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Pam Henderson - NewEdge. Greater Seattle Area, WA, US

Pam Henderson

CEO | NewEdge

Greater Seattle Area, WA, UNITED STATES

CEO and author of KILLING IDEAS: You can kill an idea, you can't kill an opportunity!



NewEdge's experience runs deep. In 1992, the U.S. Department of Energy's National Laboratory system turned to me, CEO of NewEdge, to assist with identifying market opportunities for an extremely broad range of chemical, technological, and biological platforms. I saw a need for a new research method that would simultaneously identify products and attractive markets. This unique method provided the foundation for NewEdge's full range of innovation services. These services have returned highly successful outcomes for clients ranging in size from start-ups to Fortune 100's.

NewEdge partners with companies identifying and prioritizing opportunities and building offers to maximize ROI on business and innovation efforts. NewEdge works within markets and positions across the value chain and in every region of the world. Clients include: Microsoft, Motorola, Sharp Labs, DSM, Nokia, Dell, EBay, Yahoo!, Procter and Gamble, Colgate Palmolive, John Deere, Ferrari, Unilever, Weyerhaeuser, and many others.

In 2004, through one of our clients, we were introduced to The Brewery an innovation / design agency. From this introduction has sprung a partnership, where NewEdge and The Brewery act as one innovation consultancy - offering Strategy * Research * Design - for major corporations around the world. As of June 2008 we are a staff of 55 strong and growing.

Our goal is to be THE pre-eminent innovation company in the world - a BIG challenge!

Industry Expertise (3)

Consumer Goods

Market Research

Think Tanks

Education (1)

The University of Texas at Austin: Doctor of Philosophy (Ph.D.), Business Strategy

Affiliations (1)

  • Subject matter expert for the IRI Research on Research Subcommittee on Advanced Technolgy Marketing.

Testimonials (5)

prof.dr. Cees B.M. van Riel, Rotterdam School of Management | Erasmus University Rotterdam

Thank you once again for providing such a superb and stimulating talk at our last conference here in Amsterdam last month. Multiple members have let me know how impressive they found it and how it has helped them to think more deeply about their work.Your presentation was outstanding! The time and effort involved in preparation, and your willingness to share so many valuable insights were greatly appreciated. On behalf of the program committee and everyone who was with us, I want to thank you for helping to make the conference a tremendous success!

Edward Bernstein, President | Industrial Research Institute

Dr. Henderson is a well know thought-leader in the field of innovation management. She has participated in many of the cutting-edge research projects initiated by our Research-on-Research program and is often invited to present at the Industrial Research Institute’s Annual Meeting each spring and our Member Summit, which is held in the fall. Pam is a charismatic and dynamic speaker with the ability to cover a range of speaking topics. Among her presentations at IRI meetings, she was a keynote speaker at our latest Members Only Summit; her presentations have been creative, insightful and very well received. We will be asking her back.

Javier Guzman, Ph.D., Program Leader | Exxon Mobil Research & Engineering

Thank you for providing such a superb and stimulating after dinner talk at our ExxonMobil Executive Summit in Princeton. On behalf of everyone who was with us, I want to thank you for helping to make our summit a success.

Ron Reynolds, Special Assistant to the President | The Chemical Heritage Foundation

Pam Henderson was kind enough to plan and organize a two hour session we called Establishing a Culture of Innovation. It was based on an IRI study of best practices of successful, innovative companies and also work done by Pam’s company NewEdge. The session was a great addition to our program. Pam recruited speakers from several chemical companies and insured their remarks fit seamlessly into the flow of the workshop. Her own presentation offered new insights but also tied everything together. She’s an engaging speaker and kept the group energy level up. I continue to be grateful to her for building a highly successful Innovation Day.

Alexander Gosling, President | Australian Industrial Research Group

“Pam Henderson spoke at our annual conference and was extremely well received. Among a field of other professional speakers from around the world, she was up there with the best. She has a very engaging delivery style and her presentation was well thought out and rich in content, and generated both immediate discussion and subsequent follow up.”

Event Appearances (36)

Brand Refresh

Children’s Society  UK


Getting Your Message Out the Right Way

Small Business Symposium  US


The Role/Effect of Design

Erasmus University  The Netherlands


Ideation Methods Overview

Industrial Research Institute  US


Orchestrating the Ecosystem

Communicate with Style  UK


Creating Disruptive Growth for Non-Profits

United Way  US


Creating Disruptive Growth

DSM  The Netherlands


Changing Innovation Culture

Colgate Aalmolive  US


Innovation Vision Roadmap

Novelis Leadership Summit  US


Stimulating Breakthrough Innovation: Key Principles

DuPont  US

You can kill an idea…you can’t kill an opportunity

Sharp Microelectronics  US

Level 5 Companies – Disruptive Marketing Principles

Industrial Research Institute  US

Assessing Breakthrough Innovation Capabilities

Kellogg’s  US

Achieving Breakthrough Organic Growth – New Market Kaizen

Danaher  US

Breakthrough Innovation

Australasian Industrial Research Group  Australia

Innovation to Change the Future

Invetech  Australia

Communicating Innovation

John Deere  US

You can kill an idea…you can’t kill an opportunity

Eastman Company  US

Open Innovation Community of Practice

Kraft Foods/Open Innovation Group  US

Innovation Strategic Planning

Procter & Gamble  US


Disruptive Marketing & Communication Strategy

Nykampnyboer  The Netherlands

ISP-Driving Strategy Organizationally

Avery Dennison  US


Breakthrough Innovation

Hormel  US

Opportunity Cartography: Seeing and mapping new opportunities

Industrial Research Institute  US


Big Opportunity: Seeing and understanding opportunities for breakthrough innovation

Chemical Heritage Foundation  US

Big Opportunity: Seeing and understanding opportunities for breakthrough innovation

Arkema  US


Driving Growth from Brand

Reputation Institute   The Netherlands


The Role & Effect of Design Management

Eramus University  The Netherlands


Opportunity Cartography

Danish Institute  Stockholm


Drivers of Big Growth

Exxon Mobil  US


Opportunity Thinking for Open Innovation

University of Texas - Austin  US

Core Principals Brought to Life

Milliken Innovation Fair  US


Open Innovation in the Chemicals Industry

American Chemical Society  US


Opportunity Thinking That Gets You To Market

PDMA  North Carolina


Opportunity Thinking for Business Model Innovation

Front End of Innovation  US


DuPont Opportunities

Dupont Executive Summit  US



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Author Appearance
  • Corporate Training


0 to 7500 *Will consider certain engagements for no fee