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Paul Copcutt - Square Peg. Hamilton, ON, CA

Paul Copcutt

Personal Brand Architect | Square Peg

Hamilton, ON, CANADA

It's up to you to own the definition of who you are





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Paul Copcutt is The Personal Brand Architect who is fiercely committed to helping Fortune 500 and FTSE 100 companies, professionals, executives and the teams they lead to take control and build their careers by design not by chance. Engaging employees to stick around and continue to do their best work.

His expertise has been honoured with remarkable and notable accolades, including being awarded Outstanding Canadian Career Leader by the Career Professionals of Canada. He is a regular contributor to a number of professional publications including Green Careers and Personal Branding Magazine and his insights have appeared in several career books for personal brand expertise including best sellers Career Distinction, The Female Brand, The Twitter Job Search Guide and No Canadian Experience Eh?.

Described by Forbes magazine as one the leading personal brand experts globally, his perspectives and clients have been featured in Elle, Reuters and The Wall Street Journal as well as most major Canadian press including The Globe & Mail, The National Post, The Sun and The Toronto Star and online including and both resources for the $100k plus executive and as a top contributor to the Career/Training section of for over 3 years.

Industry Expertise (3)

Executive Search



Areas of Expertise (4)

Personal Leadership Brand

Personal Branding for Job Search Success – Maximising Your Most Important Asset – You!

The 8 Pillars of Personal Brand Leadership

Personal Branding for Career Success

Education (1)

Reach CC: Certified Personal Brand Strategist, Personal Branding 2003

Event Appearances (8)

Putting your personal leadership brand in to action

Private Client Retreat  San Francisco, CA


Connecting your personal brand to the corporation brand

Private Client Event  Banff, AB


Personal Branding for the Entrepreneur

Auctioneers Association of Ontario  Stoney Creek, ON


Personal Branding for Career Success

London Economic Development Corporation - Student 2 Business Conference  London, ON


Do you exist on Google and why should you care?

London Economic Development Corporation - Student 2 Business Conference  London, ON


Personal Branding for Career Success

Promotional Product Professionals International Conference  Las Vegas, NV


The Evolution of Your Personal Brand

Institute of Internal Auditors - National Conference  Toronto, ON


Personal Leadership Branding

Leadership Niagara  Niagara Falls, ON


Sample Talks (1)

The 8 Pillars of Personal Brand Leadership

For many of you the term branding is not a new one, but perhaps personal branding and how it might apply to YOU is. Plug ‘Personal Branding in to Google and you get over 9 million results – so why should you need to hear about personal branding? Because the mis-conceptions, mis-understanding and mis-direction by the vast majority of those references is causing you to miss out on one of the most successful, long lasting and cost effective marketing against any numbers of competitors.



  • Keynote
  • Workshop Leader
  • Author Appearance


2500 to 5000 *Will consider certain engagements for no fee