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Prabhudev Konana - The University of Texas at Austin, McCombs School of Business. Austin, TX, US

Prabhudev Konana Prabhudev Konana

Associate Dean for Instructional Innovation and Professor of Information Management, Risk, and Operations Management | The University of Texas at Austin, McCombs School of Business


Analyzing the value of social networks, global sourcing, and the business value of IT



Areas of Expertise (17)

Process Improvement

Social Network Analysis

Operations Research

Virtual Communities

Emerging Economies




Online Investing

Technology Adoption

Third-Party Customer Reviews

Online Networks

Real-Time Systems

Data Systems

Electronic Brockerage

Information Systems

Data Communications


Prabhudev Konana is the William H. Seay Centennial Professor of Information Management and a Distinguished Teaching Professor at the McCombs School of Business at The University of Texas at Austin. He is the former chair of the Information, Risk, and Operations Management Department and started the M.S. in Business Analytics program at the McCombs School.

Konana received the prestigious National Science Foundation (NSF) CAREER Award. His research is supported by grants from NSF, IBM, Intel, and Dell. Konana is a member of the Academy of Distinguished Teacher, the highest teaching award from UT Austin. He received The University of Texas Regents’ Outstanding Teaching Award in 2011 and outstanding professor award from graduating classes of Dallas/Fort Worth MBA Students in 2011 and 2012. He is consistently selected to the Faculty Honor Roll from both the MBA and the UG student councils.

His current research interests are in digital strategies, sentiment extraction from virtual communities, and business value of IT. He has published over hundred articles in journals, magazines, and conference proceedings including Sloan Management Review, Management Science, Information Systems Research, and numerous IEEE journals.

Konana is a co-founder of a non-profit organization to support primary education in India. He frequently writes for a leading English daily in India on social and economic issues. He graduated with an MBA and Ph.D. from the University of Arizona in 1991 and 1995, respectively.



Prabhudev Konana Publication Prabhudev Konana Publication



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The Spirit of Austin


Education (3)

University of Arizona: Ph.D., Management Information Systems 1995

Dissertation Title: A Transaction Model for Active and Real-time Databases

University of Arizona, Eller College of Management: MBA., Business Administration (Specialization: Operations Management, Finance) 1991

National Institute of Technology at Karnataka: Bachelor of Technology, Chemical Engineering 1983

Media Appearances (11)

" Net Neutrality: Why US Business School Entrepreneurs Could Be At Risk"

Business Because  online


Prabhudev Konana, professor of information, risk and operations management at The University of Texas at Austin McCombs School of Business, is more optimistic. “I don’t believe it will hurt MBAs. In fact, there may be a need for more MBAs for telecom businesses to exploit deregulation” he says.

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Inside the McCombs MBA Classroom: The Power of Information Technology

Clear Admit  online


Taught by Prabhudev Konana, Professor of Information, Risk, and Operations Management at McCombs, the Strategies for Networked Economy course delves into the ways information technology is reshaping the world.

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How Modi’s Party Avoided the Fallout from Demonetization, According to Professor Prabhudev Konana

Knowledge @ Wharton  online


“The Congress and other parties ridiculed and tried to exploit demonetization as anti-people and despotic,” says Prabhudev Konana, a business professor at the University of Texas. “But common people thought otherwise. I was shocked that even Nobel Laureate Amartya Sen and some well-known economists criticized demonetization. But an immoral economic growth is not desirable, nor do you want to build a system with the unethical and corrupt dominating. Democracy responded correctly.

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McCombs Executive Summit discusses disruptive technologies

The Daily Texan  online


Last month, students and officials in the McCombs School of Business discussed this issue at their annual executive summit. The summit, themed “Navigating the Tides of Technological Disruption,” showcased a series of events focusing on how companies can stay afloat in a world of disruptive innovation.

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Top Business Majors Name Their Favorite Professors

Poets & Quants  online


Professors, such as Prabhudev Konana at the University of Texas’ McCombs School of Business, reinforce key themes throughout their courses. Although Konana’s Introductory Information Technology Management curriculum covers the strategic implementation of hardware and software, Chirag Agrawal notes that his main message was to never take anything for granted and question assumptions and authority – a mindset that grows increasingly important as students grow in their careers.

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The difference alumni can make

The Hindu  online


India should study the U.S. experience to foster alumni participation and corporate support, and lower the cost of higher education and make it relevant.

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Where the mind is without fear

The Hindu  online


In 2013, Kartik Sawhney, a brilliant and visually impaired student, was not allowed to take the Joint Entrance Exam for the IITs, as the system expected rigid adherence to outdated test-taking norms. Luckily, he got admission into Stanford University with a scholarship. Some call this brain drain. On the other hand, Prime Minister Narendra Modi, while addressing Indian-origin professionals in Silicon Valley, argued that this is brain gain, as millions of successful Indians in the U.S. bring back knowledge to India. There is truth to this assertion. India should then cherish the dramatic increase in the number of Indian students in the U.S., from 31,743 in 1995 to more than 1,02,000 today.

