Noriko Sato Ward is a member of the instructional team for BCOR 1910 Business for Good, a required course in the College of Business Administration. She also serves as assistant director of the D.K. Kim Foundation Business for Good Program where she acts as a liaison for partnerships within LMU and organizations and universities around the world. Noriko serves on the board of LMU’s Asian American Pacific Islander Faculty and Staff Association and has a strong commitment to diversity, equity, inclusion and accessibility. Noriko was raised in Japan and the U.S. with a deep understanding in nuances of conducting international business and has deep non-profit leadership experience. She holds an MBA in marketing and finance from the Kellogg School of Management at Northwestern University and a B.A. in government from Smith College in Northampton, Massachusetts.
Northwestern University: MBA, Marketing
Smith College: B.A., Government
Areas of Expertise (3)
Diversity, Equity & Inclusion
Business for Good
Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students' Skill DevelopmentJournal of Marketing Education
Andrew Rohm, Matt Stefl and Noriko Sato Ward
The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary for students to adapt to uncertainty and ambiguity and become future proof and real-world ready as they enter the workforce. We discuss the benefits and challenges associated with moving digital marketing education from conceptual to real-life projects and highlight pedagogical recommendations for educators who want to integrate live project-based learning into their courses.