Multi-lingual Public Relations professional with +20 years experience in reputation management, crisis communications, and social media communications.
Philippe acts as an Online Communications and Public Relations trainer & speaker, helping and advising in-house business communications professionals and team members of PR agencies. He is often invited to teach communications courses as a guest lecturer at universities and PR schools (La Sorbonne, Free University of Brussels (VUB), the Belgian Military Academy, the International University of Casablanca and others).
In 2018 Philippe moved to Casablanca, Morocco where he founded Reputation & Co, a network of senior public relations consultants. Previous to this function Philippe was Chief Social Media Officer at Van Marcke Group of Companies (Belgium) between 2009 and 2015 where he was responsible for the company’s global internal and external Social Media strategy and mission.
Between 2005/09, being part of the New Media Lead Europe global team at IBM, he proposed, implemented and managed various new media projects, such as podcasting, blogging, the use of wikis, RSS & videocasting.
He was the European coordinator, managing a virtual team of 7 people who were active in different countries across Europe. He led an internal social media education course for IBM communications employees and created an RSS monitoring dashboard for IBM Media Relations professionals. He supported the launch of the "Diversity in Business" blog.
As a PR Manager from 1999 to 2008, he created and executed the external communications PR plan for all business units of IBM (Hardware, Software, Services) and IBM Corporate. He was also part of the crisis management team of IBM BeLux during his 9-year career at the company.
Earlier in his career, as a Public Relations Consultant at Porter Novelli International Brussels, Belgium, he was responsible for managing several national and European accounts in different industries. He specialized in online public relations, media relations and crisis communications.
Philippe is one of the workgroup coordinators of the European Association of Communication Directors (EACD). Since 2018 Philippe is Member of the Board of the International Public Relations Association (www.ipra.org).
Industry Expertise (9)
Areas of Expertise (8)
INIREP: Public Relations, Public Relations 1990
Royal Atheneum Halle: Modern Languages & History, Modern Languages & History 1988
Reputation Institute: Reputation Management, Reputation Management 2014
- Corporate Communications Community (3C)
- European Association of Communication Directors
- International Association of Online Communicators
- International Public Relations Association
Charlie Nordblom, Strategic Communications | Volvo Group
Phil has wide experience in communications and a real pedigree in public relations. He has actually worked inside global companies and international businesses. And he has that rare “helicopter” perspective. As a consultant and business advisor, he’s credible with a ton of integrity.
Andrew Hoppe, Central Web Team | World Health Organisation
"Having attended a number of conferences and workshops, I particularly valued the fact that Philippe is actually very passionate about the topic of corporate blogging. So rather than presenting a checklist of pros and cons, Philippe showed what great opportunities exist, and how to circumnavigate potential challenges in implementing them. In short - Philippe's workshop was ideal for those who actually want to leverage the new communications channels for the benefit of their organizations."
Beatrice Delfin-Diaz, Communications Officer | Siemens AG
Philippe's presentation was very professional, well oriented to the audience (Business Managers), given the added value of using social media. Philippe covered the possible results that it could bring in terms of impacting the image and increasing the awareness of our business/activities in Industry, Healthcare, and Energy sectors.
Sam Versluys, Digital Manager | Ingenico ePayments
Philippe is usually way ahead of his time in his business. He talked about online PR and transparency when those were still scary concepts for most of his peers. He introduced online monitoring long before it became an industry and started using the social web to complement press releases when everyone else was still in newspaper mode.
Event Appearances (14)
The Future of Public Relations
World Public Relations Forum Oslo, Norway
Social Media Communications & the New PR
World Communications Forum Davos, Switzerland
Communication in the evolving media landscape: Adapt or Resist?
European Council Brussels, Belgium
Public Relations, AI & Automation
International PR Association Summit Sofia, Bulgaria
La Sorbonne Paris, France
Using Social Media in the Intelligence Community
Prague Security Studies Institute Summit Prague
Social Media Communications & Military Operations
Royal Military Academy MBA Course Brussels
Social Media and ROI
Web Effectiveness Conference Paris
Impact of Social Media on PR
New Media and Public Relations Conference - Melcrum Amsterdam
Internal Communications & Social Media
The Social Media Forum for Internal Communicators London
Social Media for Internal Communications
Intralife 2010 Norway
How to create Social Media KPI's
European Communication Summit Brussels
The African Public Relations Summit Casablanca, Morocco
Future PRoof Communications
Marketing Kingdom Marrakech, Morocco
- Workshop Leader
- Corporate Training