Paul Barter

Schulich School of Business

  • Toronto ON

Disruption, Innovation and Creative Destruction

Contact

Biography

Paul Barter is VP of Research for technology services firm T4G Limited . The point where technology, business and society intersect is the epicentre of our changing world and T4G Research looks for new technology enabled innovations and attempts to understand and communicate how T4G and their customers can utilize them for competitive advantage.

In addition to his work with T4G Paul teaches Technology Strategy and Digital Marketing in the MBA program of the York University Schulich School of business. He’s a regular contributor to a number of publications including Huffington Post Canada and is completing his first book entitled ‘The End of Average’.

Paul’s passionate about disruption, innovation and creative destruction. Paul studied Engineering and Economics at the undergraduate level and tends to think of most things in competitive strategy terms, possibly a lasting effect from his Kellogg Schulich MBA.

Industry Expertise

Think Tanks
Advertising/Marketing
Internet

Areas of Expertise

Disruption
Marketing
Technology Strategy

Education

Kellogg Schulich

MBA

Management

2013

Affiliations

  • T4G Limited
  • Schulich School of Business
  • Huffington Post
  • Deep Centre
  • MaRS Discovery District
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Sample Talks

Stop Wasting Money on Advertising

Why should you pay for advertising when you can get promotion for free? In today’s digital world, paid advertising is no longer the best way to reach and influence customers. Instead, “owned” or “earned” promotion alternatives can often be just as—or more—effective than paid advertising. It’s time for firms to stop wasting money on advertising.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Host/MC
  • Author Appearance

Fees

$2000 to $5500*Will consider certain engagements for no fee