Dr. Rebecca Tippett is the founding Director of Carolina Demography at the Carolina Population Center at UNC-Chapel Hill, and oversees the operation of the organization. Tippett’s work helps leaders across North Carolina make sense of population-level changes throughout the state. With more than a decade of experience analyzing demographic and economic data, she translates research into specific, usable information to inform decision-making, evaluation, and policy.
Dr. Tippett has authored more than 200 articles and reports about the impact of demographic and social trends in North Carolina and is frequently sought after for her expertise and ability to communicate demographic information. She has delivered over 100 presentations to groups across the state and regularly appears in state and national media such as The Charlotte Observer, The Wall Street Journal, and National Public Radio.
Prior to joining UNC, Dr. Tippett worked at the University of Virginia’s Weldon Cooper Center for Public Service where she produced population estimates and population projections for Virginia’s 134 counties and independent cities. A transplant to North Carolina from the Midwest, she earned her BA in Sociology and Political Science from The Ohio State University and her MA and PhD in Sociology from Duke University.
Industry Expertise (2)
Areas of Expertise (14)
Population Estimates and Forecasts
School Enrollment Projections
Indicators of Economic Well-Being
Duke University: Ph.D., Sociology 2010
Duke University: M.A., Sociology 2006
The Ohio State University: B.A., Sociology & Political Science 2004
- Carolina Population Center
Media Appearances (17)
Civil rights advocates discuss risks, benefits of 2020 Census
North Carolina could be on track to pick up its 14th seat in the U.S. House of Representatives, a seat the state nearly missed after the 2010 Census, according to Rebecca Tippett, founding director of Carolina Demography at the Carolina Population Center at UNC-Chapel Hill.
North Carolina’s Leaky Educational Pipeline
The report "North Carolina’s Leaky Educational Pipeline and Pathways to 60 percent Postsecondary Attainment” analyzes which students are making it to and through college and who is getting left behind. Host Frank Stasio talks about it with Rebecca Tippett, director of Carolina Demography, a part of the Carolina Population Center at the University of North Carolina-Chapel Hill.
These NC Counties Will Be Majority Minority By 2025
In North Carolina, the change has come largely through natural increase, according to Rebecca Tippett, founding Director of Carolina Demography at the Carolina Population Center at UNC-Chapel Hill which started in 2013. That means simply that the population as a whole has more births than deaths. "More diverse populations tend to be a little younger, which means they are more likely to be able to grow from what's called natural increase," said Tippett. "They are more likely to have more babies than they are to die."
Report says 'leaky pipeline' of students in education system is costing NC skilled workers
News & Observer print
But Rebecca Tippett, director of Carolina Demography, said in an interview Thursday that the state can’t continue to rely on that trend, especially if it wants to help improve the economic and social mobility of people born in North Carolina. “Being an attractive place for highly skilled individual is good for the state,” Tippett said. “But there’s a concern that there’s an education gap between people born in this state and people who come into the state.”
North Carolina is a 'sticky state' and other lessons on population growth
News & Observer print
The state’s population grew by 738,000 between 2010 and 2017, and 43 percent of those people settled in nine cities, including Cary, Durham and Raleigh. “We have a lot of growth, and a lot of it is coming to a very small handful of places,” Tippett said.
Forget Florida: More Northern Retirees Head to Appalachia
Wall Street Journal print
Rebecca Tippett, a chief demographer at the University of North Carolina-Chapel Hill’s Carolina Population Center, said that postrecession, retirees are once again playing a large role in western North Carolina’s growth. “We’ve seen a major return to previous migration levels,” she said.
Veteran Population In NC Steadily Declining
A big reason that the population is falling off so much is that the veterans of the draft-fueled buildup during the Vietnam War era now dominate the veteran population, but are “aging out ” said Rebecca Tippett is the director of Carolina Demography at the Carolina Population Center.
N.C. population gains on track for extra seat in U.S. House
Winston-Salem Journal print
Rebecca Tippett, the director of Carolina demography at the UNC center, said in a blog entry that the estimate keeps North Carolina on track to pick up the extra seat in Congress, assuming population trends stay the same.
