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Rob Burbach - International Data Corporation (IDC). Toronto, ON, CA

Rob Burbach Rob Burbach

Research Manager, Survey and Analysis | International Data Corporation (IDC)

Toronto, ON, CANADA

Research Manager, specializing in surveys & analysis for the Canadian ICT sector


Rob is a research manager in the Survey & Analysis group in IDC Canada. He designs, manages and analyses IDC Canada internal and custom research projects. The internal research projects focus on how consumers, top corporate executives, and business telecom decision makers adopt and use IT technologies in Canada. Custom research projects include qualitative and quantitative work across a wide variety of technology related topics.

In addition, Rob is a member of the global IDC Custom Solutions Buyer Behavior practice. In this role he designs, manages and analyses custom research projects for global technology firms. Research areas of expertise include branding, market modelling, pricing and new product research.

Rob’s initial role at IDC was as the Canadian analyst for IDC Financial Insights. He maintains a strong interest in the financial services sector.

With over 25 years in the market research industry, Rob’s expertise includes both qualitative and quantitative market research experience on the both the buyer and provider sides. He holds both an MBA and Bachelor of Mathematics degree.

Areas of Expertise (3)

Buyer Behaviour

Statistical Analysis

Survey Development






Rob Burbach, Senior Analyst, Survey & Analysis



Education (3)

SASIN Graduate School of Business: MBA, International Finance and Marketing

University of Waterloo: B.Sc., Mathematics

Ambassador College: BA, Undergraduate Studies

Languages (1)

  • English

Media Appearances (7)

IDC’s Top Executive Survey Results 2019

CIO Association of Canada  


IDC Canada’s annual Top Executive survey is a featured study for CIOs. In partnership with the CIO Association of Canada, IDC surveyed business and IT executives on their top priorities, challenges and outlook. Join IDC’s Tony Olvet and Rob Burbach to hear how the c-suite in Canada is tackling key issues such as digital transformation, innovation, and the rapid emergence of new technologies.

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Banks intent on becoming pioneers of mobile payment systems

Financial Post  online


No one silver bullet solution has taken off in the Canadian mobile space, in which telecom providers, payment processors and credit card companies are also vying for consumer loyalty, said IDC Canada analyst Rob Burbach...

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Canadians catching on to mobile banking

Financial Post  online


About 27% of the Canadian population own smartphones, according to figures produced by consultancy IDC Corp. Roughly 5% of all Canadians regularly do their banking by smartphone. That’s roughly in line with most other western countries, but in terms of banking applications Canadians have limited choice.

“The U.S. has seen much more aggressive moves just because there is much more competition in the banking space,” said Robert Burbach, an analyst at IDC’s Financial Insights division.

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TD Bank customers have ‘app’-etite for iPhone banking

IT Business  online


“I see them as playing complementary roles,” said Rob Burbach, senior analyst, financial insights at IDC Canada in Toronto.

“What’s likely to happen is some transactions – such as balance inquiries, which you can complete quickly – will migrate to mobile. However more complex transactions for managing money are going to stay online.”...

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TTC may opt for ‘open’ electronic fare payment system

IT Business  online


The TTC is leaning towards an electronic fare system at odds with the rest of the GTA, noted Rob Burbach, senior analyst at IDC Financial Insights’, Toronto-based IDC Canada’s financial advisory service.

Burbach is an expert on mobile payment systems.

“Why does the TTC need to reinvent the wheel?” the analyst asked. He noted that the rest of the GTA is using an integrated system – the Presto card.

By implementing a different system the TTC would introduce unnecessary cost and complications, Burbach warned. “Going with another system would be a poor use of tax payers’ money.”...

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New ING Direct app lets you do your banking from BlackBerry, iPhone

IT Business  online


“In terms of ING’s current product offering I think [mobile payment] is more of a ‘nice to have’ rather than a compelling feature,” said Rob Burbach, senior analyst, financial insights and buyer behaviour practice at IDC Canada.

Burbach said ING is more into high interest rate savings, business accounts, GICs, and mortgages rather than transactional accounts, where a mobile banking app would be more useful. “It will be interesting to see if they push more aggressively into transactional banking.”...

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Microsoft helps banks do SWIFT business

IT Business  online


All Canadian banks currently have SWIFT addresses to receive electronic payments in that format, says Rob Burbach, financial insights senior analyst at IDC Canada. The standard provides the global means to transmit payments electronically.

“People want to transfer money as quickly as possible,” he says. “Translating to SWIFT at the bank level takes a lot of work and was inefficient. It’s been a continuing problem.”...

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Event Appearances (4)

Canadian Top Executive Survey, 2017: Aligning Business and CIO Priorities in the Digital Economy

CIO Association - IDC Canada's Top Executive Survey Results  Toronto - Web conference


Canadian Capital Markets in the Age of Uncertainty

Caplin e-Commerce Speaker Series  Toronto, Ontario


Financial services consumers are evolving. Are you ready?

IDC Tech Series for Canadian Business  Webinar

Core Banking: Global Deal Tracking and Predictions

IDC Web Conference Series  Web Conference


Reports (1)

IDC Survey: Canadian Top Executive Study, 2019 — Business Priorities, Digital Transformation, and Innovation IDC Canada

Tony Olvet, Rob Burbach


This IDC Survey presents the results of IDC's 2019 Canadian Top Executive Survey, which examines senior line-of-business executives and CIO priorities in the digital economy. The survey looks at how technology is being implemented and managed in Canadian organizations, with a focus on digital transformation (DX) and innovation initiatives. This IDC Survey examines several aspects of DX comparing and contrasting viewpoints from IT leaders with other line-of-business executives on topics like strategy, digital road maps, the role of innovation groups, IT's role in the organization, and the performance of IT suppliers.

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