The first 140 Character Conference HV, http://hv.140conf.com/, was held in Kingston, New York  on Tuesday August 23rd 2011 at the Seven21 Media Center as part of the #140conf LOCAL series. The international #140Conf events provide a platform for the worldwide Twitter community to listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business and life.

Organizer, #140ConfHV

commpro

Hudson Valley Business Marketing Association

Google Certified Small Business Trainer

The International Association of Business Communicators

Manage all your social media marketing efforts with repeatable, improvable processes  “In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”—Brian Solis, author of Then End of Business as Usual “There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!”—David Rogers, bestselling author of The Network is Your Customer “If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.”—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation  About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years. What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in.  In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals. Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps: Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics Pinpoint the very smallest segments of your customers Determine the communities to which these microsegments belong Identify the influencers of those communities Create an action plan for your project Measure and constantly improve your efforts The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.  The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

There are few guarantees in business today, but here’s one: If your message or product isn’t easy to find online, you won’t be in business very long.

Whether you own a small business or plan to launch a new product or service, getting your message out to the right people has to be one of your top priorities. One of today’s top search marketing strategists, Ric Dragon offers all the tools and techniques you need to make an instant splash online.

The DragonSearch Online Marketing Manual

Ric Dragon is the author of Social Marketology and the DragonSearch Online Marketing Manual, both published by Mc-Graw Hill. He is the CEO and co-founder of DragonSearch, with more than 20 years of extensive experience in graphic design, information architecture, web development and digital marketing.  As an artist, Ric has been shown in countless group and solo shows.  He is a regular guest columnist for Marketing Land, and Social Media Monthly, and a speaker at many marketing and business conferences. 

Social Media Action Camp Hyper Micro-Segments

Social Marketology for Awareness Inc

This is the deck from my 2011 Conversion Conference East presentation on conversions in the social media eco system. 

Conversion conference-2011-dragon

Presentation of the Social Marketology framework to the Executives Club of New Jersey, 6 December 2012

Social marketology-nj-execs-12

Presentation on social media marketing process at Biz Buzz Social Media Marketing Conference #BBSMC 2011, Syracuse, NY

Social media-process-bizbuzz

This is the presentation given by Ric Dragon at Blogworld East 2011, held in New York City. The opening story is published here: http://www.dragonsearchmarketing.com/blog/a-little-fable-about-seo/

Blogworld 2011-blogging-seo

Social Media

Marketing

Branding

Ric Dragon Amazon Author Page

The DragonSearch Online Marketing Manual 

Social Marketology with Ric Dragon

Maximizing Organic Search with Google to Drive Referrals

Search and Social Interwined

'Reality of methodology of SNS based high-tech Marketing communication'

Advanced Social SEO Content Distribution For Search Marketers

Anticipating Response: Let Your Customers Drive Your Strategy

Hyper-Micro-segmentation

Top Social Tactics For The Search Marketer

Herding Cats & Selling Kisses: Bringing Process to Social Media Marketing

How to Scientifically Assess and Improve Your Social Media Marketing

	 Interactive Workshop: Strategic Planning for Social Media Marketing

Tuning Up Your Twitter Tactics

Social Marketology – Process in Social Media Marketing

The Power of Social Media: Best Practices to Drive Sales & Boost Lead Generation

Watching the Brand Wake Up

Who is Searching for Your Blog? SEO for the Rest of Us

Conversions In The Social Media Eco System.

Social Media from your place of passion - Humanizing the Brand in Social Media

Information Architecture and SEO

Speaker Profile Ric Dragon.mp4

www.dragonsearchmarketing.com In this video interview, Ric Dragon social media and the importance of developing brand voice, micro-segmentation, and a comprehensive social marketing strategy. Tips from his book, Social Marketology.

Developing A Brand Voice and Market Segmentation Strategy: A Video Interview with Ric Dragon

www.dragonsearchmarketing.com Ric Dragon introduces his new book, Social Marketology. Published by McGraw Hill, Social Marketology provides unique insights on how to implement repeatable processes for social media and social marketing campaigns that address larger organizational goals.

Video with Ric Dragon on Social Media Book, Social Marketology

Ric Dragon Defines Your Ideal Customer at SOBCon NW

www.dragonsearchmarketing.com Ric Dragon, founder and CEO of DragonSearch illustrates how organizations are using social media to energize their marketing and communications.

Social Media Presentation 3 - DragonSearch - Ric Dragon

Ric Dragon of DragonSearch volunteers to sit down with the team from the Kingston Film Festival to discuss their social media strategy and ideas for improvement. Among the topics discussed were micro-segmentation of social media and the exponential growth that can be experienced in social media. Check out our website: www.DragonSearchMarketing.com Kingston Film Festival: kingstonfilmfestival.org

DragonSearch Marketing Social Media Workshop with the Kingston Film Festival

Dragonsearchmarketing.com This years Health and Beauty Expo was held on June 29th, 2011 at the Jacob Javits Center in NYC. Hear Ric Dragon of Dragon Search Marketing talk about social media and the different voices and effects it can have on consumers. Shot & Edit by: Chris Erickson Produced by: Dragon Search Marketing Dragonsearchmarketing.com

Ric Dragon: HBA Global Conference 2011

#BrandsConf NYC November 2011 Panel Watching the Brand Wake Up: Participants: Kitty Sheehan (@FrontierCoop) - Social Media Editor, Frontier Natural Products Ric Dragon (@RicDragon) - CEO, DragonSearch Robert Nachman (@Steuben) - Marketing Director, Steuben Shiv Singh (@shivsingh) - Global Head of Digital for PepsiCo Beverages and author of Social Media for Dummies

Ric Dragon

Media

Social

Biography

Industry Expertise

Areas of Expertise

Accomplishments

Organizer, #140ConfHV

Education

Munson Williams Proctor Institute

State University of New York at Purchase

Affiliations

Links

Event Appearances

Social Marketology with Ric Dragon

Maximizing Organic Search with Google to Drive Referrals

Search and Social Interwined

'Reality of methodology of SNS based high-tech Marketing communication'

Advanced Social SEO Content Distribution For Search Marketers

Anticipating Response: Let Your Customers Drive Your Strategy

Hyper-Micro-segmentation

Top Social Tactics For The Search Marketer

Herding Cats & Selling Kisses: Bringing Process to Social Media Marketing

Social Marketology with Ric Dragon

How to Scientifically Assess and Improve Your Social Media Marketing

Interactive Workshop: Strategic Planning for Social Media Marketing

Tuning Up Your Twitter Tactics

Social Marketology – Process in Social Media Marketing

The Power of Social Media: Best Practices to Drive Sales & Boost Lead Generation

Watching the Brand Wake Up

Who is Searching for Your Blog? SEO for the Rest of Us

Conversions In The Social Media Eco System.

Social Media from your place of passion - Humanizing the Brand in Social Media

Information Architecture and SEO

Style

Availability