Paolo Margari

British Council

  • Milan

Digital marketing and ROI analytics

Contact

Media

Social

Biography

After gaining a PhD in Economic Geography I moved into the Education field working for an international organisation, initially as business developer then as marketing manager with a strong impact on the digital channels and activities. My strengths are digital and business analytics, using innovative tools and methods to provide detailed and reliable ROI measurement and offer the opportunity to take better, informed decisions, understanding the market, optimising campaigns, improving performance, reducing costs and increasing profit.

Industry Expertise

Media - Online
Internet
Education/Learning

Areas of Expertise

Web Analytics
Google Analytics
Digital Marketing

Accomplishments

Italian Web Awards

2003-04-09

Finalist - best web community with the site progettouniversitas.it

TuttoCittà Luoghi Comuni

2009-01-09

Photo award, winner of two editions, 2006 and 2009.

Education

Università degli Studi di Bari

PhD

Economic Geography

2009

University of Sheffield

MA Planning Research and Theory

Town and Regional Planning

2007

London School of Marketing

Professional Diploma in Marketing

Marketing

2013

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Affiliations

  • The Chartered Institute of Marketing
  • Società Geografica Italiana
  • IgersItalia (photo)

Event Appearances

I canali social del British Council

Settimana della Comunicazione  British Council, Milan, Italy

2012-10-30

Economic Geography and Memetics

European Association of Geographers - Conference  Bratislava

2009-08-01

Style

Availability

  • Moderator
  • Panelist
  • Host/MC
  • Author Appearance

Fees

$0 to $1000*Will consider certain engagements for no fee
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