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Philippe Borremans - Online PR Training. Casablanca, Grand Casablanca, MA

Philippe Borremans Philippe Borremans

Public Relations Consultant & Certified Trainer | Online PR Training

Casablanca, Grand Casablanca, MOROCCO

Experienced multi-lingual Public Relations professional with more than 20 years experience.





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Don't know how to use social media in a crisis? Here is why you should




Multi-lingual Public Relations professional with +20 years experience in reputation management, crisis communications, and social media communications.

Philippe acts as an Online Communications and Public Relations trainer & speaker, helping and advising in-house business communications professionals and team members of PR agencies. He is often invited to teach communications courses as a guest lecturer at universities and PR schools (La Sorbonne, Free University of Brussels (VUB), the Belgian Military Academy, the International University of Casablanca and others).


In 2018 Philippe moved to Casablanca, Morocco where he founded Reputation & Co, a network of senior public relations consultants. Previous to this function Philippe was Chief Social Media Officer at Van Marcke Group of Companies (Belgium) between 2009 and 2015 where he was responsible for the company’s global internal and external Social Media strategy and mission.

Between 2005/09, being part of the New Media Lead Europe global team at IBM, he proposed, implemented and managed various new media projects, such as podcasting, blogging, the use of wikis, RSS & videocasting.

He was the European coordinator, managing a virtual team of 7 people who were active in different countries across Europe. He led an internal social media education course for IBM communications employees and created an RSS monitoring dashboard for IBM Media Relations professionals. He supported the launch of the "Diversity in Business" blog.

As a PR Manager from 1999 to 2008, he created and executed the external communications PR plan for all business units of IBM (Hardware, Software, Services) and IBM Corporate. He was also part of the crisis management team of IBM BeLux during his 9-year career at the company.

Earlier in his career, as a Public Relations Consultant at Porter Novelli International Brussels, Belgium, he was responsible for managing several national and European accounts in different industries. He specialized in online public relations, media relations and crisis communications.

Philippe is one of the workgroup coordinators of the European Association of Communication Directors (EACD). Since 2018 Philippe is Member of the Board of the International Public Relations Association (

Industry Expertise (9)

Government Relations Corporate Leadership Public Relations and Communications Social Media Internet Professional Training and Coaching Training and Development International Trade and Development Corporate Training

Areas of Expertise (8)

Risk Communications Business Communications Reputation Management Change Management Internal Communications Public Relations Crisis Communications Social Media Communications

Education (3)

INIREP: Public Relations, Public Relations 1990

Royal Atheneum Halle: Modern Languages & History, Modern Languages & History 1988

Reputation Institute: Reputation Management, Reputation Management 2014

Affiliations (4)

  • Corporate Communications Community (3C)
  • European Association of Communication Directors
  • International Association of Online Communicators
  • International Public Relations Association

Languages (4)

  • English
  • French
  • Dutch
  • Spanish

Testimonials (4)

Charlie Nordblom, Strategic Communications | Volvo Group

Phil has wide experience in communications and a real pedigree in public relations. He has actually worked inside global companies and international businesses. And he has that rare “helicopter” perspective. As a consultant and business advisor, he’s credible with a ton of integrity.

Andrew Hoppe, Central Web Team | World Health Organisation

"Having attended a number of conferences and workshops, I particularly valued the fact that Philippe is actually very passionate about the topic of corporate blogging. So rather than presenting a checklist of pros and cons, Philippe showed what great opportunities exist, and how to circumnavigate potential challenges in implementing them. In short - Philippe's workshop was ideal for those who actually want to leverage the new communications channels for the benefit of their organizations."

Beatrice Delfin-Diaz, Communications Officer | Siemens AG

Philippe's presentation was very professional, well oriented to the audience (Business Managers), given the added value of using social media. Philippe covered the possible results that it could bring in terms of impacting the image and increasing the awareness of our business/activities in Industry, Healthcare, and Energy sectors.

Sam Versluys, Digital Manager | ‎Ingenico ePayments

Philippe is usually way ahead of his time in his business. He talked about online PR and transparency when those were still scary concepts for most of his peers. He introduced online monitoring long before it became an industry and started using the social web to complement press releases when everyone else was still in newspaper mode.

Event Appearances (14)

The Future of Public Relations

World Public Relations Forum  Oslo, Norway

Social Media Communications & the New PR

World Communications Forum  Davos, Switzerland

Communication in the evolving media landscape: Adapt or Resist?

European Council  Brussels, Belgium

Public Relations, AI & Automation

International PR Association Summit  Sofia, Bulgaria

Online Communications

La Sorbonne  Paris, France

Using Social Media in the Intelligence Community

Prague Security Studies Institute Summit  Prague

Social Media Communications & Military Operations

Royal Military Academy MBA Course  Brussels

Social Media and ROI

Web Effectiveness Conference  Paris

Impact of Social Media on PR

New Media and Public Relations Conference - Melcrum  Amsterdam

Internal Communications & Social Media

The Social Media Forum for Internal Communicators  London

Social Media for Internal Communications

Intralife 2010  Norway

How to create Social Media KPI's

European Communication Summit  Brussels


Conference Moderator

The African Public Relations Summit  Casablanca, Morocco

Future PRoof Communications

Marketing Kingdom  Marrakech, Morocco



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


1000 to 4000 *Will consider certain engagements for no fee