As the Director of Business Development for Bforex, Ltd., Pablo Soria de Lachica leads a capable team of traders, analysts, and introducing brokers who are critical to the company’s foreign exchange trading platform. The company, which serves retail trading clients throughout the world, earned considerable recognition for its innovative online trading platform from industry experts. Moreover, the effective market analysis and training mechanisms implemented by Pablo Soria de Lachica and Bforex continue to attract new customers.
The Bforex trading platform, PROfit, garnered Sitecore’s award for Financial Site of the Year in 2010. Because of the clear tracking and superior analytic tools developed by Mr. Pablo Soria de Lachica and his colleagues, World Finance presented the company with such accolades as Best Financial Derivative Provider, Best Forex Broker for Latin America, and Best Forex Broker for Australasia. The website earned these prizes for usability, creativity, rich data, and valued-added applications.
Mr. Soria envisioned a cohesive platform that would deliver convenience and function for beginning traders as well as experienced investors. Trading requires a simple Internet connection; accounts may be accessed from any computer or handheld device. The easy-to-use, drop-and-drag platform promotes one-click transactions. In addition, clients benefit from real-time data from numerous sources that remain available via the PROfit site.
A key member of the Bforex team since 2008, Pablo Soria de Lachica graduated from Universidad Tecnológica de México. As a student, he played soccer and was a member of the institution’s boxing team. An advocate for the community, Mr. Pablo Soria de Lachica supports the Boy Scouts, Ayuda a Sudan, and Comunidad del Reciclaje.