Noriko Sato Ward, MBA

Instructor, College of Business Administration | Loyola Marymount University

Los Angeles, CA, UNITED STATES

Assistant Director, D.K. Kim Foundation Business for Good Program

Biography

Noriko Sato Ward is a member of the instructional team for BCOR 1910 Business for Good, a required course in the College of Business Administration. She also serves as assistant director of the D.K. Kim Foundation Business for Good Program where she acts as a liaison for partnerships within LMU and organizations and universities around the world. Noriko serves on the board of LMU’s Asian American Pacific Islander Faculty and Staff Association and has a strong commitment to diversity, equity, inclusion and accessibility. Noriko was raised in Japan and the U.S. with a deep understanding in nuances of conducting international business and has deep non-profit leadership experience. She holds an MBA in marketing and finance from the Kellogg School of Management at Northwestern University and a B.A. in government from Smith College in Northampton, Massachusetts.

Education (2)

Northwestern University: MBA, Marketing

Smith College: B.A., Government

Areas of Expertise (3)

Diversity, Equity & Inclusion

Marketing

Business for Good

Articles (1)

Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students' Skill Development

Journal of Marketing Education

Andrew Rohm, Matt Stefl and Noriko Sato Ward

2021-03-01

The rapid pace of technological change taking place today makes it even more important for marketing educators to incorporate relevant technical and higher level meta-skills in their digital marketing courses. We review the pedagogical literature on skill development and project-based learning and detail two live course projects designed to help students develop technical skills related to digital marketing in addition to important meta-skills involving creativity, critical thinking, collaboration, and communication. We evaluate the impact of the projects through a direct and indirect assessment process. Findings suggest that live project–based learning can support the development of the technical and meta-skills necessary for students to adapt to uncertainty and ambiguity and become future proof and real-world ready as they enter the workforce. We discuss the benefits and challenges associated with moving digital marketing education from conceptual to real-life projects and highlight pedagogical recommendations for educators who want to integrate live project-based learning into their courses.