Nikki Koontz

Assistant Vice President of Marketing Communication Southern Utah University

  • Cedar City UT

Specializing in branding, integrated marketing and communication planning, and crisis communication

Contact

Biography

Nikki Koontz is a creative and business-savvy professional with a career record of delivering multi-channel marketing and brand awareness campaigns across diverse industries. As the assistant vice president of marketing communication at Southern Utah University, she is responsible for creating effective public relations campaigns, developing compelling marketing strategies, influencing buyer behavior, strategic storytelling, leading high-performance teams and driving change across the workplace.

Koontz is a dynamic communicator who thrives in fast-paced, ever-changing environments where attention to detail, discretion, resilience, and a positive demeanor are critical to producing excellence. Other areas of expertise include content marketing, video creation, integrated media planning, advertising, crisis management, social media, and event coordination.

Prior to her employment at SUU, she worked at the Utah Shakespeare Festival, the Hilberry Theatre and the Walt Disney Company. She earned an MFA in Arts Management from Wayne State University and a bachelor’s degree from California State University, Fullerton.

Social

Media

Industry Expertise

Advertising/Marketing
Public Relations and Communications
Education/Learning

Areas of Expertise

Higher Education Marketing
Crisis & Emergency Management
Crisis Communication
Strategic Marketing and Communications
Reputation Management
Media Relations
Branding & Identity
Content Marketing
Digital Marketing

Education

Wayne State University

Theatre Management

Master's degree

California State University, Fullerton

Bachelor of Arts

Theatre

Accomplishments

Education Digital Marketing Award: COVID Response Campaign

2021

Education Digital Marketing Award: Institutional Website Refresh

2021

Rival IQ, Higher Ed Social Media Engagement Report mention

2017 & 2018

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Affiliations

  • Iron County Public Information Officers
  • New Leadership Academy
  • Public Relations Society of America
  • Utah Women's Leadership Exchange
  • Women's Network, Southern Utah University

Languages

  • English

Media Appearances

SUU Among Utah Universities To Be Featured In New Television Series

Utah Public Radio  radio

2021-08-30

The series highlights universities across the United States and SUU is the first Utah school to be featured. Nikki Koontz is assistant vice president of marketing communications at SUU and said the series is a great way to reach out to new students.
“We can be amongst these other top-ranking universities and we have just as much to offer to students who would find their place here at SUU,” Koontz said.

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SUU Declared The Most Outdoorsy School In The Nation

Utah Public Radio  radio

2017-10-17

The 2017 Outdoor Nation Campus Challenge ended Sunday leaving Southern Utah University with the title of the most outdoorsy school in the nation. The challenge is sponsored by a non-profit organization call Outdoor Nation and encourages college students and members of their community to do more outdoor activities by associating each activity with a certain number of points.

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Articles

New Dean for the College of Humanities and Social Science

Southern Utah University News

2018-08-10

Southern Utah University is excited to announce that after an extensive national search, Dr. Jean Boreen has been chosen to serve as the new Dean for the College of Humanities and Social Science.

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The Best of Southern Utah University from 2017

Southern Utah University News

2017-12-29

2017 has been a year of expansion for Southern Utah University. The campus has seen record enrollment growth, groundbreaking ceremonies for new buildings, athletic triumphs, and significant academic accolades.

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Beverley Taylor Sorenson Center for Arts Becomes a Reality

Southern Utah University News

2016-06-28

After years of planning, dreaming, and hard work, the Beverley Taylor Sorenson Center for the Arts will officially open on July 7 at 10 a.m. The Beverley Center for the Arts will incorporate visual arts, live theatre and dynamic education at Southern Utah University. The Center serves as the new home to the Tony Award-winning Utah Shakespeare Festival and the Southern Utah Museum of Art (SUMA).

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Courses

AA 6810 - Marketing in the Arts I

Students will be able to identify and develop arts audiences and to increase earned income through the study of audience segmentation, market research, branding, special promotions, advertising, public relations, and online marketing.

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AA 6830 - Marketing in the Arts II

Students will learn and apply digital terminology for marketing, the importance of creating a high-ranking online presence, and how to reach target audiences through digital channels. Class activities will focus on creating a digital content strategy with assignments that include audience research, content creation and distribution, and digital analytics.

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ENGL 3120 - Grant and Technical Writing

This course is open to all students who want to learn about technical writing, including grant and proposal writing. Students will use time-tested rhetorical strategies to identify new opportunities and solve problems. They will develop plans for action, organize ideas, improve the clarity of their writing, and communicate scientific information in a way that a general audience can understand. Students will have the option to work with a community partner in a project-based technical writing experience.

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