Rhonda English 
Chief Marketing Officer | CAA Club Group
Thornhill, ON, CANADA
Senior executive responsible for CAA SCO's brand marketing strategies.
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Biography
Rhonda is a Certified Management Accountant and obtained her Honors Bachelor of Arts in Business Administration and her MBA from the Ivey Business School at the University of Western Ontario. She taught accounting at Ivey for six years, as well as researched and authored teaching cases for the HBA and MBA programs. Rhonda left academia to pursue a career with American Express, where she held various Marketing management positions before moving to the insurance industry with Lombard Canada, a Fairfax Financial company.
Rhonda has now been at CAA Club Group for 18 years, joining as Vice President of Insurance where she oversaw the Property & Casualty insurance company for seven years. In 2010, she took the role of Vice President Corporate Marketing, overseeing Business Insights & Analytics and the acquisition and retention of all CAA lines of business - Roadside, Home & Auto Insurance, Travel Insurance, Travel and Rewards. In 2016 Rhonda became Chief Marketing Officer, taking on additional responsibility for Travel and Membership Product, Digital and the Government & Community Relations Advocacy team.
Rhonda spent seven years as a volunteer Board Member at the Markham Stouffville Hospital Foundation and retired as Past Chair of the Foundation in 2019. She now sits on the Markham Stouffville Hospital Board, Chairing the Quality & Safety Committee.
Industry Expertise (4)
Insurance
Advertising/Marketing
Automotive
Direct Marketing
Areas of Expertise (6)
Marketing & Branding
Cross-Functional Team Leadership
Strategic Planning
Product Management
Strategic Partnerships
Data Driven Decision Making
Education (3)
Ivey School of Business, University of Western Ontario: M.B.A.
Ivey School of Business, University of Western Ontario: Honours Bachelor of Administration
Ontario CMA: CPA - Certified Management Accountant
Media Appearances (3)
CAA South Central Ontario shows its support for ‘good’
Strategy online
2022-05-18
The platform, developed in partnership with creative agency BIMM, is led by a new tagline – “Driven By Good.” It focuses on the good works done by CAA employees, in both their personal and professional lives, every day. The goal is to “create a sustained and consistent approach for marketing the CAA club brand moving forward,” says Rhonda English, chief marketing officer for the CAA Club Group of Companies. “[The new campaign] is meant to communicate that as an organization, we aren’t driven by profit – we’re focused on keeping members safe and adding value to their day-to-day lives,” adds English. “All of these stories, big and small, show how CAA is made up of associates who are truly driven by doing good in the world,” says English. “This new marketing approach will help CAA members create a deeper, more emotional connection to our brand.” CAA SCO launched the first campaign under the new platform on May 9, across TV, radio and Spotify, OOH including Metrolinx bus wraps, OLV, social and custom digital, supported across all of the organization’s owned channels, including its websites, owned social, emails and member magazine. The rollout “will build over the next three years and potentially beyond,” notes English, with this wave of the campaign running until December. Media Experts handled media for the campaign. “CAA has been approaching business in a positive and impactful way since its inception, and while our associates have a strong understanding of our mission, we believe it is important to align our marketing and communications accordingly,” explains English. “As more people seek to do business with companies that have similar morals and values as they do, and that make a positive impact on the world, it is time to tell our story.”
One of Toronto’s flagship theatres is getting a new name
Toronto Times online
2021-09-22
“The partnership brings together one of Canada’s largest membership associations and the country’s leading theatrical organization and solidifies CAA as a key partner. The 10-year commitment will also continue to weave CAA into the cultural fabric of Canada’s largest city and give its members access to some of the best live theatre in the country,” says Rhonda English, chief marketing officer, CAA Club Group.
Yardmen Arena gets new name
The Belleville Intelligencer online
2018-09-19
"Belleville and the Bay of Quinte area is an important region to us at CAA," said Rhonda English, chief marketing officer, CAA SCO. "We are looking forward to working with the Belleville Senators to engage with the community and reward members and fans with new and exciting experiences."
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