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Patty Bu - International Data Corporation (IDC). Toronto, ON, CA

Patty Bu Patty Bu

Research Manager, Survey and Analysis | International Data Corporation (IDC)

Toronto, ON, CANADA

Patty Bu is a Research Manager with IDC Canada's Survey and Analysis Group

Biography

Patty Bu is a Research Manager with IDC Canada's Survey and Analysis Group. Patty manages IDC Canada's primary research projects. She is responsible for survey design, research methodology selection, statistical data analysis, and panel management.

Patty has more than 15 years of experience in marketing research and surveys. Prior to joining IDC, she worked as a Project Manager at the Ideas Research Group. Before that, she was a Market Research Analyst at IBM China Research Laboratory, where she conducted primary and secondary research in the IT industry.

Areas of Expertise (4)

Project Management

Quantitative Research

Advanced statistical analysis

Questionnaire design

Associated IDC Services (1)

  • IDC Canada Survey & Analysis Group

Social

Education (2)

Nanyang Technological University of Singapore: M.A., Marketing 2002

Sichuan University: B.A., International Business 1999

Reports (2)

Canadian Business Communications 2019 Survey Results IDC Canada

Lawrence Surtees, Patty Bu

2019-12-25

This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises. This Survey is a refresh of IDC Canada's annual survey conducted with businesses of all sizes and across all regions in Canada on their current and planned communications usage.

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Canadian Business Communications 2018 Survey Results IDC Canada

Lawrence Surtees, Patty Bu

July 2018

This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises. This survey is a refresh of IDC Canada's annual survey conducted with businesses of all sizes and across all regions and vertical markets in Canada on their communications usage.

view more