Paolo Margari profile photo

Paolo Margari

British Council

  • Milan

Digital marketing and ROI analytics

Contact

Media

Social

Biography

After gaining a PhD in Economic Geography I moved into the Education field working for an international organisation, initially as business developer then as marketing manager with a strong impact on the digital channels and activities. My strengths are digital and business analytics, using innovative tools and methods to provide detailed and reliable ROI measurement and offer the opportunity to take better, informed decisions, understanding the market, optimising campaigns, improving performance, reducing costs and increasing profit.

Industry Expertise

Education/Learning
Media - Online
Internet

Areas of Expertise

Web Analytics
Google Analytics
Digital Marketing

Accomplishments

TuttoCittà Luoghi Comuni

2009-01-09

Photo award, winner of two editions, 2006 and 2009.

Italian Web Awards

2003-04-09

Finalist - best web community with the site progettouniversitas.it

Education

SES London

SEO advanced training

Digital Marketing

2013

Università degli Studi di Lecce

Corso di Perfezionamento in Economia e Diritto delle Società

Economics and Law

2004

Università degli Studi di Lecce

Laurea in Economia e Commercio

Ecnomics and Management

2003

Indirizzo economico-aziendale

Affiliations

  • IgersItalia (photo)
  • Società Geografica Italiana
  • The Chartered Institute of Marketing

Event Appearances

Economic Geography and Memetics

European Association of Geographers - Conference  Bratislava

2009-08-01

I canali social del British Council

Settimana della Comunicazione  British Council, Milan, Italy

2012-10-30

Style

Availability

  • Moderator
  • Panelist
  • Host/MC
  • Author Appearance

Fees

$0 to $1000*Will consider certain engagements for no fee
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