Pam Henderson
CEO | NewEdge
Greater Seattle Area, WA, UNITED STATES
CEO and author of KILLING IDEAS: You can kill an idea, you can't kill an opportunity!
Biography
NewEdge's experience runs deep. In 1992, the U.S. Department of Energy's National Laboratory system turned to me, CEO of NewEdge, to assist with identifying market opportunities for an extremely broad range of chemical, technological, and biological platforms. I saw a need for a new research method that would simultaneously identify products and attractive markets. This unique method provided the foundation for NewEdge's full range of innovation services. These services have returned highly successful outcomes for clients ranging in size from start-ups to Fortune 100's.
NewEdge partners with companies identifying and prioritizing opportunities and building offers to maximize ROI on business and innovation efforts. NewEdge works within markets and positions across the value chain and in every region of the world. Clients include: Microsoft, Motorola, Sharp Labs, DSM, Nokia, Dell, EBay, Yahoo!, Procter and Gamble, Colgate Palmolive, John Deere, Ferrari, Unilever, Weyerhaeuser, and many others.
In 2004, through one of our clients, we were introduced to The Brewery an innovation / design agency. From this introduction has sprung a partnership, where NewEdge and The Brewery act as one innovation consultancy - offering Strategy * Research * Design - for major corporations around the world. As of June 2008 we are a staff of 55 strong and growing.
Our goal is to be THE pre-eminent innovation company in the world - a BIG challenge!
Industry Expertise (3)
Consumer Goods
Market Research
Think Tanks
Education (1)
The University of Texas at Austin: Doctor of Philosophy (Ph.D.), Business Strategy
Affiliations (1)
- Subject matter expert for the IRI Research on Research Subcommittee on Advanced Technolgy Marketing.
Links (3)
Testimonials (5)
prof.dr. Cees B.M. van Riel, Rotterdam School of Management | Erasmus University Rotterdam
Thank you once again for providing such a superb and stimulating talk at our last conference here in Amsterdam last month. Multiple members have let me know how impressive they found it and how it has helped them to think more deeply about their work.Your presentation was outstanding! The time and effort involved in preparation, and your willingness to share so many valuable insights were greatly appreciated. On behalf of the program committee and everyone who was with us, I want to thank you for helping to make the conference a tremendous success!
Edward Bernstein, President | Industrial Research Institute
Dr. Henderson is a well know thought-leader in the field of innovation management. She has participated in many of the cutting-edge research projects initiated by our Research-on-Research program and is often invited to present at the Industrial Research Institute’s Annual Meeting each spring and our Member Summit, which is held in the fall. Pam is a charismatic and dynamic speaker with the ability to cover a range of speaking topics. Among her presentations at IRI meetings, she was a keynote speaker at our latest Members Only Summit; her presentations have been creative, insightful and very well received. We will be asking her back.
Javier Guzman, Ph.D., Program Leader | Exxon Mobil Research & Engineering
Thank you for providing such a superb and stimulating after dinner talk at our ExxonMobil Executive Summit in Princeton. On behalf of everyone who was with us, I want to thank you for helping to make our summit a success.
Ron Reynolds, Special Assistant to the President | The Chemical Heritage Foundation
Pam Henderson was kind enough to plan and organize a two hour session we called Establishing a Culture of Innovation. It was based on an IRI study of best practices of successful, innovative companies and also work done by Pam’s company NewEdge. The session was a great addition to our program. Pam recruited speakers from several chemical companies and insured their remarks fit seamlessly into the flow of the workshop. Her own presentation offered new insights but also tied everything together. She’s an engaging speaker and kept the group energy level up. I continue to be grateful to her for building a highly successful Innovation Day.
Alexander Gosling, President | Australian Industrial Research Group
“Pam Henderson spoke at our annual conference and was extremely well received. Among a field of other professional speakers from around the world, she was up there with the best. She has a very engaging delivery style and her presentation was well thought out and rich in content, and generated both immediate discussion and subsequent follow up.”
Event Appearances (36)
Brand Refresh
Children’s Society UK
2006-01-01
Getting Your Message Out the Right Way
Small Business Symposium US
2005-06-07
The Role/Effect of Design
Erasmus University The Netherlands
2006-03-07
Ideation Methods Overview
Industrial Research Institute US
2006-02-15
Orchestrating the Ecosystem
Communicate with Style UK
2006-08-09
Creating Disruptive Growth for Non-Profits
United Way US
2006-01-11
Creating Disruptive Growth
DSM The Netherlands
2006-10-19
Changing Innovation Culture
Colgate Aalmolive US
2007-02-07
Innovation Vision Roadmap
Novelis Leadership Summit US
2007-03-14
Stimulating Breakthrough Innovation: Key Principles
DuPont US
You can kill an idea…you can’t kill an opportunity
Sharp Microelectronics US
Level 5 Companies – Disruptive Marketing Principles
Industrial Research Institute US
Assessing Breakthrough Innovation Capabilities
Kellogg’s US
Achieving Breakthrough Organic Growth – New Market Kaizen
Danaher US
Breakthrough Innovation
Australasian Industrial Research Group Australia
Innovation to Change the Future
Invetech Australia
Communicating Innovation
John Deere US
You can kill an idea…you can’t kill an opportunity
Eastman Company US
Open Innovation Community of Practice
Kraft Foods/Open Innovation Group US
Innovation Strategic Planning
Procter & Gamble US
2009-06-09
Disruptive Marketing & Communication Strategy
Nykampnyboer The Netherlands
ISP-Driving Strategy Organizationally
Avery Dennison US
2009-10-15
Breakthrough Innovation
Hormel US
Opportunity Cartography: Seeing and mapping new opportunities
Industrial Research Institute US
2011-05-11
Big Opportunity: Seeing and understanding opportunities for breakthrough innovation
Chemical Heritage Foundation US
Big Opportunity: Seeing and understanding opportunities for breakthrough innovation
Arkema US
2011-09-12
Driving Growth from Brand
Reputation Institute The Netherlands
2011-11-14
The Role & Effect of Design Management
Eramus University The Netherlands
2011-11-16
Opportunity Cartography
Danish Institute Stockholm
2011-11-15
Drivers of Big Growth
Exxon Mobil US
2012-01-17
Opportunity Thinking for Open Innovation
University of Texas - Austin US
Core Principals Brought to Life
Milliken Innovation Fair US
2013-01-15
Open Innovation in the Chemicals Industry
American Chemical Society US
2013-04-16
Opportunity Thinking That Gets You To Market
PDMA North Carolina
2013-04-12
Opportunity Thinking for Business Model Innovation
Front End of Innovation US
2013-05-06
DuPont Opportunities
Dupont Executive Summit US
2013-05-14
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Author Appearance
- Corporate Training
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