Biography
• Key Professional Positions : Managing Director and CMO posts at OMD/Optimum Sports, CMO at The Football Network and senior positions at Disney, Madison Square Garden and American Express.
• Expertise areas include sports media, sports sponsorship, emerging technologies, and research and analytics.
• Education: adjunct professor marketing and media at Columbia University and NYU. Graduate of the University of Pennsylvania and the Wharton School of Business.
Industry Expertise (9)
Sporting Goods
Media - Online
Sport - Amateur
Education/Learning
Direct Marketing
Wireless
Banking
Sport - Professional
Advertising/Marketing
Areas of Expertise (3)
Sports Media
Sports Marketing
Sports Marketing Roi
Affiliations (3)
- Source1 Sports
- Business of Sports School
- Wharton Sports Business Initiative
Links (1)
Sample Talks (1)
sports media in the 21st century
A perspective and introspective on the rapidly changing media landscape and consumer, and how marketers must adapt or fail.
Availability
- Author Appearance
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