Areas of Expertise (17)
Prabhudev Konana is the William H. Seay Centennial Professor of Information Management and a Distinguished Teaching Professor at the McCombs School of Business at The University of Texas at Austin. He is the former chair of the Information, Risk, and Operations Management Department and started the M.S. in Business Analytics program at the McCombs School.
Konana received the prestigious National Science Foundation (NSF) CAREER Award. His research is supported by grants from NSF, IBM, Intel, and Dell. Konana is a member of the Academy of Distinguished Teacher, the highest teaching award from UT Austin. He received The University of Texas Regents’ Outstanding Teaching Award in 2011 and outstanding professor award from graduating classes of Dallas/Fort Worth MBA Students in 2011 and 2012. He is consistently selected to the Faculty Honor Roll from both the MBA and the UG student councils.
His current research interests are in digital strategies, sentiment extraction from virtual communities, and business value of IT. He has published over hundred articles in journals, magazines, and conference proceedings including Sloan Management Review, Management Science, Information Systems Research, and numerous IEEE journals.
Konana is a co-founder of a non-profit organization to support primary education in India. He frequently writes for a leading English daily in India on social and economic issues. He graduated with an MBA and Ph.D. from the University of Arizona in 1991 and 1995, respectively.
University of Arizona: Ph.D., Management Information Systems 1995
Dissertation Title: A Transaction Model for Active and Real-time Databases
University of Arizona, Eller College of Management: MBA., Business Administration (Specialization: Operations Management, Finance) 1991
National Institute of Technology at Karnataka: Bachelor of Technology, Chemical Engineering 1983
Media Appearances (12)
" Net Neutrality: Why US Business School Entrepreneurs Could Be At Risk"
Business Because online
Prabhudev Konana, professor of information, risk and operations management at The University of Texas at Austin McCombs School of Business, is more optimistic. “I don’t believe it will hurt MBAs. In fact, there may be a need for more MBAs for telecom businesses to exploit deregulation” he says.
Inside the McCombs MBA Classroom: The Power of Information Technology
Clear Admit online
Taught by Prabhudev Konana, Professor of Information, Risk, and Operations Management at McCombs, the Strategies for Networked Economy course delves into the ways information technology is reshaping the world.
How Modi’s Party Avoided the Fallout from Demonetization, According to Professor Prabhudev Konana
Knowledge @ Wharton online
“The Congress and other parties ridiculed and tried to exploit demonetization as anti-people and despotic,” says Prabhudev Konana, a business professor at the University of Texas. “But common people thought otherwise. I was shocked that even Nobel Laureate Amartya Sen and some well-known economists criticized demonetization. But an immoral economic growth is not desirable, nor do you want to build a system with the unethical and corrupt dominating. Democracy responded correctly.
McCombs Executive Summit discusses disruptive technologies
The Daily Texan online
Last month, students and officials in the McCombs School of Business discussed this issue at their annual executive summit. The summit, themed “Navigating the Tides of Technological Disruption,” showcased a series of events focusing on how companies can stay afloat in a world of disruptive innovation.
Top Business Majors Name Their Favorite Professors
Poets & Quants online
Professors, such as Prabhudev Konana at the University of Texas’ McCombs School of Business, reinforce key themes throughout their courses. Although Konana’s Introductory Information Technology Management curriculum covers the strategic implementation of hardware and software, Chirag Agrawal notes that his main message was to never take anything for granted and question assumptions and authority – a mindset that grows increasingly important as students grow in their careers.
The difference alumni can make
The Hindu online
India should study the U.S. experience to foster alumni participation and corporate support, and lower the cost of higher education and make it relevant.
Where the mind is without fear
The Hindu online
In 2013, Kartik Sawhney, a brilliant and visually impaired student, was not allowed to take the Joint Entrance Exam for the IITs, as the system expected rigid adherence to outdated test-taking norms. Luckily, he got admission into Stanford University with a scholarship. Some call this brain drain. On the other hand, Prime Minister Narendra Modi, while addressing Indian-origin professionals in Silicon Valley, argued that this is brain gain, as millions of successful Indians in the U.S. bring back knowledge to India. There is truth to this assertion. India should then cherish the dramatic increase in the number of Indian students in the U.S., from 31,743 in 1995 to more than 1,02,000 today.
