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Puneet Parasher - International Data Corporation (IDC). Toronto, ON, CA

Puneet Parasher Puneet Parasher

Consulting Director | International Data Corporation (IDC)

Toronto, ON, CANADA

Consulting Director with over 15 years experience delivering research and insights to support marketing & business strategy development.


As Consulting Director for IDC Canada's Custom Solutions practice, Puneet works with clients to understand their requirements and positions IDC solutions to help them achieve their business objectives. In his role, Puneet partners with analysts, sales, and IDC’s centres of excellence to yield the highest value for clients.

Puneet is passionate about research and content. He brings over 15 years of experience in helping clients and organizations take advantage of content and knowledge for their strategic and business development goals. He has worked as an analyst and led analyst teams across a wide range of technology-related topics.

Prior to his role at IDC, Puneet was involved in developing an insights engine at Kaitongo for lawyers to advance their business development efforts. Previously, at Modern Campus and Genpact, he was responsible for strategizing and delivering content pieces to promote brand awareness and consideration. He has also helped consulting firms like KPMG and Protiviti set up their global research capabilities.

Puneet holds an MBA degree from the ICFAI Business School in Mumbai, India.





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Areas of Expertise (7)

Market Research

Content Management

Business Strategy

Business Analysis

Competitive Analysis

Content Marketing

Product Marketing

Associated IDC Services (1)

  • IDC Canada Custom Solutions


Education (2)

ICFAI Business School: Masters of Business Administration, Finance & Marketing 2005

Delhi College Of Arts and Commerce: Bachelor of Commerce, Commerce, Economics, Business Studies 2000