Pieter Joost (PJ) Verhoef is a technology and marketing strategist, with broad experience in online & offline marketing technology. He has become specialist and spokesperson for the growing field of Location Based Marketing in Europe.
He has built several start-ups and founded 2 companies in marketing technology. Over the years, he has helped many publicly held companies such as Microsoft, Yamaha, Shell, KPN and ABN Amro deliver excellent marketing programs both in B2B as well as B2C settings.
Specialties: Location Based Marketing, Social Media Marketing, Mobile Marketing, Location Based Services, Omnichannel Retail Marketing, Partner Channel Development, CRM, Search Marketing, Software Licensing, Marketing Intelligence, International Business Development (EMEA), Channel Readiness, Events Logistics
Industry Expertise (3)
Areas of Expertise (3)
Founder, CEO (professional)
Founded and built 3 companies in the space of
- Technology Marketing (Asentus Europe)
- CRM & Geomarketing (MarketPoint)
- Management Consulting (Qurus)
Finished toughest marathon in Holland (personal)
Zeeland Marathon takes you over dunes, through forests and eventually... the shifting sands on the beach.
3 Women (personal)
With two daughters and a lovely wife, any other achievement is trivial.
Vrije Universiteit Amsterdam: MA/DRS, C.O.M. 1998
Nyenrode Business Universiteit: BBA, Business Administration 1994
- Location Based Marketing Association
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Marcel Korst, Marketing Manager Partner Programs EMEA | Microsoft
“PJ has an enormous amount of energy and drive to get things done in proper and efficient manner. For us he literally kick started a team around a new business and within weeks became a subject matter expert giving training to in- and external audiences across the EMEA region. I highly recommend PJ and the company he owns.”
Sample Talks (1)
6 Steps to Integrated Location Marketing
Location has been a hot topic in consumer marketing since the rise of GPS smartphones spawned countless social apps that allowed people to express themselves about the place their at.
This talk covers most of the possibilities of new marketing technology and illustrates their potential using real life case studies involving brands, big retailers as well as small restaurants. At the same time, it provides a strategic roadmap for integrated offline/online marketing.
- Workshop Leader
- Corporate Training