Robert Carter
Co-Founder & VP Product | ExpertFile
Toronto, Canada Area, ON, CANADA
Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.
Answers (2)
Spotlight
Biography
In my role as CoFounder of ExpertFile Inc. I rely on my broad range of experience in the disciplines of product, marketing and research to help design and execute on the core product and marketing strategies for the company.
Areas of Expertise (7)
Reputation Management
Brand Development
Marketing Communications
Expertise Marketing
Market Research
Product Development
Product Marketing
Industry Expertise (5)
Information Technology and Services
Computer Software
Media - Online
Business Services
Apparel/Accessories
Sample Talks (4)
Brand Strategy & Market Positioning
A brand isn't just a logo or tagline. It isn't just advertising. It’s a promise of value you deliver to customers. In an over-communicated world, great brands are the mental file folder that customers access when making the most complex of buying decisions.
Market Driven Product Management
It starts with understanding what organizations really have in terms of market potential and ability to serve customers. Learn how to identify the most urgent pain-points and requirements in a disciplined process of bringing a product to market.
Marketing Research: A Practical Approach
Understanding the core elements of quantitative and qualitative tools and methods that create relevant insights to drive real-world business decisions.
Fundamentals of Market Segmentation
From selecting to communicating your segments to key stakeholders. An introductory look into the the topics and tools needed to better define your market.
Social