Pete Krainik

Founder – The CMO CLUB

2007-02-01

The CMO Club is the first face to face and digital community for "CMOs only" to share ideas & insights, help each other solve their biggest challenges as CMOs, and serve as a resource for CMO career opportunities. Created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do, the Club hosts summits and events, as well as providing a platform for CMOs to share content and research.

Dickinson College

B.S.

Math and Economics

1979

University of Houston

MBA

Management Information Systems

1982

A Framework for Profits With Purpose

Vision Monday Global Leadership Summit  New York City

2011-03-16

KEYNOTE INTRODUCTORY ADDRESS

CMO Exchange  London, England

2011-07-12

Staying On Top Of Your Game: The Necessity of CMO Development

CMO Club Founder Pete Krainik will address the necessity of Chief Marketing Officers staying connected, motivated and relevant in their careers, all with the help of their fellow CMOs. In terms of furthering their industry expertise and career development, this can best be achieved by leveraging the access, insight and power of an engaged group of CMOs. To this end, industry workshops & summits are important to not only educate members but also inspire them based on the expertise of their peers.

Parallel "R" Us: Aligning Marketing and PR

One of the most common challenges discussed by CMOs is the changing approach and difficulty in effective PR and Corporate Communications vs. a few years ago. The explosion of social networks, active brand advocates (and detractors), plus the shift to influential bloggers from traditional media outlets, is causing uncertainty and anxiety. The potential of an increasing misalignment between Marketing and PR/Corporate Communications will be addressed, as will solutions for consistency in messaging.