Paul Barter
Schulich School of Business
Toronto, ON, CANADA
Disruption, Innovation and Creative Destruction
Biography
Paul Barter is VP of Research for technology services firm T4G Limited . The point where technology, business and society intersect is the epicentre of our changing world and T4G Research looks for new technology enabled innovations and attempts to understand and communicate how T4G and their customers can utilize them for competitive advantage.
In addition to his work with T4G Paul teaches Technology Strategy and Digital Marketing in the MBA program of the York University Schulich School of business. He’s a regular contributor to a number of publications including Huffington Post Canada and is completing his first book entitled ‘The End of Average’.
Paul’s passionate about disruption, innovation and creative destruction. Paul studied Engineering and Economics at the undergraduate level and tends to think of most things in competitive strategy terms, possibly a lasting effect from his Kellogg Schulich MBA.
Industry Expertise (3)
Internet
Think Tanks
Advertising/Marketing
Areas of Expertise (3)
Disruption
Marketing
Technology Strategy
Education (1)
Kellogg Schulich: MBA, Management 2013
Affiliations (6)
- T4G Limited
- Schulich School of Business
- Huffington Post
- Deep Centre
- MaRS Discovery District
- RIC Centre
Links (1)
Sample Talks (1)
Stop Wasting Money on Advertising
Why should you pay for advertising when you can get promotion for free? In today’s digital world, paid advertising is no longer the best way to reach and influence customers. Instead, “owned” or “earned” promotion alternatives can often be just as—or more—effective than paid advertising. It’s time for firms to stop wasting money on advertising.
Style
Availability
- Keynote
- Moderator
- Panelist
- Host/MC
- Author Appearance
