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Ray Reid - IDEABOOST. Toronto, ON, CA

Ray Reid Ray Reid

Co-Founder | InsideDigital

Toronto, ON, CANADA

Ray Reid is mentor for IDEABOOST.

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Biography

A people and product-focused leader experienced in creating, implementing, and managing advertising technology solutions that enable clients to solve business challenges and capture new business opportunities.


In 2013, Ray co-founded InsideDigital.org as a new platform in advertising journalism to inform, educate, and connect marketers in today's increasingly digitally lead advertising marketplace.

Industry Expertise (3)

Advertising/Marketing Social Media Internet

Areas of Expertise (8)

Digital Strategy Digital Marketing Online Advertising Web Analytics Integrated Marketing Mobile Marketing Display Advertising Affiliate Marketing

Accomplishments (1)

Digital Player of the Year (Nominee) (professional)

Conferred by Marketing Magazine in 2009 and 2011.

Affiliations (3)

  • AIMS Canada : Member
  • IAB Canada : Member
  • Canadian Marketing Association : Member

Media Appearances (2)

The Unsung Heroes of Digital….

Digital AdLab  online

2015-09-09

In 2018 digital advertising in Canada will exceed $5.9 billion according to research from eMarketer. This spend forecast will represent approximately 40% of all advertising spend with television coming in a distant second at approximately $3.5 billion. This growth in digital, while slowing in percentage growth year over year, is still expected to grow significantly beyond 2018 as mobile becomes the dominant platform for spending...

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It's Here to Stay!

Digital AdLab  online

2015-07-23

For most of the 20 years of my career the question has always existed as to whether the Digital Advertising industry was going to materialize into anything sustainable. It has encountered the same level of skepticism as all new disruptive technologies before it. In Canada, true to our conservative nature we have for the most part remained true to our reputation of waiting for others to lead before committing ourselves to a course of action. This I believe has hindered the growth of the infrastructure required for our industry to mature. So it is time that we accept the fact that digital advertising is here to stay and in fact has already surpassed television as the #1 media by ad spend and will continue to outpace it in the future...

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