lassen Innovations




Nicholas Webb is a prolific author with four books on the topic of innovation and customer experience, including The Innovation Playbook, The Digital Innovation Playbook, The Innovation Superstar Workbook and How to Invent. His books are used by universities and corporations as the curriculum for their innovation training programs. His Innovation Superstar program is used by corporations to train both teams and leaders on the latest best practice of consumer insights and innovation.

As a successful private inventor, Nicholas has invented more than 60 products, and has been awarded 35 patents by the U.S. Patent and Trademark Office. His innovations include a successful line of household products, fitness products and industrial technologies – spanning many industries. He is also the inventor of one of the smallest medical implants in the world, used to treat dry eye syndrome. He has also launched hundreds of new technologies to the market in his 25 year career.

As a Senior Partner at Lassen Innovation, Nicholas Webb provides consulting and training services to Fortune 500 companies in virtually all industry categories. Clients include Shire Pharmaceuticals, The Ochsner Clinic, United Fresh, The Denali Group, Siemens Corporation, Wells Fargo and Raven Industries, to name a few.

Nicolas began his career more than 25 years ago as the CEO of Myocure, Inc., one of the first companies to design and develop refractive surgical products for ophthalmology. The company was sold to one of the world’s largest medical companies in the world. He also founded NuPak, an ISO certified contract manufacturer that just celebrated its 12 year anniversary. Nicholas Webb lives in Northern California with his wife of 22 years and their four children

Industry Expertise (9)

Corporate Leadership

Management Consulting

Professional Training and Coaching

Business Services

Consumer Goods

Social Media

Medical Devices

Health and Wellness


Areas of Expertise (9)

Healthcare and Wellness

Customer Experience

Consumer Insight




Healthcare Reform

Social Media and Web 2.0


Accomplishments (3)

Awarded over 35 patents by the US patent and trademark office (professional)


Prolific successful inventor invented one of the world's smallest micro-silicone medical implants, wide range of consumer and industrial products. Over a dozen additional patents are currently pending

Author The Innovation Playbook (Wiley) (professional)


A complete roadmap to a revolution in business excellence founded on innovation Author and successful innovator Nicholas Webb believes we need a revolution in business excellence founded on innovation. In The Innovation Playbook, you will learn why innovations fail, the five rules of customer connectivity, the power of "real open" innovation and customer co-creation, the secret formula for reducing product and market risk, the magic of Future-casting, and so much more. Includes an abundance of

Author The Digital Innovation Playbook (Wiley (professional)


A complete and practical road map to achieving unprecedented business success through digital innovation excellence In this breakthrough book, world-renowned innovation strategist Nicholas J. Webb uncovers the secrets of the world's best innovators. And what he found is that there is a new phenomenon that he calls "Digital Innovation" which is sweeping the world. In this powerful book, Webb clearly defines innovation as "the process of delivering exceptional value through active listening." His

Education (2)

Cuesta College: Business with Emphasis in Marketing, Business Administration 1979

President of the largest club on campus, student government

UCLA-Anderson School of Management: Certification of Completion, Medical Industry Management 1983

Affiliations (4)

  • Certified Management Consultant
  • Institute of Management Consultants
  • Licensing Executive Society
  • Innovation Superstar Faculty

Testimonials (3)

Paul Pluschkell, Founder and CEO | Spigit SIS Forum

Spigit is the industry leader in innovation management software. Our international and national management team is comprised of some of the world’s thought leaders in the area of innovation and business growth. Nicholas J. Webb was selected as our keynote speaker for our recent worldwide sales kickoff. His presentation knocked it out of the ballpark. His expertise as an innovation thought leader and perhaps just as important his successful career as an inventor, provided a unique combination of cutting-­‐edge theory with real-­‐world know how. Our team was so impressed with him we asked him to present again this fall.

Patrick Tickle, Executive Vice President of Products | Planview-Pipeline 2012

Our organization, hosts the largest online innovations symposium in the area of new product development and innovation. Our keynote speaker is nominated by a large group of experts in the innovation ecosystem. Nicholas Webb was selected as our keynote speaker for the Pipeline event. His presentation was engaging, thought-­‐ provoking, and more importantly it provided actionable information that our attendees were able to immediately apply in their business. His presentation score was a record-­‐breaking 98% Excellent. We will work with him again in the future.

Heather Hughes, Director of Marketing | Procurement Innovation Executive Summit

"Nicholas brought energy, focus, and practical innovation process ideas to Denali Group's Procurement Innovation Executive Summit. He sparked some great thoughts and his ratings were outstanding."

Event Appearances (5)


Siemens Industry, Inc.-SIMATIC PC Based Automation-Innovation Conference 2012  Napa Valley, California


Business Growth Through Innovation

Raven Annual Conference  Sioux Falls, SD


Digital Innovation

3M Innovation Symposium-PDMA  St. Paul, Minneapolis


Trends in Social and Digital Innovation

Innovation Pipeline-Planview, Inc.   Austin, Texas


The State of Innovation

Denali Group, "Procurement Innovation Executive Summit"  Ritz Carlton, Lake Tahoe, CA


Sample Talks (4)

Healthcare and Wellness.

When author Nicholas Webb wrote the first edition of The Cost of Being Sick in 2002, he published seven key predictions regarding the future of America’s healthcare system. His predictions have since become reality. The book exposed the causes of our failing healthcare system, and also presented the cure. Never before in the history of our country has healthcare undergone such tremendous change, and your ability to navigate will be based on your ability to innovate into a successful future.

Social Media and Web 2.0

The social web has revolutionized businesses of today. Innovators simply must become digital and new media experts to find success in today’s digitally connected world. Webb has worked with some of the world’s leading social innovators, learning how they are using the social web to develop better products, services and most importantly – true connections with their customer base.

Customer Experience

In order to reach true success you must make your customer experiences exceptional at every touch point. The customer experience doesn’t just begin at checkout, and truly innovative companies realize that in today’s digitally connected environment, mediocre is a death sentence and exceptional has become a necessity.How, you ask, does one create exceptional value? Active listening is a key concept to understanding what your customers really want.


In order to succeed at innovation you simply must make innovation actionable. Most speakers on the topic of innovation talk in theories and concepts. Webb’s powerful keynotes entertain, educate and most importantly will move your audience to action. Your audience will learn the secrets of the Innovation Superstars as Nicholas Webb takes the complexity of innovation and brings it into focus. And that’s why, Nicholas Webb receives a 98 percent excellence rating from audiences.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
  • Corporate Training


10000 to 15000