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In a class of their own

The Hindu  online


It was on a Saturday, I read a mildly angry email regarding an assignment from a business honours student at the University of Texas at Austin. “I really wish your instructions could be clearer,” he said. “I can’t really see the point sitting in front of a computer for hours trying to figure it out.” I met this student on campus that afternoon. After helping him with the assignment, we engaged in casual talk. I explained my teaching philosophy that my goal is to train students to be critical thinkers and problem solvers and not just to follow instructions. The next day the student wrote, “Yesterday, you taught me a very good life lesson, maybe more valuable than anything else I will learn.”

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As Data Proliferate, So Do Data-Related Graduate Programs

The Chronicle of Higher Education  online


That strong start is a direct reflection of the “mad dash for talent” among employers trying to extract value from rapidly accumulating troves of data, says Prabhudev Konana, chair of the business school’s department of information, risk, and operations management, which offers the new degree. Students are drawn by the job opportunities and good salaries that big-data degrees can deliver, he says...

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Deloitte Announced as Founding Sponsor for New Master of Science in Business Analytics Program at University of Texas

MarketWatch  online


"The program provides a unique opportunity for students to receive graduate-level training in business analytics, which is being implemented in virtually all aspects of the economy," said Prabhudev Konana, MS in Business Analytics Department Chair. "By focusing on individuals with exceptional quantitative and communication skills, the program will combine classroom experiences in statistics, data mining, and programming, with functional applications such as marketing, social media, finance, healthcare, product development operations, and supply chain analytics."...

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Online Trading's Fun Factor

CNN Monday  online


"Instead of a 10 percent return, they might make an 8 percent return. But that person has gained a lot of other things, knowledge accumulation, control, that probably make up for more than 10 percent," said Prabhudev Konana, an assistant professor in the Graduate School of Business at the University of Texas at Austin who co-wrote Understanding Online Investors: An Analysis of their Investing Behavior and Attitudes. In short, investors might be slightly worse off, but they're happy, maybe learning something, and that's what's important. Konana and the other authors polled more than 800 investors using the Web site of a major online brokerage they agreed not to name. They surveyed the investors to see why they traded and how happy they were.

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Articles (11)

Prabhudev Konana Citations Google Scholar

Listing of top scholarly works by Prabhudev Konana.

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Cosearch Attention and Stock Return Predictability in Supply Chains Information Systems Research


The ability to make predictions based on online searches in various contexts is gaining substantial interest in both research and practice. This study investigates a novel application of correlated online searches in predicting stock performance across supply chain partners. I

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Network Analysis of Search Dynamics: The Case of Stock Habitats Management Science


We analyze the underlying behavior of distinct subnetworks formed by correlated user searches for multiple items in the stock market and use such information for return prediction.

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Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards. Information Systems Research


Virtual communities continue to play a greater role in social, political, and economic interactions. However, how users value information from these communities and how that affects their behavior and future expectations is not fully understood. Stock message boards provide an excellent setting to analyze these issues given the large user base and market uncertainty.

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Identifying Consumer Consideration Set at Purchase Time from Aggregate Purchase Data in Online Retailing Decision Support Systems


Online retailers provide a substantial amount of product information to their customers. The information includes not only product features and customer reviews, but also information on alternative products that may better fit a consumer's needs. The systematic provision of information on alternative products could have a significant impact on consumers' purchase decision process at online retailers. In this study, we analyze one aspect of the impact — the degree to which consumers consider multiple products at the purchase time.

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Competitive Environment and the Impact of IT on Vertical Integration. Information Systems Research


The information systems (IS) literature suggests that by lowering coordination costs, information technology (IT) will lead to an overall shift towards more use of markets. Empirical work in this area provides evidence that IT is associated with a decrease in vertical integration (VI). Economy-wide data, however, suggests that over the last 25 years the average level of VI has, in fact, increased. This paper studies this empirical anomaly by explicating the moderating impact of two measures of competitive environment, demand uncertainty, and industry concentration, on the relationship between IT and VI.

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Antecedents and consequences of internet use in procurement: an empirical investigation of US manufacturing firms Information Systems Research


This paper examines the antecedents and consequences of Internet use in the procurement process.

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Competition among virtual communities and user valuation: the case of investing-related communities Information Systems Research


Virtual communities are a significant source of information for consumers and businesses. This research examines how users value virtual communities and how virtual communities differ in their value propositions.

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The choice of sourcing mechanisms for business processes Information Systems Research


The results of this study show that firms tend to choose domestic outsourcing for processes that are high in modularity and offshore outsourcing for processes that are low in modularity. Further, when processes can be detached from a firm's IT infrastructure, firms tend to use offshore outsourcing.

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An empirical investigation of net-enabled business value MIS Quarterly


This paper addresses processes through which business value is created through such Internet-enabled value chain activities.The analysis suggests that while most firms are lagging in their supplier-side initiatives relative to the customer-side, supplier-side digitization has a strong positive impact on customer-side digitization, which, in turn, leads to better financial performance.

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Customer satisfaction in virtual environments: a study of online investing Management Science


The findings of this study suggest that perceived trustworthiness of an online broker is a significant antecedent to investors' satisfaction, and that perceived environmental security and perceived operational competence impact the formation of trust. The results have important managerial implications.

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