Liangfei Qiu

Professor University of Florida

  • Gainesville FL

Liangfei Qiu is an expert in social technology, including social media and social networks, as well as artificial intelligence.

Contact

University of Florida

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Biography

Liangfei Qiu is a professor in the Warrington College of Business and is an expert in social technology, including social media and social networks, as well as artificial intelligence and financial technology (FinTech).

Areas of Expertise

Artificial Intelligence
Gig Economy
Prediction Markets
Healthcare Analytics
Telecommunications Networks

Media Appearances

Cryptocurrency’s surprising transparency advantage

GMU Costello College of Business  online

2024-01-02

As perhaps befits a product of the post-2008 economy, the cryptocurrency space has never known normalcy. In a mere 13 years, crypto went from an untried software innovation of mysterious origin to being touted as the future of investing by major movie stars in Super Bowl commercials. Soon thereafter, of course, came the “crypto winter” of 2022, which began well before, but was surely deepened by, the downfall of FTX and disgraced wunderkind Sam Bankman-Fried.

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The impact of real-time feedback in employee reviews

EurekAlert!  online

2021-05-20

The study, "Are Traditional Performance Reviews Outdated? An Empirical Analysis on Continuous, Real-time Feedback in the Workplace," was conducted by Michael Rivera and Subodha Kumar from Temple University and Liangfei Qiu from the University of Florida. The authors found that the relationship source (peer, subordinate or supervisor) impacts real-time feedback, which tends to be more critical when it comes from supervisors.

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Why Negotiators Should Be on Social Networks

INSEAD Knowledge  

2019-07-16

Social ties encourage “best behaviour” in negotiations. If there is a high likelihood you will encounter someone another time in the future, you will naturally be less inclined to deceive them. But since no human is perfect, “bad behaviour” may still happen, even if by mistake. Are people more forgiving when the culprit is a network friend?

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Social

Articles

How learning effects influence knowledge contribution in online Q&A community? A social cognitive perspective

Decision Support Systems

Chencheng Shi, et al.

2021-08-19

Informative contributions are critical for the healthy development of online Q&A communities, which have gained increasing popularity in solving personalized open-ended problems. However, little is known about whether past contribution behaviors and corresponding community feedbacks received affect the characteristics of subsequent contributions. Drawing upon the social cognitive theory, we examine the learning effects on users' knowledge contribution behaviors.

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On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data

Information Systems Research

Young Kwark, et al.

2021-05-14

We study the spillover effects of the online reviews of other covisited products on the purchases of a focal product using clickstream data from a large retailer. The proposed spillover effects are moderated by (a) whether the related (covisited) products are complementary or substitutive, (b) the choice of media channel (mobile or personal computer (PC)) used, (c) whether the related products are from the same or a different brand, (d) consumer experience, and (e) the variance of the review ratings.

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Environmental Factors in Operations Management: The Impact of Air Quality on Product Demand

Production and Operations Management

Ying Ding, et al.

2021-03-26

The operations management literature has recently begun to analyze how novel data sources help practitioners better understand product demand. We extend this stream of research by analyzing how air quality, a prominent environmental factor that has received little attention in prior studies, can impact product demand. Specifically, we examine how air quality affects the demand for different product color options, and find a greater demand for blue-color product option on air-polluted days (vs. clear days).

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Media

Spotlight

2 min

Gig worker protection law boosted overall earnings but dropped hourly pay

A 2020 California law designed to protect gig workers by classifying them as regular employees, rather than contractors, ended up increasing their earnings by about 8%. However, their hourly pay dropped by 1.6% as companies offset the higher costs of benefits. Workers’ increased earnings came from working longer hours in order to qualify for and reap benefits like employer tax sharing. These findings come from a study led by Liangfei Qiu, Ph.D., a professor in the University of Florida’s Warrington College of Business, which examined nearly 400,000 monthly work records from about 41,000 freelancers on Upwork, one of the world’s largest online labor platforms. That trove of data let the researchers ask what actually happened when the law, known as AB5, took effect. Qiu’s is the first study to reveal how AB5 affected workers’ income and comes as other states consider passing similar laws. Liangfei Qiu is an expert in social technology, including social media and social networks, as well as artificial intelligence. View his profile here “It highlights some unintended consequences,” Qiu said. “If the labor market competition is similar to what we observe in California, then you might get lower hourly rates for gig economy workers and longer working hours.” “But it’s nuanced. In surveys, gig workers said they were willing to work longer hours because they had better benefits. The outcome depends on how involved someone is in the gig economy,” Qiu added. AB5 was designed to correct what labor advocates saw as widespread misclassification of a company’s essential employees as independent contractors, who don’t typically earn any benefits. This classification gives companies a cheaper workforce, and provides maximum flexibility for workers, but doesn’t allow workers to earn any sick leave, vacation or health insurance. Self-employed contractors must also pay the full share of Social Security and Medicare taxes, which works out to about 15% of gross income. Gig economy companies fought back against the AB5 regulations. A company-sponsored ballot referendum, Prop 22, exempted well-known giants like Uber, Lyft and DoorDash from the law later in 2020. And the California legislature provided further carve outs for professions like doctors, lawyers and photographers. The law still applies to contractors used by delivery companies like FedEx, UPS or Amazon, home-service companies like Angi or Rover as well as online freelance platforms like TaskRabbit. The study is forthcoming in the journal Information Systems Research. Qiu collaborated on the analysis with researchers at Baylor University, Santa Clara University and Stony Brook University. Looking to know more about the 'gig economy' and how it impacts the workforce? Connect with Liangfei Qiu today and click is icon now to arrange a time to talk.

Liangfei Qiu