Patty Bu 
Research Director, Survey and Analysis | International Data Corporation (IDC)
Toronto, ON, CANADA
Patty Bu is a Research Director specializing in surveys and analysis with IDC Canada's Research Group
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Biography
Patty is a Research Director on the research team at IDC Canada. She is responsible for managing primary research projects and TechQuest panel for IDC Canada. Her expertise includes quantitative and qualitative research design, sampling, project management, statistical data analysis and panel management. She has extensive research experience across a wide variety of technology and business topics.
Areas of Expertise (5)
Panel Management
Questionnaire design
Advanced statistical analysis
Quantitative Research
Project Management
Associated IDC Services (2)
- IDC Canada Survey & Analysis Group
- IDC Canada Research Group
Education (2)
Nanyang Technological University of Singapore: M.A., Marketing 2002
Sichuan University: B.A., International Business 1999
Links (2)
Reports (4)
Canadian Enterprise Communications 2021 Survey Results
IDC CanadaLawrence Surtees, Patty Bu, Anu Mehta
2021-12-31
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises and includes new questions on the impact of the COVID-19 pandemic. This document is a refresh of IDC Canada's annual survey conducted with enterprises of all sizes and across all regions in Canada on their current and planned communications usage.
Future Enterprise Tech Buyers in Canada: Analyzing Buying Trends Through Segmentation of IT and Business Decision Makers
IDC CanadaTony Olvet, Patty Bu
2021-09-30
This IDC Survey document examines the composition of future enterprise buyers in Canada. The objective is to understand how organizations are acquiring technology during the COVID-19 pandemic and how that purchase behaviour is shifting in a digital-first world. Using a cluster analysis of the survey respondents from IDC Canada's Business and IT Advisory Panel, IDC created a segmentation model of Canadian organizations. The cluster analysis revealed four future enterprise tech buyer segments. The characteristics that distinguish the segments relate to IT purchase dynamics, spending priorities, and internal decision making and how vendor selection is influenced. The primary research was conducted in June 2021, with a total sample size of 360 respondents. Organizations of all sizes and regions are represented in this survey, with a mix of both IT decision makers and line-of-business decision makers. The findings of this document will be valuable to marketing and sales professionals at technology suppliers who are targeting tech buyers and are looking to optimize their go-to-market plans, channel strategies, and messaging to Canadian organizations.
Canadian Enterprise Communications 2020 Survey Results
IDC CanadaLawrence Surtees, Patty Bu
2020-12-14
This IDC Survey focuses on adoption, spending, and vendor preferences across a broad range of communication services and technologies in Canadian enterprises and includes new questions on the impact of the COVID-19 pandemic. This document is a refresh of IDC Canada's annual survey conducted with enterprises of all sizes and across all regions in Canada on their current and planned communications usage.
IDC Survey: Canadian Organizations on the Road to Recovery
IDC CanadaTony Olvet, Nigel Wallis, Dave Pearson, Patty Bu
2020-08-20
This IDC Survey examines the current and future state of Canadian organizations and their response to the COVID-19 crisis. IDC has developed a five-stage model of the COVID-19 Road to Recovery. It provides useful guidance to business and IT leaders a way to look ahead and refine their approach to thrive in the digital economy post pandemic. In late July 2020, as part of IDC Canada's Business and IT Advisory Panel, we surveyed decision makers at 502 Canadian organizations to better understand where organizations were on the road to recovery. This document explores the responses by organization size, industry, and region in order to provide guidance to decision makers about how to benchmark their peers and prospects during this volatile pandemic.
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