Ouri Sasson

Industry Expertise (3)

Writing and Editing

Media - Online

Advertising/Marketing

Areas of Expertise (3)

Barriers and Benefits of Video Marketing

Youtube Viral Series. Papadizi as A Case Study

How to Build A Viral Series

Links (3)

• Other
• Blog
• Website

Sample Talks (1)

YouTube viral series. Papadizi as a case study

In 2006 I created an online series on YouTube. Papadizi web series, told the story of a Greek goatherd looking for an American woman. The series won an unprecedented success. About six months after the broadcast on YouTube series sold an Israeli TV channel. The lecture deals with the story of the series from the first clip, exposure, audience reactions, reaction videos and coverage of television channels in Europe and the U.S.The lecture reviews the process I went through as a creator, marketer. To my knowledge, Papadizi is the world's only series broadcast on YouTube and also produced a TV version. Today, I continue to market companies and brands through the development of video content.

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