Ray Katz
Managing Partner Source1 Sports
- Hackensack NJ
Experienced, dynamic speaker that connects traditional sports marketing with digiteal and social media to build brand connection with consum
Social
Biography
• Key Professional Positions : Managing Director and CMO posts at OMD/Optimum Sports, CMO at The Football Network and senior positions at Disney, Madison Square Garden and American Express.
• Expertise areas include sports media, sports sponsorship, emerging technologies, and research and analytics.
• Education: adjunct professor marketing and media at Columbia University and NYU. Graduate of the University of Pennsylvania and the Wharton School of Business.
• Expertise areas include sports media, sports sponsorship, emerging technologies, and research and analytics.
• Education: adjunct professor marketing and media at Columbia University and NYU. Graduate of the University of Pennsylvania and the Wharton School of Business.
Industry Expertise
Direct Marketing
Wireless
Banking
Sport - Professional
Advertising/Marketing
Sporting Goods
Media - Online
Sport - Amateur
Education/Learning
Areas of Expertise
Sports Marketing Roi
Sports Media
Sports Marketing
Affiliations
- Source1 Sports
- Business of Sports School
- Wharton Sports Business Initiative
Links
Sample Talks
sports media in the 21st century
A perspective and introspective on the rapidly changing media landscape and consumer, and how marketers must adapt or fail.
Availability
- Author Appearance
