Rob Gibson

I create and navigate disruptive change, using technological ingenuity and culture savvy to get you better business outcomes.

The most pervasive problem with IT is that it’s done in isolation, without understanding the surrounding business context, or the people involved.

Why is this important? Because unless you're building games or commercial software, then IT exists solely to support your business and your people. IT has no purpose in and of itself.

You may recognise the signs. “IT vs. the Biz” cage-fights. “Where’s the value?” asked repeatedly. IT-bureaucracy making business jump through hoops. These indicate that you could be getting a lot more return from your IT investment.

I use Lean, Agile, Design Thinking and Crazy Wisdom to do this, but ultimately, it’s simple: I want to sort out the whole conundrum: your business and your culture, as well your technology.

WHAT I'M NOT: A suit-wearing, jargon-spouting, management consultant. I’ve been to buzzword-rehab. If you catch me sneaking one in, I lose my medallion.

• I’ll never say nonsense like “customer-infused retailing”. Ever.
• I never use chevrons. Ever.

WHAT I AM: It depends on the business context.

WHAT HIRING ME LEADS TO: You will look awesome.