In my role as CoFounder of ExpertFile Inc. I rely on my broad range of experience in the disciplines of product, marketing and research to help design and execute on the core product and marketing strategies for the company.
Areas of Expertise (7)
Industry Expertise (5)
Information Technology and Services
Media - Online
Sample Talks (4)
Brand Strategy & Market Positioning
A brand isn't just a logo or tagline. It isn't just advertising. It’s a promise of value you deliver to customers. In an over-communicated world, great brands are the mental file folder that customers access when making the most complex of buying decisions.
Market Driven Product Management
It starts with understanding what organizations really have in terms of market potential and ability to serve customers. Learn how to identify the most urgent pain-points and requirements in a disciplined process of bringing a product to market.
Marketing Research: A Practical Approach
Understanding the core elements of quantitative and qualitative tools and methods that create relevant insights to drive real-world business decisions.
Fundamentals of Market Segmentation
From selecting to communicating your segments to key stakeholders. An introductory look into the the topics and tools needed to better define your market.