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Olivia Bullock

Assistant Professor University of Florida

  • Gainesville FL

Olivia Bullock studies how gaps between experts' beliefs and the public's beliefs can be closed with effective messaging interventions.

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Biography

Olivia Bullock publishes articles about proven, evidence-based strategies to engage and persuasively communicate. She uses a quantitative social science approach to run experiments and determine what message features resonate best with particular audiences for specific topics, especially related to health and science information like climate change, nuclear power, sustainable practices, and vaccination. She also has a practitioner background, including serving as a message design consultant for the CDC's "We Can Do This" nationwide COVID-19 vaccine campaign.

Areas of Expertise

Risk Communication (Science, Health, and Technology)
Persuasion
Message Processing
Risk Communication

Social

Articles

Predicting Vote Choice and Election Outcomes from Ballot Wording: The Role of Processing Fluency in Low Information Direct Democracy Elections

Political Communication

Hillary C. Shulman

2022-06-23

Two laboratory studies (N = 240) were designed to explain and predict how people make decisions in low-information political environments. Guided by feelings-as-information theory, it was argued that when direct democracy ballot issues do not receive any campaign expenditures and are not about moral/civic issues, voters are likely to encounter these ballots for the first time in the voting booth.

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Political information search in “noisy” online environments: Insights from an experiment examining older and younger adults’ searches on smartphones and laptops

Journal of Information Technology & Politics

Ryan C. Moore, et. al

2023-03-30

An important problem voters face is that they frequently encounter unfamiliar candidates and policies during elections. The Internet provides a solution to this problem by allowing voters to access vast amounts of information using communication technologies like laptops and smartphones. However, the online environment is “noisy,” containing information both relevant and irrelevant to any given query.

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“I’m Just Going to Stay Out of the Way”: How Perceived Information Gathering Capacity Influenced Risk Information Seeking and Processing During the COVID-19 Pandemic

Western Journal of Communication

Olivia Bullock

2023-08-24

When a new risk emerges, people must seek out and process information to help them understand how to manage the risk in their daily lives. The risk information seeking and processing (RISP) model has been used to explain what factors both contribute to risk information seeking and processing behaviors.

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Media

Spotlight

2 min

You’ve probably heard it before in a meeting: “Let’s touch base offline to align our bandwidth on this workflow.” Corporate jargon like this is easy to laugh at — but its negative impact in the office can be serious. According to a new study, using too much jargon in the workplace can hurt employees’ ability to process messages, leading them to experience negative feelings and making them feel less confident. In turn, they’re less likely to reach out and ask for or share information with their colleagues. “You need people to be willing to collaborate, share ideas and look for more information if they don't understand something at work,” said Olivia Bullock, Ph.D., an assistant professor of advertising at the University of Florida and co-author of the new study. “And jargon might actually be impeding that information flow across teams.” Age made a difference, though. Older workers had a harder time processing jargon, but were more likely to intend to ask for more information to clarify the message. Younger employees were less likely to seek and share information when confused by jargon. “It gives credence to the idea that younger people are more vulnerable to these workplace dynamics,” Bullock said. “If you're onboarding younger employees, explain everything clearly.” Bullock and her co-author, Tiffany Bisbey, Ph.D., an assistant professor at George Washington University, published their findings Aug. 25 in the International Journal of Business Communication. An expert in communication research, Bullock has long studied jargon’s negative effects for talking about health and science. Then, faced with jargon in her own work, she started to ask how these arcane, technical words might get in the way of a smooth workplace. To find out, Bullock surveyed nearly 2,000 people who were told to imagine they had just started a new job and received an email with important directions. Half had to navigate a jargon-filled message about “intranets” and “EFT” payments. The other half had that jargon translated back into plainer language. The message packed with jargon, not surprisingly, made it harder for people to process the information, which can throw off an entire workday. “It doesn't just make them feel bad about the information they've been given. It makes them feel bad about themselves,” Bullock said. The study then asked people how they would respond to the jargon. The impenetrable language made them feel insecure and less likely to ask for help right when they needed it the most. “They weren’t as willing to collaborate,” Bullock said. “If you can’t ask for more information or share that information downstream, you’re creating silos, and that’s disrupting your workflow and environment.” Having studied jargon for so long, Bullock has one piece of advice for employers and employees alike. “Always reduce jargon,” she said. “The benefit of using jargon doesn’t outweigh the cost.”

Olivia Bullock