Biography
Patrick Schwerdtfeger is the author of Marketing Shortcuts for the Self-Employed (2011, Wiley) and is a regular speaker for Bloomberg TV. He has spoken about business trends, modern entrepreneurship and the social media revolution at conferences and business events around the world.
Patrick’s past books include Webify Your Business: Internet Marketing Secrets for the Self-Employed (2009) and Make Yourself Useful: Marketing in the 21st Century (2008). He has been featured by the New York Times, CNN Money, Fortune, Bloomberg Businessweek, the Associated Press, MONEY Magazine and Forbes, among others.
Industry Expertise (3)
Direct Marketing
Advertising/Marketing
Social Media
Areas of Expertise (2)
Social Media
Business Marketing
Accomplishments (1)
2012 Small Business Book Awards (professional)
2011-06-07
"Marketing Shortcuts for the Self-Employed" (2011, Wiley) won an award in the Social Media category in the 2012 Small Business Book Awards
Education (1)
Carleton University (Ottawa, Canada): Bachelor of Commerce, Marketing & Finance 1993
Links (3)
Event Appearances (52)
Social Media Victories
California Association of Landscape Contractors San Jose, CA
2010-01-14
Social Media Victories
SiteGlobal Conference Yontville, CA
2010-03-09
Social Media Victories
Internet Marketing Conference Calgary, Canada
2010-03-17
Social Media Victories
American Marketing Association Chicago, IL
2010-05-13
Social Media Victories
Insurance Brokers and Agents (IBA) West Palm Springs, CA
2010-06-11
Social Media Victories
National Association of Healthcare Recruiters Las Vegas, NV
2010-07-07
Social Media Victories
American Society of Travel Agents (ASTA) New Delhi, India
2010-07-17
Social Media Victories
American Society of Travel Agents (ASTA) Jaipur, India
2010-07-21
Social Media Victories
Bloomberg TV & Comcast Cable Philadelphia, PA
2010-07-27
Social Media Victories
Internet Marketing Conference (IMC) Helsinki, Finland
2010-09-15
Social Media Victories
Internet Marketing Conference (IMC) Vancouver, Canada
2010-07-21
Social Media Victories
Business Leadership Summit Turlock, CA
2010-10-13
Social Media Victories
Association of Premiere Nanny Agencies (APNA) Scottsdale, AZ
2010-10-15
Social Media Victories
Social Media Conference Petaluma, CA
2010-10-22
Social Media Victories
Bloomberg TV Tampa, FL
2010-11-02
Social Media Victories
Finance and Insurance Conference Planners (FICP) Miami, FL
2010-11-18
Social Media Victories
Bloomberg TV Miami, FL
2010-12-07
Social Media Victories
Bloomberg TV West Palm Beach, FL
2010-12-08
Social Media Victories
California Insurance Wholesalers Association (CIWA) San Diego, CA
2011-01-14
Social Media Victories
Human Resource Professionals Association (HRPA) Toronto, Canada
2011-02-02
Social Media Victories
Institute of Management Consultants (IMC) Sacramento, CA
2011-03-17
Social Media Victories
American Association of Managing General Agents (AAMGA) Dallas, TX
2011-03-20
Social Media Victories
Ohio Cable Telecommunications Association (OCTA) Columbus, OH
2011-03-22
Social Media Victories
Society of Incentive Travel Executives (SITE) San Diego, CA
2011-03-31
Social Media Victories
BlackBerry Small Business Spotlight Los Angeles, CA
2011-04-05
Social Media Victories
American Marketing Association (AMA) Chicago, IL
2011-04-07
Social Media Victories
Bloomberg TV Newark, NJ
2011-05-05
Monetizing Trust
Internet Marketing Conference (IMC) Stockholm, Sweden
2007-11-28
Social Media Victories
APPEX Insurance Summit Chicago, IL
2011-05-25
Social Media Victories
United Healthcare Symposium Minneapolis, MN
2011-06-14
Social Media Victories
Bloomberg TV & Comcast Cable Detroit, MI
2011-07-13
Social Media Victories
SITE Yong Leaders Conference Cancun, Mexico
2011-07-29
Social Media Victories
MarshBerry Insurance Summit Chicago, IL
2011-09-13
Social Media Victories
Meeting Professionals International (MPI) San Diego, CA
2011-09-24
Interactive Marketing
Meeting Professionals International (MPI) San Francisco, CA
2010-01-21
Social Media Victories
Penn American Group Insurance Conference San Francisco, CA
2011-10-07
Social Media Victories
Bloomberg TV New York City, NY
2011-10-18
Social Media Victories
Bloomberg TV Queens, NY
2011-11-09
Social Media Victories
Meeting Professionals International (MPI) Stamford, CT
2011-11-10
Social Media Victories
Bloomberg TV & Comcast Detroit, MI
2011-11-11
Social Media Victories
Global Business Conference Lisbon, Portugal
2011-11-17
Social Media Victories
Bloomberg TV & Comcast Cable Orlando, FL
2011-12-01
Social Media Victories
Bloomberg TV Atlanta, GA
2011-12-02
Social Media Victories
Bloomberg TV Philadelphia Home Show Philadelphia, PA
2012-01-18
Social Media Victories
Vistage Sacramento Sacramento, CA
2012-02-28
Social Media Victories
Peninsula Women's Network Monterey, CA
2012-03-07
Social Media Victories
Bloomberg TV & Comcast Cable Indianapolis, IN
2012-03-21
Social Media Victories
Direct Selling Association, Krisham Group Salt Lake City, CA
2012-03-26
Social Media Victories
Society of Human Resource Management (SHRM) Springdale, AR
2012-04-26
Social Media Victories
Cayman Island Tourism Exchange (CITE) Grand Cayman, Cayman Islands
2012-05-01
Social Media Victories
Bloomberg TV & Comcast Cable Houston, TX
2012-05-09
Social Media for Governments
18th GCC eGovernment & eServices Conference Dubai, United Arab Emirates
2012-05-22
Sample Talks (1)
Social Media Victories
The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight. Patrick is passionate about finding the unfair tricks – those juicy secrets – that transform social media from a relentless time waster to a reliable business builder.
Availability
- Author Appearance
Social