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Lyle Brenner - University of Florida. Gainesville, FL, US

Lyle Brenner Lyle Brenner

Associate Professor | University of Florida

Gainesville, FL, UNITED STATES

Lyle Brenner's research investigates how consumers and managers make predictions, inferences and decisions.

Biography

Lynn Brenner's research investigates how consumers and managers make predictions, inferences and decisions. He teaches courses in consumer behavior, quantitative methods and statistical modeling and managerial decision making.

Industry Expertise (3)

Consumer Services

Consumer Goods

Business Services

Areas of Expertise (7)

Consumer and Managerial Decision Making

Statistics and Research Methods

Consumer Statistical Reasoning

Judgment Under Uncertainty

Mathematical Psychology

Measurement Theory

Business

Media Appearances (1)

The Irrationality of Irrationality: The Paradox of Popular Psychology

Scientific American  online

2012-04-27

In 1996, Lyle Brenner, Derek Koehler and Amos Tversky conducted a study involving students from San Jose State University and Stanford University. The researchers were interested in how people jump to conclusions based on limited information. Previous work by Tversky, Daniel Kahneman and other psychologists found that people are “radically insensitive to both the quantity and quality of information that gives rise to impressions and intuitions,” so the researchers knew, of course, that we humans don’t do a particularly good job of weighing the pros and cons. But to what degree? Just how bad are we at assessing all the facts?

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Languages (1)

  • English