
Social
Biography
After gaining a PhD in Economic Geography I moved into the Education field working for an international organisation, initially as business developer then as marketing manager with a strong impact on the digital channels and activities. My strengths are digital and business analytics, using innovative tools and methods to provide detailed and reliable ROI measurement and offer the opportunity to take better, informed decisions, understanding the market, optimising campaigns, improving performance, reducing costs and increasing profit.
Industry Expertise
Education/Learning
Media - Online
Internet
Areas of Expertise
Digital Marketing
Web Analytics
Google Analytics
Accomplishments
Italian Web Awards
2003-04-09
Finalist - best web community with the site progettouniversitas.it
TuttoCittà Luoghi Comuni
2009-01-09
Photo award, winner of two editions, 2006 and 2009.
Education
Università degli Studi di Bari
PhD
Economic Geography
2009
University of Sheffield
MA Planning Research and Theory
Town and Regional Planning
2007
London School of Marketing
Professional Diploma in Marketing
Marketing
2013
Google Analytics Academy
Digital Analytics Fundamentals
Web Analytics
2013
ESRI Italia
ArcGIS and geodatabase certified user
Geographical Information Systems
2006
Università degli Studi di Lecce
Laurea in Economia e Commercio
Ecnomics and Management
2003
Indirizzo economico-aziendale
Università degli Studi di Lecce
Corso di Perfezionamento in Economia e Diritto delle Società
Economics and Law
2004
SES London
SEO advanced training
Digital Marketing
2013
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Affiliations
- The Chartered Institute of Marketing
- Società Geografica Italiana
- IgersItalia (photo)
Event Appearances
I canali social del British Council
Settimana della Comunicazione British Council, Milan, Italy
2012-10-30
Economic Geography and Memetics
European Association of Geographers - Conference Bratislava
2009-08-01
Style
Availability
- Moderator
- Panelist
- Host/MC
- Author Appearance
Fees
$0 to $1000*Will consider certain engagements for no fee