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Rhonda English - CAA Club Group. Thornhill, ON, CA

Rhonda English Rhonda English

Chief Marketing Officer | CAA Club Group

Thornhill, ON, CANADA

Senior executive responsible for CAA SCO's brand marketing strategies.

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Canadian Better Living Interviews Rhonda English, VP of Marketing at CAA South Central Ontario CAA Theatre Launch (former the Panasonic Theatre)

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Biography

Rhonda is a Certified Management Accountant and obtained her Honors Bachelor of Arts in Business Administration and her MBA from the Ivey Business School at the University of Western Ontario. She taught accounting at Ivey for six years, as well as researched and authored teaching cases for the HBA and MBA programs. Rhonda left academia to pursue a career with American Express, where she held various Marketing management positions before moving to the insurance industry with Lombard Canada, a Fairfax Financial company.

Rhonda has now been at CAA Club Group for 18 years, joining as Vice President of Insurance where she oversaw the Property & Casualty insurance company for seven years. In 2010, she took the role of Vice President Corporate Marketing, overseeing Business Insights & Analytics and the acquisition and retention of all CAA lines of business - Roadside, Home & Auto Insurance, Travel Insurance, Travel and Rewards. In 2016 Rhonda became Chief Marketing Officer, taking on additional responsibility for Travel and Membership Product, Digital and the Government & Community Relations Advocacy team.

Rhonda spent seven years as a volunteer Board Member at the Markham Stouffville Hospital Foundation and retired as Past Chair of the Foundation in 2019. She now sits on the Markham Stouffville Hospital Board, Chairing the Quality & Safety Committee.

Industry Expertise (4)

Insurance

Advertising/Marketing

Automotive

Direct Marketing

Areas of Expertise (6)

Marketing & Branding

Cross-Functional Team Leadership

Strategic Planning

Product Management

Strategic Partnerships

Data Driven Decision Making

Education (3)

Ivey School of Business, University of Western Ontario: M.B.A.

Ivey School of Business, University of Western Ontario: Honours Bachelor of Administration

Ontario CMA: CPA - Certified Management Accountant

Media Appearances (3)

Bike Share Toronto And CAA Bring Back Free Ride Wednesdays For Month Of July

Weekly Voice  online

2021-07-08

Rhonda English, Chief Marketing Officer, CAA South Central Ontario, said: “CAA’s partnership with Bike Share Toronto allows us to give back to our members and communities in a meaningful way. By teaming up with Bike Share Toronto, we are continuing our longstanding history of encouraging cycling and advocating for the safety of all road users. This partnership will help people find new ways to explore the city while also staying close to home.”

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Pedalling a New Partnership: Bike Share Toronto and CAA South Central Ontario form new partnership

Collision Repair Magazine  online

2020-07-15

“CAA has a long history of advocating for the safety of the travelling public, no matter how they get from point A to point B,” said Rhonda English, chief marketing officer, CAA SCO. “We are always pleased to team up with the city of Toronto on road safety initiatives. Whether it be the Watch for Bikes program that kicked off over two decades ago, or the cycling safety programs aimed at sharing the road, today we are excited to once again partner and to help get more people moving safely around the city.”

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Yardmen Arena gets new name

The Belleville Intelligencer  online

2018-09-19

"Belleville and the Bay of Quinte area is an important region to us at CAA," said Rhonda English, chief marketing officer, CAA SCO. "We are looking forward to working with the Belleville Senators to engage with the community and reward members and fans with new and exciting experiences."

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