Aner Sela
Professor | University of Florida
Gainesville, FL, UNITED STATES
Aner Sela is an expert on how people make choices and form preferences.
Biography
Aner Sela is an expert on how people make choices and form preferences. His work highlights how everyday decisions are shaped by people's momentary experiences and intuitions, the technologies they use, and seemingly unimportant features of the decision context.
Areas of Expertise (10)
Value Perception
Technology and Consumer Choice
Choice Difficulty
Inferences and Attributions
Decision Making
Consumer Choice and Decision Making
Consumer Choice
Metacognition
Multi-attribute Choice
Financial Decisions
Media Appearances (3)
I’m an Expert: How To Know If an Item Is Worth Your Cash
Yahoo! Finance
2024-01-02
Conventional wisdom and so-called ‘never buy’ lists will tell you that there are certain things that are rarely worth spending your money on. Such items typically run the gamut from cheap, low-quality items like single-use plastics or dollar store kitchen gadgets, to spendy status purchases like designer handbags or trendy exercise equipment.
Smartphones Are Changing How We Shop—And What We Shop For
American Marketing Association online
2023-09-06
One of the most dramatic shifts in retail recently has been consumers’ increased use of smartphones for making purchases and choices. As smartphones are now an integral part of online shopping for many consumers, it is important to understand how smartphone usage might reshape consumers’ purchasing journey.
How smartphones influence purchasing behavior, human interaction
Denver 7 tv
2022-04-19
Emerging research suggests the addiction to our smartphones is perpetuated, in part, by the idea that people view them as an extension of themselves. “Phones have transformed our lives,” said Aner Sela, an associate professor of marketing at the University of Florida. “They’re very personal, but at the same time they have a darker side that we should be aware of.”
Articles (1)
Product Lineups: The More You Search, The Less You Find
Journal of Consumer ResearchSang Kyu Park and Aner Sela
2020-01-09
Consumers often try to visually identify a previously encountered product among a sequence of similar items, guided only by their memory and a few general search terms. What determines their success at correctly identifying the target product in such “product lineups”? The current research finds that the longer consumers search sequentially, the more conservative and—ironically—inaccurate judges they become.
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