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Patty Bu - International Data Corporation (IDC). Toronto, ON, CA

Patty Bu Patty Bu

Research Director, Survey and Analysis | International Data Corporation (IDC)

Toronto, ON, CANADA

Patty Bu is a Research Director specializing in surveys and analysis with IDC Canada's Research Group





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Patty is a Research Director on the research team at IDC Canada. She is responsible for managing primary research projects and TechQuest panel for IDC Canada. Her expertise includes quantitative and qualitative research design, sampling, project management, statistical data analysis and panel management. She has extensive research experience across a wide variety of technology and business topics.

Areas of Expertise (5)

Panel Management

Questionnaire design

Advanced statistical analysis

Quantitative Research

Project Management

Associated IDC Services (2)

  • IDC Canada Survey & Analysis Group
  • IDC Canada Research Group


Education (2)

Nanyang Technological University of Singapore: M.A., Marketing 2002

Sichuan University: B.A., International Business 1999

Reports (2)

Canadian Enterprise Communications 2020 Survey Results

IDC Canada

Lawrence Surtees, Patty Bu


This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises and includes new questions on the impact of the COVID-19 pandemic. This document is a refresh of IDC Canada's annual survey conducted with enterprises of all sizes and across all regions in Canada on their current and planned communications usage.

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IDC Survey: Canadian Organizations on the Road to Recovery

IDC Canada

Tony Olvet, Nigel Wallis, Dave Pearson, Patty Bu


This IDC Survey examines the current and future state of Canadian organizations and their response to the COVID-19 crisis. IDC has developed a five-stage model of the COVID-19 Road to Recovery. It provides useful guidance to business and IT leaders a way to look ahead and refine their approach to thrive in the digital economy post pandemic. In late July 2020, as part of IDC Canada's Business and IT Advisory Panel, we surveyed decision makers at 502 Canadian organizations to better understand where organizations were on the road to recovery. This document explores the responses by organization size, industry, and region in order to provide guidance to decision makers about how to benchmark their peers and prospects during this volatile pandemic.

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