Rhonda English 
Chief Marketing Officer | CAA Club Group
Thornhill, ON, CANADA
Senior executive responsible for CAA SCO's brand marketing strategies.
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Biography
Rhonda is a Certified Management Accountant and obtained her Honors Bachelor of Arts in Business Administration and her MBA from the Ivey Business School at the University of Western Ontario. She taught accounting at Ivey for six years, as well as researched and authored teaching cases for the HBA and MBA programs. Rhonda left academia to pursue a career with American Express, where she held various Marketing management positions before moving to the insurance industry with Lombard Canada, a Fairfax Financial company.
Rhonda has now been at CAA Club Group for 18 years, joining as Vice President of Insurance where she oversaw the Property & Casualty insurance company for seven years. In 2010, she took the role of Vice President Corporate Marketing, overseeing Business Insights & Analytics and the acquisition and retention of all CAA lines of business - Roadside, Home & Auto Insurance, Travel Insurance, Travel and Rewards. In 2016 Rhonda became Chief Marketing Officer, taking on additional responsibility for Travel and Membership Product, Digital and the Government & Community Relations Advocacy team.
Rhonda spent seven years as a volunteer Board Member at the Markham Stouffville Hospital Foundation and retired as Past Chair of the Foundation in 2019. She now sits on the Markham Stouffville Hospital Board, Chairing the Quality & Safety Committee.
Industry Expertise (4)
Insurance
Advertising/Marketing
Automotive
Direct Marketing
Areas of Expertise (6)
Marketing & Branding
Cross-Functional Team Leadership
Strategic Planning
Product Management
Strategic Partnerships
Data Driven Decision Making
Education (3)
Ivey School of Business, University of Western Ontario: M.B.A.
Ivey School of Business, University of Western Ontario: Honours Bachelor of Administration
Ontario CMA: CPA - Certified Management Accountant
Media Appearances (3)
Bike Share Toronto And CAA Bring Back Free Ride Wednesdays For Month Of July
Weekly Voice online
2021-07-08
Rhonda English, Chief Marketing Officer, CAA South Central Ontario, said: “CAA’s partnership with Bike Share Toronto allows us to give back to our members and communities in a meaningful way. By teaming up with Bike Share Toronto, we are continuing our longstanding history of encouraging cycling and advocating for the safety of all road users. This partnership will help people find new ways to explore the city while also staying close to home.”
Pedalling a New Partnership: Bike Share Toronto and CAA South Central Ontario form new partnership
Collision Repair Magazine online
2020-07-15
“CAA has a long history of advocating for the safety of the travelling public, no matter how they get from point A to point B,” said Rhonda English, chief marketing officer, CAA SCO. “We are always pleased to team up with the city of Toronto on road safety initiatives. Whether it be the Watch for Bikes program that kicked off over two decades ago, or the cycling safety programs aimed at sharing the road, today we are excited to once again partner and to help get more people moving safely around the city.”
Yardmen Arena gets new name
The Belleville Intelligencer online
2018-09-19
"Belleville and the Bay of Quinte area is an important region to us at CAA," said Rhonda English, chief marketing officer, CAA SCO. "We are looking forward to working with the Belleville Senators to engage with the community and reward members and fans with new and exciting experiences."
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