Robbin Phillips

Courageous President – Brains on Fire

Brains on Fire helps organizations build movements. Born out of the bond between word of mouth marketing and identity development, we are devoted to helping organizations discover and sustain excitement about who they are and why they exist. Our process isn’t about creating a presentation. Or creative for the sake of being creative. It’s about building a movement. We create fans rather than customers.

Co-Author – Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

2010-08-31

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. Featuring ten lessons you can start building on today, it takes you step by step through lessons the authors have learned on how to inspire excitement and engage the customers and other stakeholders who will advocate for you. Brains on Fire gives you the keys to building long-term momentum, both online and offline.

Recipient – Cause Marketing Award (Gold)

At the 2011 WOMMY Awards, the Brains on Fire team received the Gold Cause Marketing Award for Wonderopolis: Inspiring a New Literacy and Learning Experience. The WOMMY Awards celebrate the most effective campaigns in word of mouth marketing. The Cause Marketing Award celebrates the best use of integrated digital marketing focused on the use of digital media (e.g. social networking sites, viral video, blogs, mobile, etc.) as a tactic to advance a cause marketing initiative.

Professional Development Chair

IABC Omaha

"Robbin's presentation was incredibly inspiring and left attendees thinking big. She did an excellent job setting up stories, building a case of how to engage with an audience and how to have them work as natural brand ambassadors."

KEYNOTE SPEECH: Lessons Learned in Word of Mouth Movements

Hoosier Hospitality Conference  Bloomington, Indiana

2012-03-13

How “Talkable” is your Restaurant?

Hoosier Hospitality Conference  Bloomington, Indiana

2012-03-13

Marketing for Non-Profits

American Advertising Federation Asheville Speaker Series  Asheville, North Carolina

2010-10-25

Lessons Learned in Word of Mouth Movements

Authentic, sustainable word of mouth marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. Robbin will explain how word of mouth marketing works and how it doesn’t, providing techniques on how you can start to identify movement-building opportunities for your brand, with authenticity and clear measurement results in mind. Robbin will reveal how to ignite powerful and sustainable word-of-mouth movements that are a “win-win” for customers & business.

How “Talkable” is your Restaurant?

Unlike the latest shiny new media tool, or app of the day, true word of mouth marketing is based on real relationships between company and consumer. These real relationships foster natural word of mouth movements – and can be the basis for people becoming loyal, repeat customers who share information on your restaurant’s behalf. Robbin Phillips from Brains on Fire will show you how to see every single aspect of your business as an opportunity to make your restaurant more “talkable.”

Five Things Start-Ups Can Learn From Not-for-Profits

There is huge value shift in America. With the layoffs of the last few years, there really is no such thing as a secure job. Everyone is re-evaluating what they are doing. And whom they're doing it for. We want to work with our values front and center. This is huge opportunity for everyone; companies, start ups and individuals. Robbin will explain what start-ups can learn from non-profits, including wearing your passion on your sleeve and empowering & inspiring customers to tell your story.