Nikki Koontz is a creative and business-savvy professional with a career record of delivering multi-channel marketing and brand awareness campaigns across diverse industries. As the assistant vice president of marketing communication at Southern Utah University, she is responsible for creating effective public relations campaigns, developing compelling marketing strategies, influencing buyer behavior, strategic storytelling, leading high-performance teams and driving change across the workplace.
Koontz is a dynamic communicator who thrives in fast-paced, ever-changing environments where attention to detail, discretion, resilience, and a positive demeanor are critical to producing excellence. Other areas of expertise include content marketing, video creation, integrated media planning, advertising, crisis management, social media, and event coordination.
Prior to her employment at SUU, she worked at the Utah Shakespeare Festival, the Hilberry Theatre and the Walt Disney Company. She earned an MFA in Arts Management from Wayne State University and a bachelor’s degree from California State University, Fullerton.
Industry Expertise (3)
Public Relations and Communications
Areas of Expertise (9)
Higher Education Marketing
Crisis & Emergency Management
Strategic Marketing and Communications
Branding & Identity
Wayne State University: Theatre Management, Master's degree
California State University, Fullerton: Bachelor of Arts, Theatre
Education Digital Marketing Award: COVID Response Campaign (professional)
Education Digital Marketing Award: Institutional Website Refresh
Rival IQ, Higher Ed Social Media Engagement Report mention (professional)
2017 & 2018
Outdoor Nation Campus Champions (professional)
2015 and 2017
PR Daily’s Video Award, Marketing Video (professional)
Southern Utah University Influencer Award (professional)
Thunderbird Award Nominee (professional)
- Iron County Public Information Officers
- New Leadership Academy
- Public Relations Society of America
- Utah Women's Leadership Exchange
- Women's Network, Southern Utah University
Media Appearances (2)
SUU Among Utah Universities To Be Featured In New Television Series
Utah Public Radio radio
The series highlights universities across the United States and SUU is the first Utah school to be featured. Nikki Koontz is assistant vice president of marketing communications at SUU and said the series is a great way to reach out to new students. “We can be amongst these other top-ranking universities and we have just as much to offer to students who would find their place here at SUU,” Koontz said.
SUU Declared The Most Outdoorsy School In The Nation
Utah Public Radio radio
The 2017 Outdoor Nation Campus Challenge ended Sunday leaving Southern Utah University with the title of the most outdoorsy school in the nation. The challenge is sponsored by a non-profit organization call Outdoor Nation and encourages college students and members of their community to do more outdoor activities by associating each activity with a certain number of points.
New Dean for the College of Humanities and Social ScienceSouthern Utah University News
Southern Utah University is excited to announce that after an extensive national search, Dr. Jean Boreen has been chosen to serve as the new Dean for the College of Humanities and Social Science.
The Best of Southern Utah University from 2017Southern Utah University News
2017 has been a year of expansion for Southern Utah University. The campus has seen record enrollment growth, groundbreaking ceremonies for new buildings, athletic triumphs, and significant academic accolades.
Beverley Taylor Sorenson Center for Arts Becomes a RealitySouthern Utah University News
After years of planning, dreaming, and hard work, the Beverley Taylor Sorenson Center for the Arts will officially open on July 7 at 10 a.m. The Beverley Center for the Arts will incorporate visual arts, live theatre and dynamic education at Southern Utah University. The Center serves as the new home to the Tony Award-winning Utah Shakespeare Festival and the Southern Utah Museum of Art (SUMA).
SUU Declared Most Outdoorsy School in the NationSouthern Utah University News
Southern Utah University claimed the official title of 2015-2016 National Outdoor Champions. The Outdoor Nation On Campus Challenge declared SUU as this year’s winner, awarding SUU with the coveted title of The Most Outdoorsy School in the nation.
AA 6810 - Marketing in the Arts I
Students will be able to identify and develop arts audiences and to increase earned income through the study of audience segmentation, market research, branding, special promotions, advertising, public relations, and online marketing.
AA 6830 - Marketing in the Arts II
Students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics.
ENGL 3120 - Grant and Technical Writing
This course is open to all students who want to learn about technical writing, including grant and proposal writing. Students will use time-tested rhetorical strategies to identify new opportunities and solve problems. They will develop plans for action, organize ideas, improve the clarity of their writing, and communicate scientific information in a way that a general audience can understand. Students will have the option to work with a community partner in a project-based technical writing experience.
AA 6220 - Fundraising and Event Planning
This course engages students in the theory and practice of project management, developing in them the skills to create and host successful projects, including fundraising events. The course will culminate in the production of a fundraising event from initial research, through planning, execution, and evaluation.