In a class of their own
The Hindu online
It was on a Saturday, I read a mildly angry email regarding an assignment from a business honours student at the University of Texas at Austin. “I really wish your instructions could be clearer,” he said. “I can’t really see the point sitting in front of a computer for hours trying to figure it out.” I met this student on campus that afternoon. After helping him with the assignment, we engaged in casual talk. I explained my teaching philosophy that my goal is to train students to be critical thinkers and problem solvers and not just to follow instructions. The next day the student wrote, “Yesterday, you taught me a very good life lesson, maybe more valuable than anything else I will learn.”
As Data Proliferate, So Do Data-Related Graduate Programs
The Chronicle of Higher Education online
That strong start is a direct reflection of the “mad dash for talent” among employers trying to extract value from rapidly accumulating troves of data, says Prabhudev Konana, chair of the business school’s department of information, risk, and operations management, which offers the new degree. Students are drawn by the job opportunities and good salaries that big-data degrees can deliver, he says...
Deloitte Announced as Founding Sponsor for New Master of Science in Business Analytics Program at University of Texas
"The program provides a unique opportunity for students to receive graduate-level training in business analytics, which is being implemented in virtually all aspects of the economy," said Prabhudev Konana, MS in Business Analytics Department Chair. "By focusing on individuals with exceptional quantitative and communication skills, the program will combine classroom experiences in statistics, data mining, and programming, with functional applications such as marketing, social media, finance, healthcare, product development operations, and supply chain analytics."...
UT System Honors Five McCombs Faculty Members for Excellence in Teaching
McCombs TODAY online
From mapping the paths of workplace communication to exploring whether online message boards can predict the stock market, research at the McCombs School of Business spans a broad range of interests. This kind of innovative thinking is not confined solely to research endeavors; it also extends to professors’ work in the classroom. On Aug. 24, the University of Texas Board of Regents presented its annual teaching award to five members of the McCombs faculty: Ethan Burris, assistant professor of management; John Daly, professor of management; Prabhudev Konana, professor of information management; Robert Duvic, distinguished senior lecturer in finance; and Gail Gemberling, distinguished senior lecturer in information management.
Online Trading's Fun Factor
CNN Monday online
"Instead of a 10 percent return, they might make an 8 percent return. But that person has gained a lot of other things, knowledge accumulation, control, that probably make up for more than 10 percent," said Prabhudev Konana, an assistant professor in the Graduate School of Business at the University of Texas at Austin who co-wrote Understanding Online Investors: An Analysis of their Investing Behavior and Attitudes. In short, investors might be slightly worse off, but they're happy, maybe learning something, and that's what's important. Konana and the other authors polled more than 800 investors using the Web site of a major online brokerage they agreed not to name. They surveyed the investors to see why they traded and how happy they were.
Listing of top scholarly works by Prabhudev Konana.
Virtual communities are a significant source of information for consumers and businesses. This research examines how users value virtual communities and how virtual communities differ in their value propositions.
This paper examines the antecedents and consequences of Internet use in the procurement process.
The results of this study show that firms tend to choose domestic outsourcing for processes that are high in modularity and offshore outsourcing for processes that are low in modularity. Further, when processes can be detached from a firm's IT infrastructure, firms tend to use offshore outsourcing.
This paper addresses processes through which business value is created through such Internet-enabled value chain activities.The analysis suggests that while most firms are lagging in their supplier-side initiatives relative to the customer-side, supplier-side digitization has a strong positive impact on customer-side digitization, which, in turn, leads to better financial performance.
The findings of this study suggest that perceived trustworthiness of an online broker is a significant antecedent to investors' satisfaction, and that perceived environmental security and perceived operational competence impact the formation of trust. The results have important managerial implications.