Lynn Brenner's research investigates how consumers and managers make predictions, inferences and decisions. He teaches courses in consumer behavior, quantitative methods and statistical modeling and managerial decision making.
Areas of Expertise (7)
Consumer and Managerial Decision Making
Statistics and Research Methods
Consumer Statistical Reasoning
Judgment Under Uncertainty
Media Appearances (1)
The Irrationality of Irrationality: The Paradox of Popular Psychology
Scientific American online
In 1996, Lyle Brenner, Derek Koehler and Amos Tversky conducted a study involving students from San Jose State University and Stanford University. The researchers were interested in how people jump to conclusions based on limited information. Previous work by Tversky, Daniel Kahneman and other psychologists found that people are “radically insensitive to both the quantity and quality of information that gives rise to impressions and intuitions,” so the researchers knew, of course, that we humans don’t do a particularly good job of weighing the pros and cons. But to what degree? Just how bad are we at assessing all the facts?