Patty Bu 
Research Manager, Survey and Analysis | International Data Corporation (IDC)
Toronto, ON, CANADA
Patty Bu is a Research Manager with IDC Canada's Survey and Analysis Group
Biography
Patty Bu is a Research Manager with IDC Canada's Survey and Analysis Group. Patty manages IDC Canada's primary research projects. She is responsible for survey design, research methodology selection, statistical data analysis, and panel management.
Patty has more than 15 years of experience in marketing research and surveys. Prior to joining IDC, she worked as a Project Manager at the Ideas Research Group. Before that, she was a Market Research Analyst at IBM China Research Laboratory, where she conducted primary and secondary research in the IT industry.
Areas of Expertise (4)
Project Management
Quantitative Research
Advanced statistical analysis
Questionnaire design
Associated IDC Services (1)
- IDC Canada Survey & Analysis Group
Education (2)
Nanyang Technological University of Singapore: M.A., Marketing 2002
Sichuan University: B.A., International Business 1999
Links (2)
Reports (2)
Lawrence Surtees, Patty Bu
2019-12-25
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises. This Survey is a refresh of IDC Canada's annual survey conducted with businesses of all sizes and across all regions in Canada on their current and planned communications usage.
Lawrence Surtees, Patty Bu
July 2018
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises. This survey is a refresh of IDC Canada's annual survey conducted with businesses of all sizes and across all regions and vertical markets in Canada on their communications usage.
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