Nicole Krug founded Social Light in 2009 to help make the internet a friendlier place for small businesses. Through Social Light she helps clients hone their digital marketing strategies to bring more exposure to their brand and boost their bottom line.
Prior to Social Light, Nicole spent 10 years in enterprise marketing and business development for brands as diverse as The North Face and BB&T Bank. From developing marketing programs and e-commerce channels to improving organizational performance and building profitable business relationships, Nicole understands revenue goals and how to meet them.
When she’s not hard at work on client strategy, you’ll find Nicole cooking up a storm or planning her next trip. She is a strong supporter of literacy, volunteers with the Cooking Matters™ program, and has done pro bono social media campaigns for K-9 LifeSavers.
Industry Expertise (4)
Professional Training and Coaching
Areas of Expertise (9)
Marketing & Branding
Web 2.0 Strategies and Tactics That Work
Web Design and Trends
Socia Media Strategy
Online & Mobile Website Production
Small Business Communications
Small & Medium Business Marketing
Seo - Search Engine Optimization
Bob Lang, Founder | Explosive Options
“When I first spoke with Nicole, it didn't take me long to figure out she was perfect for the job. Without a doubt, she has taken my business to another level, one that has shown increased sales, traffic, page views and a complete makeover. I would recommend Nicole's services to anyone who wants to raise their business to higher level. ”
I. Shere, Founder | iBlankie
“Partnering with Nicole was a 5-star, A+ experience. Nicole was always responsive to our concerns, and she often suggested strategies based on current and quickly-changing social media. Nicole’s plans created opportunities for us to connect more successfully with our target audience. Without reservation, we give Nicole our highest recommendation!”
Media Appearances (4)
Women Entrepreneurs Share the Truth About Work-Life Balance
Huffington Post print
Nicole Krug talks with the Huffington Post's Julie Barnes about work life balance and the importance of delegation.
Automated Email/Drip Campaigns
The Business Side of Business online
Nicole Krug talks with podcast host Talmar Anderson about using automated email to bring efficiency to your sales process.
Expert Help: Email Marketing
Work-At-Home Success online
Nicole Krug offers advice on using email marketing successfully
The Small Business Guide to Social Advertising
Nicole Krug sat down with Monika Jansen of web.com to discuss how small businesses can use social advertising to their advantage.
Event Appearances (5)
Using Automated Email for Customer Engagement
Her Corner Speaker Series Washington, DC
The Modern Mompreneur Bethesda, MD
Content is King
#BrandNew14 Washington, DC
DotOrg DC Washington, DC
Social Media Strategy
George Washington University Washington, DC
- Workshop Leader
- Corporate Training