Pam Henderson

CEO NewEdge

  • Greater Seattle Area WA

CEO and author of KILLING IDEAS: You can kill an idea, you can't kill an opportunity!

Contact

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Biography

NewEdge's experience runs deep. In 1992, the U.S. Department of Energy's National Laboratory system turned to me, CEO of NewEdge, to assist with identifying market opportunities for an extremely broad range of chemical, technological, and biological platforms. I saw a need for a new research method that would simultaneously identify products and attractive markets. This unique method provided the foundation for NewEdge's full range of innovation services. These services have returned highly successful outcomes for clients ranging in size from start-ups to Fortune 100's.

NewEdge partners with companies identifying and prioritizing opportunities and building offers to maximize ROI on business and innovation efforts. NewEdge works within markets and positions across the value chain and in every region of the world. Clients include: Microsoft, Motorola, Sharp Labs, DSM, Nokia, Dell, EBay, Yahoo!, Procter and Gamble, Colgate Palmolive, John Deere, Ferrari, Unilever, Weyerhaeuser, and many others.

In 2004, through one of our clients, we were introduced to The Brewery an innovation / design agency. From this introduction has sprung a partnership, where NewEdge and The Brewery act as one innovation consultancy - offering Strategy * Research * Design - for major corporations around the world. As of June 2008 we are a staff of 55 strong and growing.

Our goal is to be THE pre-eminent innovation company in the world - a BIG challenge!

Industry Expertise

Consumer Goods
Market Research
Think Tanks

Education

The University of Texas at Austin

Doctor of Philosophy (Ph.D.)

Business Strategy

Affiliations

  • Subject matter expert for the IRI Research on Research Subcommittee on Advanced Technolgy Marketing.

Testimonials

President

Australian Industrial Research Group

“Pam Henderson spoke at our annual conference and was extremely well received. Among a field of other professional speakers from around the world, she was up there with the best. She has a very engaging delivery style and her presentation was well thought out and rich in content, and generated both immediate discussion and subsequent follow up.”

Special Assistant to the President

The Chemical Heritage Foundation

Pam Henderson was kind enough to plan and organize a two hour session we called Establishing a Culture of Innovation. It was based on an IRI study of best practices of successful, innovative companies and also work done by Pam’s company NewEdge.

The session was a great addition to our program. Pam recruited speakers from several chemical companies and insured their remarks fit seamlessly into the flow of the workshop. Her own presentation offered new insights but also tied everything together. She’s an engaging speaker and kept the group energy level up.

I continue to be grateful to her for building a highly successful Innovation Day.

Program Leader

Exxon Mobil Research & Engineering

Thank you for providing such a superb and stimulating after dinner talk at our ExxonMobil Executive Summit in Princeton. On behalf of everyone who was with us, I want to thank you for helping to make our summit a success.






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Event Appearances

DuPont Opportunities

Dupont Executive Summit  US

2013-05-14

Opportunity Thinking for Business Model Innovation

Front End of Innovation  US

2013-05-06

Opportunity Thinking That Gets You To Market

PDMA  North Carolina

2013-04-12

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Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training

Fees

$0 to $7500*Will consider certain engagements for no fee
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