hero image
Pushkala Raman, Ph.D., M.B.A. - Texas Woman's University. Denton, TX, US

Pushkala Raman, Ph.D., M.B.A. Pushkala Raman, Ph.D., M.B.A.

Professor of Marketing, School of Management | Texas Woman's University


Expert on women in the workplace, online privacy, customer use of online health care and engaging her students in real world projects.





loading image





Raman has published more than 10 articles and book chapters on subjects relating to online privacy and customer relationship management. Her most recent article is on gamification trends and how elements of game playing can be used to increase participation in surveys. Currently, she is examining how different groups of people use online health care resources.

Raman works closely with local area non-profit organizations and small businesses. Several of her student teams have partnered with these institutions to provide business consulting expertise.

Industry Expertise (2)

Education/Learning Research

Areas of Expertise (7)

Privacy Customer Relations Management Health Communication Non Profit Marketing Teaching Higher Education Reserch

Education (2)

Texas A&M University - Mays Business School: Ph.D., Marketing

IIM Ahmedabad, India: M.B.A., Business Administration 1984

Media Appearances (4)

Seven Internship Tactics to Grow your Talent Pipeline

Monster  online

The race is on to attract and recruit today’s interns. Companies no longer wait until senior year to head to campus and make job offers.

These days, they’re using internships starting as early as freshman year to create a talent pipeline. It’s a shift that’s increased competition to recruit interns, especially STEM college graduates.

view more

Business women get a big push

Denton Record Chronicle  online


Pushkala Raman, a marketing professor, says she sees the center helping women business owners in the region and women looking to advance in the business world as well as provide opportunities for mentorship and internships to students.

“I see ourselves working with small businesses, women who are employed in businesses and places that work with women,” Raman said. “It can be suggesting best practices for workplaces that want to recruit more women, mentoring for first-time professionals, getting students internships. The possibilities are just tremendous.”...

view more

United Way, TWU work on plan to combat payday lenders

Denton Record Chronicle  online


Pushkala Raman, the professor overseeing the students work, said her class is centered around a small-business project, where they have to meet deadlines instead of taking exams. “It’s not the same type of class structure or the comfort of holding a textbook or having exams,” Raman said. “Then at the end, they have a real sense of accomplishment.”

view more

Personal Profile: Pushkala Raman

Denton Record Chronicle  online


Name: Pushkala Raman

Occupation: associate professor of Marketing, Texas Woman’s University

Birth date and place: May; India...

view more

Articles (5)

Customer Information Sharing with E-Vendors: The Roles of Incentives and Trust International Journal of Electronic Commerce


ABSTRACT: The collection of personal information from customers is a necessity for Internet merchants, who need such information to effectively provide service to customers. The ease with which data can be acquired and disseminated across the Web, and the peculiarities of the electronic environment have led to growing concerns from many potential customers over disclosing personal information to e-service providers...

view more

The Effects of Employee Attitudes on Workplace Charitable Donations Journal of Nonprofit & Public Sector Marketing


ABSTRACT: The objectives of this paper are to examine the effects of employee attitudes toward the employer on workplace monetary donations at two levels: (1) to see if there is a significant difference between the attitudes of employees who make workplace contributions and those who do not; and (2) to examine whether awareness of employer charitable contributions moderate the relationship between employee attitudes and donating behavior...

view more

Leveraging CRM for sales: The role of organizational capabilities in successful crm implementation Journal of Personal Selling and Sales Management


ABSTRACT: Customer relationship management (CRM) is one of the fastest growing business practices in today’s environment. CRM has been credited with substantial improvements in improving the effectiveness of sales forces...

view more

The role of relational information processes and technology use in customer relationship management Journal of Marketing


ABSTRACT: Drawing on the relationship marketing and market information processing literature streams, the authors conceptualize and measure relational information processes, or organizational routines that are critical for customer relationship management (CRM)...

view more

An empirical investigation of online consumer purchasing behavior Communications of the ACM


ABSTRACT: This article is focused on examining the factors and relationships that influence the browsing and buying behavior of individuals when they shop online. Specifically, we are interested in individual buyers using business-to-consumer sites. We are also interested in examining ...

view more