Robert Carter
Co-Founder & VP Product | ExpertFile
Toronto, Canada Area, ON, CANADA
Focussed on delivering innovation that unlocks the hidden expertise within all organizations.
Biography
At ExpertFile, we understand the critical role that expertise marketing plays in driving both reputation and revenue for organizations. As Co-founder and VP of Product at ExpertFile, I am focussed on delivering innovation that unlocks the hidden expertise within all organizations, helping both large and small organizations better connect with key audiences.
With powerful management, distribution, and promotional capabilities, we help drive reputation by seamlessly connecting your experts with valuable media, event, and business opportunities. As the only purpose-built platform for expertise marketing, we effortlessly integrate with existing technologies, ensuring our clients can optimize how they profile their experts and showcase their expert insights.
Trusted by prestigious academic, healthcare, and corporate institutions, ExpertFile has consistently proven its value in driving market visibility and quality connections. Our innovative approach has not only been recognized by industry leaders but also validated by the tangible results our clients achieve and prestigious industry recognition.
Take a look at how we're helping organizations achieve their Expertise marketing goals: https://exprt.co/success
Areas of Expertise (7)
Brand Development
Reputation Management
Marketing Communications
Expertise Marketing
Market Research
Product Development
Product Marketing
Spotlight
Sample Talks (4)
Brand Strategy & Market Positioning
A brand isn't just a logo or tagline. It isn't just advertising. It’s a promise of value you deliver to customers. In an over-communicated world, great brands are the mental file folder that customers access when making the most complex of buying decisions.
Market Driven Product Management
It starts with understanding what organizations really have in terms of market potential and ability to serve customers. Learn how to identify the most urgent pain-points and requirements in a disciplined process of bringing a product to market.
Marketing Research: A Practical Approach
Understanding the core elements of quantitative and qualitative tools and methods that create relevant insights to drive real-world business decisions.
Fundamentals of Market Segmentation
From selecting to communicating your segments to key stakeholders. An introductory look into the the topics and tools needed to better define your market.
Social