Qinghua Yang's research interests are focused primarily on the intersections of health, cross-cultural and computer-mediated communication. As an empirical researcher, she adopts a social scientific approach, with a particular focus on advanced quantitative statistical analyses, including multivariate regression, structural equation modeling, multilevel modeling, and meta-analysis. She is interested in working as a quantitative social science researcher at colleges/universities or other organizations.
Areas of Expertise (4)
Quantitative Research Methods
Association of Chinese Communication Studies Early Career Award (professional)
Top Paper Award - National Communication Association (professional)
Top Paper Award, National Communication Association (NCA), Health Communication Division
University of Miami: Ph.D., Health Communication, Intercultural Advertising 2015
Teachers College of Columbia University: M.A., Computing and Technology 2012
Capital Normal University: M.A., Translation and Cultural Studies 2011
- National Communication Association
- International Communication Association
- American Public Health Association
- Association for Education in Journalism and Mass Communication
Media Appearances (1)
Communication Studies Professor Wins Early Career Award
TCU Communication Studies online
Dr. Qinghua “Candy” Yang, an assistant professor in the Department of Communication Studies, received the 2018 Association of Chinese Communication Studies Early Career Award at the National Communication Association’s convention this month. This award honors a scholar who is at the early stage of his or her career and has already played an important role in contributing to Chinese Communication Studies.
How Social Media Exposure to Health Information Influences Chinese People’s Health Protective Behavior during Air Pollution: A Theory of Planned Behavior PerspectiveHealth Communication
Haze has become one of the most life-threatening problems in China and affects over one billion Chinese people’s health. Chinese people have become more dependent on receiving health information from social media, especially Weibo and WeChat, which shapes their health perceptions and behaviors. To investigate how Chinese people’s exposure to health information on social media influenced their health protective behaviors in response to haze, particularly wearing a PM2.5 anti-haze mask, we conducted a longitudinal web-based survey of mainland Chinese.
Understanding Computer-Mediated Support Groups: A Revisit Using a Meta-Analytic ApproachHealth Communication
The increasing popularity of computer-mediated support groups (CMSGs) has drawn scholarly attention in recent decades. Fifteen empirical controlled studies have been published since Rains and Young’s meta-analysis, showing mixed results, with a large variation of effect sizes ranging from −.77 to 1.33 in Cohen’s d. To provide a better understanding of CMSGs, the current study meta-analyzed these 15 newly published studies along with the studies included in Rains and Young’s meta-analysis, and tested study design and demographic moderators that have not been examined before.
How Do Perceived Descriptive Norms Influence Indoor Tanning Intentions? An Application of the Theory of Normative Social BehaviorJournal of Health Communication
Indoor tanning bed use is highly influenced by perceived norms about a tanned appearance. The theory of normative social behavior (TNSB) details the many ways in which norms can impact intentions and behavior, but has never been assessed in the context of indoor tanning. Considering this, we conducted a survey among female university students (N = 274) to determine the extent to which the TNSB predicted intentions to use indoor tanning beds.
A meta-analytic review of health information credibility: Belief in physicians or belief in peers?Health Information Management Journal
Despite the large corpus of literature on the credibility of health information, results of studies that examined the effect sizes for relationships between credibility and expertise/trustworthiness are inconsistent and have drawn attention to the ambiguity and uncertainty that surrounds the relationship between these constructs in the literature.
Are You Satisfied? Exploring the Mediating Effects of Mentoring Communication Strategies in Predicting Chinese International Graduate Students’ Program SatisfactionJournal of Communication Education
This study examined how mentoring initiation and maintenance strategies mediate the relationship between acculturative stress and intercultural communication competence on Chinese graduate students’ program satisfaction. Results supported a partial mediation effect for mentoring maintenance strategies. By specifying the mediating effect, the model explained significantly more variance in program satisfaction beyond the direct effects of the intercultural variables.
Memorable Messages and Newcomer Socialization on Campus: Messages About Body Image Among Student Athletes, Sorority Members, and FreshmenCommunication Research Reports
College females report greater body dissatisfaction than in high school, and a majority of college women report engaging in occasional to regular extreme measures of weight control. The college campus is an important agent for organizational socialization, and messages received during these times may foster internalized and lasting effects on body perceptions.