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Robert Carter - ExpertFile. Toronto, Canada Area, ON, CA

Robert Carter Robert Carter

Co-Founder & VP Product | ExpertFile

Toronto, Canada Area, ON, CANADA

Experienced entrepreneur and marketer, helping organizations build stronger first impressions and generate higher quality conversations.

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Biography

In my role as CoFounder of ExpertFile Inc. I rely on my broad range of experience in the disciplines of product, marketing and research to help design and execute on the core product and marketing strategies for the company.

Industry Expertise (6)

Market Research

Advertising/Marketing

Information Technology and Services

Computer Software

Media - Online

Business Services

Areas of Expertise (7)

Expertise Marketing

Reputation Management

Brand Development

Marketing Communications

Market Research

Product Development

Product Marketing

Education (2)

University of Guelph: MSc., Marketing Management / Research 1996

Laurentian University/Université Laurentienne: HBComm, Marketing 1994

Sample Talks (4)

Brand Strategy & Market Positioning

A brand isn't just a logo or tagline. It isn't just advertising. It’s a promise of value you deliver to customers. In an over-communicated world, great brands are the mental file folder that customers access when making the most complex of buying decisions.

Market Driven Product Management

It starts with understanding what organization really have in terms of market potential and ability to serve customers. Learn how to identify the most urgent pain-points and requirements in a disciplined process of bringing a product to market.

Marketing Research: A Practical Approach

Understanding the core elements of quantitative and qualitative tools and methods that create relevant insights to drive real-world business decisions.

Fundamentals of Market Segmentation

From selecting to communicating your segments to key stakeholders. An introductory look into the the topics and tools needed to better define your market.