Priya Narasimhan
Professor of Electrical & Computer Engineering Carnegie Mellon University
Biography
I enjoy doing research in the areas of distributed computing, edge computing, mobile systems, and embedded systems. I really enjoy working on applications that lead to sports technologies. I am the Director of Carnegie Mellon’s AthleTech Lab, which is focused on using sensors, systems, machine-learning, and rigorous field testing to develop technologies to improve the training, performance, and recovery of athletes. I have previously led the Intel Science and Technology Center in Embedded Computing as well as the CyLab Mobility Research Center. I have also served as the Director of the Intel Research Lab in Pittsburgh. Along with my students, I have 100+ research publications in various areas of computer software and hardware systems.
In 2009, out of my love for sports technology, I founded YinzCam, a Pittsburgh-based company that works with professional sports teams in the NFL, NBA, NHL, MLS, LaLiga, English Premier League, and more, to provide unique digital experiences at global scale.
Areas of Expertise
Media Appearances
Woman of Steel: Priya Narasimhan, CEO and founder of YinzCam, has designs on doing, well, everything
Business Times
2020-08-09
Priya Narasimhan reflected on the latest step in her remarkable journey. YinzCam, the mobile app company of which she is CEO and founder, had just signed the Vodacom Blue Bulls, a rugby team in South Africa. It is YinzCam’s first client on the continent where she grew up. “This one was personal to me,” she said.
Both Narasimhan and YinzCam are global enterprises. She was born in India, raised in Zambia and moved to the United States in 1998 to get her Ph.D. at UC Santa Barbara. Eleven years later, she founded YinzCam, and with the Blue Bulls on board the company now has clients on four continents and close to 200 clients overall. Among them are the NFL (24 team apps and status as the league’s official in-stadium handheld technology provider), the NBA (21 team apps and the league’s official team mobile and arena app developer) and La Liga (as the official app developer).
Education
University of California, Santa Barbara
Ph.D.
Electrical and Computer Engineering
1999
University of California, Santa Barbara
M.S.
Electrical and Computer Engineering
1995
Patents
Systems and methods for providing interactive video services
10187609
2019-01-22
An apparatus includes a plurality of content sources providing content relevant to an event at a venue, one or more wireless access points positioned at the venue, a plurality of servers distributing the content signals to the wireless access points, and a plurality of wireless communication devices, each using a browser to retrieve the content through one of the wireless access points. A method performed by the apparatus is also provided.
Articles
AI and the Human Side of Sports
Columbia EngineeringBernadette Young
2025-10-13
Leaders in sports, technology, and research converged at Morningside campus Sept. 12 for the Columbia-Dream Sports AI Innovation Symposium, where the conversation went beyond algorithms and data. The event spotlighted how artificial intelligence (AI) is transforming the sports industry while celebrating the athletes, coaches, and communities that bring the game to life.
During the opening keynote presentation, Carnegie Mellon’s Priya Narasimhan shared that she didn’t set out to build a global sports technology company. But one night in 2008 at a Pittsburgh Penguins game, watching from the nosebleed section, she realized how much of the action she was missing—angles, stats, insights that could make the experience richer. That moment led to a research project with her computer science students and ultimately to the launch of her startup YinzCam.
When Timeouts Fail: Revisiting Fault Detection under Resource Stress in Edge Computing
UCC '25: Proceedings of the 18th IEEE/ACM International Conference on Utility and Cloud Computing (December 2025)Maryam Pourreza, Priya Narasimhan
2025-12-31
Timeout-based failure detection is widely used in distributed systems, yet its behavior under the tight resource budgets and latencysensitive workloads of edge environments is poorly understood. Unlike datacenters, where static timeout defaults often suffice, edge deployments risk spurious failovers during transient slowdowns or dangerously delayed detection under genuine faults. We present the first systematic empirical study of static timeouts under controlled resource stress on heterogeneous edge platforms.
Priya Narasimhan
Google ScholarPriya Narasimhan's full publication history via Google Scholar.


