Norm O'Reilly
Professor | Director University of Florida
- Gainesville FL
Dr. O’Reilly has expertise in analytics, marketing, sponsorship, social media, sport finance, social marketing, physical activity and more.
Biography
Areas of Expertise
Media Appearances
Sponsorship and Technology: What's Happening?
SponsorshipX online
2026-07-30
In all aspects of business, society, and personal life, we are inundated with reports, comment, media, and chats about how technology is impacting all of us, and in a volatile and short-term way.
Norm O'Reilly on Marketing at the Olympic Games
University of New England online
Norm O’Reilly, inaugural dean of UNE’s College of Business, reports from the Paris 2024 Summer Olympics and gives us an inside look into Product Marketing at the the Games!
UNE’s Norm O’Reilly begins 2025 with a flurry of scholarly activity
University of New England online
2025-02-07
The new year is off to a busy start for Norm O’Reilly, Ph.D., dean of the University of New England College of Business, as he begins 2025 with the publication of two academic papers, a forthcoming book release, and a research presentation to an influential audience of sports industry professionals.
Social
Articles
The financial well-being of retired professional athletes: debunking the myth about financial irresponsibility
Sports, Business and Management: An International JournalNorm O'Reilly
2025-08-04
This research aims to investigate the financial well-being of retired male athletes in major professional North American team sports.
The political landscape of physical activity and climate action in Canada’s social climate
The Journal of Climate Change and HealthLee, et al.
2025-06-01
olitical orientation is known to influence health behaviors and policy support. This study examined the implications of political orientation on the social climate of physical activity (PA) and policy support addressing both climate change and PA (i.e., climate–health co-benefits) in Canada.
Nostalgia-based marketing campaigns and sport participation
International Journal of Sports Marketing and SponsorshipO'Reilly, et al.
2024-04-09
Framed by nostalgia marketing, this research draws upon lessons from ParticipACTION, a Canadian non-profit health promotion organization, to examine one of their most well-known campaigns, Body Break with ParticipACTION, in order to assess the potential role for nostalgia-based marketing campaigns in sport participation across generational cohorts.
