Paolo Margari
British Council
Milan, ITALY
Digital marketing and ROI analytics
Media
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Biography
After gaining a PhD in Economic Geography I moved into the Education field working for an international organisation, initially as business developer then as marketing manager with a strong impact on the digital channels and activities. My strengths are digital and business analytics, using innovative tools and methods to provide detailed and reliable ROI measurement and offer the opportunity to take better, informed decisions, understanding the market, optimising campaigns, improving performance, reducing costs and increasing profit.
Industry Expertise (3)
Media - Online
Internet
Education/Learning
Areas of Expertise (3)
Web Analytics
Google Analytics
Digital Marketing
Accomplishments (2)
Italian Web Awards (personal)
2003-04-09
Finalist - best web community with the site progettouniversitas.it
TuttoCittà Luoghi Comuni (personal)
2009-01-09
Photo award, winner of two editions, 2006 and 2009.
Education (8)
Università degli Studi di Bari: PhD, Economic Geography 2009
University of Sheffield: MA Planning Research and Theory, Town and Regional Planning 2007
London School of Marketing: Professional Diploma in Marketing, Marketing 2013
Google Analytics Academy: Digital Analytics Fundamentals, Web Analytics 2013
ESRI Italia: ArcGIS and geodatabase certified user , Geographical Information Systems 2006
Università degli Studi di Lecce: Laurea in Economia e Commercio, Ecnomics and Management 2003
Indirizzo economico-aziendale
Università degli Studi di Lecce: Corso di Perfezionamento in Economia e Diritto delle Società, Economics and Law 2004
SES London : SEO advanced training, Digital Marketing 2013
Affiliations (3)
- The Chartered Institute of Marketing
- Società Geografica Italiana
- IgersItalia (photo)
Links (4)
Event Appearances (2)
I canali social del British Council
Settimana della Comunicazione British Council, Milan, Italy
2012-10-30
Economic Geography and Memetics
European Association of Geographers - Conference Bratislava
2009-08-01
Style
Availability
- Moderator
- Panelist
- Host/MC
- Author Appearance
Social