Population growth stops short of rural NC
The Daily Tar Heel online
Rebecca Tippett, director of Carolina Demography at UNC’s Carolina Population Center, said North Carolina’s population growth in the past two or three decades occurred because it was a sticky state — people born in-state stayed. Recently, growth has been driven by out-of-state migration to North Carolina’s urban areas...
Rowan’s population in a word: Shifting
Salisbury Post online
So says Dr. Rebecca Tippett, director of Carolina Demography, part of the Carolina Population Center at UNC Chapel Hill. “[T}he people moving in, that are of young ages who have children, don’t look the same as the people that are moving out,” Tippett said...
Getting by on less: North Carolinians see shift in taxes, state pay raises, homeownership
NC Policy Watch online
Rebecca Tippett, Director of Carolina Demography, writes that homeownership rates in North Carolina have hit the lowest rate ever: "North Carolina homeownership hit a high of 73.6% in 1981, then declined slightly before rising again and holding steady at the low 70s before 2005. After 2005, homeownership rates declined steadily. North Carolina’s homeownership rate was 66.5% in 2014, the lowest it has been at any point."...
North Carolina town “forgotten” as residents, jobs fall away
The Denver Post print
And as more people leave, tax revenue drops, making it difficult for small towns to provide services, said Rebecca Tippett of the Carolina Population Center.
In NC, Clinton hopes to win over white, educated voters
Half of North Carolina’s registered voters were born somewhere else, said Rebecca Tippett, director of Carolina Demography at the University of North Carolina at Chapel Hill.
Two North Carolinas: Cities grow at record pace while rural counties fall behind Read more here: https://www.charlotteobserver.com/news/local/article237501534.html#storylink=cpy
The Charlotte Observer
Some of the factors in that difference, director Rebecca Tippett said, start in high school. Some students might be daunted by the prospect of being the first in their families to go to college, she said, or believe that they won’t be able to afford it. The higher overall rates among urban students, Tippett added, may mask stark gaps among racial groups. Read more here: https://www.charlotteobserver.com/news/local/article237501534.html#storylink=cpy
Large number of people moving to N.C. are from Fla., Va.
The News & Observer print
About one-third of South Carolinians coming to the Tar Heel State were actually born here, Carolina Demography says.
North Carolina poised to gain another congressional seat in 2020
The Charlotte Observer print
Wake and Mecklenburg are the largest counties. But suburban areas and retirement destinations like coastal Brunswick County were among the fastest growing in 2017, according to the University of North Carolina’s Carolina Demography.
Love It or Hate It, NC's Growing Population Is Changing How We Live and Vote
Tying It Together with Tim Boyum radio
A million new people are moving to North Carolina every single decade, and that trend is only expected to continue. From New York to Florida and even California, these folks change the very fabric of our state. And, whether you love it or hate it, it’s dramatically changing elections and political strategy. This week on the podcast, Tim sits down with Rebecca Tippett from Carolina Demography. She’s considered the top expert and highly sought after for her incredible depth of knowledge of the state’s changing demographics, and what it means for our lives and the economy.
2015 ABSTRACT: Population estimates are widely used in fund allocation, revenue sharing, planning, and budgeting at the federal, state, and local levels; as such, accuracy is crucial, and finding the most appropriate data and method to produce the accurate results is a constant goal ...
2012 ABSTRACT: The current presidential election cycle provides a platform for debate about the “social safety net.” In the broadest terms, social safety net programs provide assistance for low-income households, and help insure individuals against the risk of falling into poverty.
2011 ABSTRACT: These rankings tell two stories about economic well-being in Virginia and make it clear that a single number, such as the statewide percentage below the federal poverty line, fails to present a full picture of households facing economic risks. The statewide federal poverty ...
2010 OBJECTIVE: The objective of this article is to identify the sociodemographic correlates of Internet dating net of selective processes that determine who is “at risk.” We also examine the role of computer literacy, social networks, and attitudes toward Internet dating among ...
2010 ABSTRACT: As an aggregate, American households have shown rising debt levels over the past few decades, yet we do not understand how debt varies within households over time and what factors influence this variation in a meaningful way. To date, household debt appears ...