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Peter Evans - ExpertFile. Toronto, ON, CA

Peter Evans Peter Evans

Co-Founder & CEO | ExpertFile

Toronto, ON, CANADA

Recognized speaker on expertise marketing, technology and innovation





Ent101 The Pitch - Peter Evans for MaRS The Case for Expert Content


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Peter’s work has been featured in publications such as Inc. Magazine and PRWeek and has won industry awards including a recent CODiE win for 2018 "Best Content Marketing Solution" for his latest software venture - ExpertFile. With over 20 years of technology experience in corporate roles and venture backed startups, he has been at active as an operator, consultant and angel investor in markets such as media, telecom, healthcare, Internet services and SaaS software. He has spoken as a keynote/panelist at global conferences hosted by organizations including PRSA, Conference Board of Canada, Business Marketing Association and IABC. He holds an MBA from Queen’s University.

Professional Experience
SaaS Software, Information Services, Market/Product Research, Corporate Strategy, Channels/Alliances, Product Management, Brand Strategy/Architecture

Speaking Experience
US, Canada, Europe, Asia

European Community (United Kingdom) + Canadian Citizen (Received in 2000)

Industry Expertise (4)

Management Consulting Advertising/Marketing Computer Software Media - Online

Areas of Expertise (10)

Expertise Marketing Innovation Business Model Innovation Marketing Thought Leadership Technology Software as A Service (Saas) Online Media Angel Investing Strategic Planning

Accomplishments (5)

2012 Industry Award Recipient - Software Information Industry Association (Award of Excellence) (professional)


Winner of the Model of Excellence award by the InfoCommerce Group and the Software & Information Industry Association (SIIA). InfoCommerce Group regularly scans the information services landscape to identify products that are pioneering or perfecting new business models, exhibit best practices or offer technological innovation. Those that are re-setting the standards for data excellence are named each year as Models of Excellence, based on content, innovation, utility, functionality, revenue.

Workshop Leader - Hacking Health (professional)


MaRS Healthcare Hackathon Workshop Leader http://www.hackinghealth.ca/
Hacking Health is a national organization dedicated to fostering collaboration between health and IT experts. Over 100 doctors and healthcare practitioners (VIP/administrators) as well as over 220 hackers gathered to develop solutions and show off their prototypes.
With a focus on frontline clinicians who have identified opportunities for technology to improve the way we practice and deliver healthcare, Ha

Big Brothers of Metropolitan Toronto (personal)

Volunteer Big Brother

Junior Achievement - Economics of Staying in School (personal)

Program Instructor

National Ballet School (personal)

Fundraising Program Committee

Education (4)

Queen's University: Masters, Business Administration, Business 1998

Massachusetts Institute of Technology (MIT): Certificate (In Progress), Strategy & Innovation

Ryerson University: Telecommunications Management

University of Toronto: Psychology

Affiliations (4)

  • International Association of Business Communicators (IABC)
  • Canadian Public Relations Society (CPRS)
  • Yale Club of New York
  • Delta Kappa Epsilon (University of Toronto)

Testimonials (1)

Jo Ann Dizy, Executive Director | AceTech Ontario

"Peter’s presentation on thought leadership was engaging and thought-provoking. He challenged all of us to re-evaluate our role as CEOs within our companies and to strongly consider the impact that this type of marketing can have on our businesses.”

Event Appearances (10)

CIO Innovation Workshop

Conference Board of Canada: CIO Council  Toronto


Innovation in Publishing Panel

Digital Book World 2013  New York, NY


Moving Ideas to Income in a Not So Flat World

Siftung Charite Conference (Sponsored by the Kauffman Foundation)  Berlin, Germany


Blue Ocean Strategy: Case Study Presentation

Blue Ocean Strategy Institute National Conference (Case Study & Panelist Discussion)  Toronto, Canada


From Thought Leader to Market Leader: Rising Above the Market Noise

Acetech CEO Quarterly Dinner (Keynote)  Toronto


Marketing for Researchers

Sick Children's Hospital Managers Workshop  Toronto, Canada


Business Plan Workshop

Hacking Health Conference 2012  Toronto


Introduction to Marketing & Strategy

MaRS Entrepreneurship 101 Series (Sponsored by CIBC)  Toronto, Canada


Investor Pitch Preparation - Workshop

Jolt Accelerator   Toronto


Essentials of a Killer Investor Pitch

AccelerateTO C100 Event  Toronto


Sample Talks (4)

More Results...Less Drama: What Big Companies Can Learn from Startups

What can established companies learn from smaller, innovative firms about making innovation happen - faster, cheaper, better? In this workshop we look at how small startups take an idea, develop it, and ultimately create viable products and services that drive growth. The workshop provides examples of how startups use emerging systems such as lean startup, blue ocean strategy and customer value management and also includes case studies.

Marketing that Matters for Technology Entrepreneurs

Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate your product and connect with a market that cares. This session will first focus on the unique marketing challenges faced by early stage technology companies. It will also provide attendees with proven and practical principles for visioning new products, breaking into a market and building a sustainable business venture.

Moving from Ideas to Income: Proven Ways to Rewire your Company for Success

In business today, ideas have become cheaper than ever. In fact, your big idea amidst a crowded market of competitors is worth nothing. That is, until you figure out how to competitively differentiate your product and connect with a market that cares. This session will explore how companies, both large and small can develop more powerful ways to innovate faster, cheaper and better. This session provides you with proven and practical principles for visioning and introducing new products.

Building Investor Presentations that Get Results

In this session we will cover many of the essentials of building and delivering an effective presentation that quickly builds credibility, keeps your audience engaged and creates the right dialogue with investors. Attendees will be guided through a simple yet effective system for creating an investor pitch that gets results. You will learn from actual examples of company presentations that have generated investments with angel and VC investors.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


1000 to 8000