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Paul A. Tiffany - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

Paul A. Tiffany Paul A. Tiffany

Senior Lecturer (Continuing) | Haas School of Business, University of California, Berkeley



Areas of Expertise (5)

Business Development


Business Strategy

Management Consulting

Strategic Planning


Paul Tiffany is a Senior Lecturer at Berkeley Haas. He teaches courses competitive strategy, business and public policy, leadership and management, the global economy, and global strategy and management. He also currently serves as a visiting professor at SASIN Graduate Institute of Business in Thailand and several universities in China where he teaches in summer programs. He has taught previously at the Stanford University Graduate School of Business, the Wharton School, CEIBS (China-Europe International Business School) in Shanghai, AVT Business School in Denmark, IAB Business School in Kazakhstan, and the University of Geneva in Switzerland. His graduate studies include an MBA from Harvard University and a PhD from UC Berkeley.

Tiffany is active in a number of academic organizations and has published his research in various journals. His books include "The Decline of American Steel" and "Business Plans for Dummies," co-authored with Steven Peterson, which was a worldwide top-five finalist in the annual Booz Allen/Financial Times "Best Business Book of the Year" award. He has commented extensively on television, radio, and in the popular press on topics about business and economics.

Prior to entering academia, Tiffany worked as a consultant with several national management consulting firms, as an assistant to the president of a large national financial services firm, and as an organizational analyst for a large public services agency. In addition to his academic work, he heads Paul Tiffany & Associates, a Northern California multi-specialty consulting and training organization that offers management services to firms throughout the world.

Tiffany is the recipient of awards for both his research and teaching, including the Anvil Award, presented annually to the outstanding professor in Wharton's graduate program, the Lindback Award as the outstanding professor at the University of Pennsylvania, and Berkeley Haas' Earl F. Cheit Award for Excellence in Teaching as the outstanding professor in the Executive MBA program.






Paul Tiffany on The Four Paul Tiffany: The Global Economy in the Era of Trump: Drift or Mastery? Paul Tiffany: China vs. the US Where Will This End


Education (3)

University of California, Berkeley: PhD

Harvard University: MBA

Loyola University: BA

Honors & Awards (5)

Cheit Award for Excellence in Teaching

Berkeley-Columbia Executive MBA program 2003, 2004

Outstanding Instructor Award

University of California, Berkeley Extension Program 2002

Finalist, Booze Allen/Financial Times best business book of year award

Awarded for Business Plans for Dummies 1998

University of Pennsylvania Lindback Award


Nominee, Academy of Management George R Terry Award

Awarded in recognition of an outstanding book on management 1989

Selected External Service & Affiliations (4)

  • Assistant to the President, Western Mortgage Corporation (subsidiary of Unionamerica, Inc.)
  • Management Consultant, Peat, Marwick, Mitchell & Co.
  • Management Consultant, MacDonald & Co.
  • Senior Administrative Analyst, County of Los Angeles

Positions Held (1)

At Haas since 1994

1994 – present, Senior Lecturer, Haas School of Business 2004 – present, Visiting Professor, University of Geneva International Organizations MBA Program, Geneva, Switzerland 2002 – present, Visiting Professor, SASIN Graduate Institute of Business, Chulalongkorn University, Bangkok, Thailand 2001 – present, Visiting Professor, AVT School of Business, Copenhagen, Denmark 2007 – 2008, Visiting Professor, NIDA (National Institute of Development Administration), Bangkok, Thailand 2004 – 2007, Visiting Professor, CEIBS Executive MBA program (China-Europe International Business School), Shanghai, China 1983 – 1990, Assistant Professor, The Wharton School, University of Pennsylvania 1981 – 1983, Lecturer, Graduate School of Business, Stanford University 1977 – 1980, Adjunct Professor of Management, Golden Gate University, San Francisco

Media Appearances (3)

‘The worst I’ve ever seen’: Coronavirus is obliterating the tech supply chain

Digital Trends  online


China's centrality in the supply chain makes the global economy vulnerable. “We’re seeing now the other side of the coin,” said Senior Lecturer Paul Tiffany.

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'It's not worth the gamble': Wuhan coronavirus shifts Bay Area companies' plans in China

San Francisco Business Times  online


From lost wages to missed face-to-face time, Bay Area companies and their employees are feeling the sting of the outbreak of a deadly virus in China.

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Trump's Tweets Can Rattle an Entire Industry

FOX Business  online


“Trump either strategically – because he knows what he’s doing or perhaps because he just stumbled onto this – has unleashed a very powerful tool,” said Paul Tiffany, a senior lecturer at the University of California Berkeley Haas School of Business. “And it puts the business folks on the back of their feet because now they have to respond to do something because Trump’s thrown it out there, it’s all over the media and online etc.”

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Selected Papers & Publications (7)

A New World Order: The Rule of Law, or the Law of Rulers?

Fordham International Law Journal

Paul Tiffany and William Jannace

2019 (Forthcoming)

Business Plans For Dummies, 2nd Edition

2nd ed. New York: John Wiley & Son

Paul Tiffany, Steven D. Peterson


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The American Steel Industry

Encyclopedia of American Business History and Biography. Columbia, SC: Bruccoli Clark Layman

Paul Tiffany


Corporate Culture and Corporate Change: The Origins of Industrial Research at the United States Steel Corporation, 1901-1929

Pioneers of Industrial Research, edited by David Hounshell. Baltimore: Johns Hopkins University Press

Paul Tiffany


The Rise of Japanese Lobbying in America

Chief Executive 59

Paul Tiffany


The Decline of American Steel, How Management, Labor and Government Went Wrong

New York: Oxford University Press

Paul Tiffany


Opportunity Denied: The Abortive Attempt to Internalize the American Steel Industry, 1903-1929

Business and Economic History

Paul Tiffany


Teaching (3)

Competitive and Corporate Strategy

MBA 299E

Strategy in a Global Context

XMBA 217

Global Strategy

MBA 299B