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Liangfei Qiu - University of Florida. Gainesville, FL, US

Liangfei Qiu

Professor | University of Florida

Gainesville, FL, UNITED STATES

Liangfei Qiu is an expert in social technology, including social media and social networks, as well as artificial intelligence.


Liangfei Qiu is a professor in the Warrington College of Business and is an expert in social technology, including social media and social networks, as well as artificial intelligence and financial technology (FinTech).

Areas of Expertise (5)

Artificial Intelligence

Gig Economy

Prediction Markets

Healthcare Analytics

Telecommunications Networks

Media Appearances (2)

The impact of real-time feedback in employee reviews

EurekAlert!  online


The study, "Are Traditional Performance Reviews Outdated? An Empirical Analysis on Continuous, Real-time Feedback in the Workplace," was conducted by Michael Rivera and Subodha Kumar from Temple University and Liangfei Qiu from the University of Florida. The authors found that the relationship source (peer, subordinate or supervisor) impacts real-time feedback, which tends to be more critical when it comes from supervisors.

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Why Negotiators Should Be on Social Networks

INSEAD Knowledge  


Social ties encourage “best behaviour” in negotiations. If there is a high likelihood you will encounter someone another time in the future, you will naturally be less inclined to deceive them. But since no human is perfect, “bad behaviour” may still happen, even if by mistake. Are people more forgiving when the culprit is a network friend? Ravi Bapna (University of Minnesota), Liangfei Qiu (University of Florida) and Sarah Rice (Texas A&M University) examined this question in their paper “Repeated Interactions vs. Social Ties: Quantifying the Economic Value of Trust, Forgiveness, and Reputation Using a Field Experiment”.

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Articles (5)

How learning effects influence knowledge contribution in online Q&A community? A social cognitive perspective

Decision Support Systems

Chencheng Shi, et al.


Informative contributions are critical for the healthy development of online Q&A communities, which have gained increasing popularity in solving personalized open-ended problems. However, little is known about whether past contribution behaviors and corresponding community feedbacks received affect the characteristics of subsequent contributions. Drawing upon the social cognitive theory, we examine the learning effects on users' knowledge contribution behaviors.

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On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Information Systems Research

Young Kwark, et al.


We study the spillover effects of the online reviews of other covisited products on the purchases of a focal product using clickstream data from a large retailer. The proposed spillover effects are moderated by (a) whether the related (covisited) products are complementary or substitutive, (b) the choice of media channel (mobile or personal computer (PC)) used, (c) whether the related products are from the same or a different brand, (d) consumer experience, and (e) the variance of the review ratings.

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Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand

Production and Operations Management

Ying Ding, et al.


The operations management literature has recently begun to analyze how novel data sources help practitioners better understand product demand. We extend this stream of research by analyzing how air quality, a prominent environmental factor that has received little attention in prior studies, can impact product demand. Specifically, we examine how air quality affects the demand for different product color options, and find a greater demand for blue-color product option on air-polluted days (vs. clear days).

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Multidimensional Observational Learning in Social Networks: Theory and Experimental Evidence

Information Systems Research

Liangfei Qiu, et al.


The prevalence of consumers sharing their purchases on social media platforms (e.g., Instagram and Pinterest) and the use of this information by potential future consumers have substantial implications for online retailing. In this study, we examine how product characteristics and the type of information provider jointly impact purchase decisions in a social network setting. We first propose an analytical observational learning framework integrating the impact of product differentiation and social ties.

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Informational Efficiency of Cryptocurrency Markets


Liangfei Qiu, et al.


We study the price discovery process of cryptocurrencies that trade in unregulated and fragmented markets and have a non-traditional business model. ICOs exhibit significant inefficiencies with VRs (Variance Ratios) less than 0.7 for up to 5-years from the issue date. IEOs with a similar business model as ICOs but underwritten by exchanges are consistently more efficient than ICOs over 200 days, while IPOs are efficient within 30 days of issue.

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Liangfei Qiu: UF Teaching with Technology