generic speaker image
Robert Cole - RockCheetah LLC. Menomonee Falls, WI, US

Robert Cole Robert Cole

Founder | RockCheetah LLC

Menomonee Falls, WI, UNITED STATES

Founder, RockCheetah



Robert Cole is Founder of RockCheetah, a hotel and destination marketing strategy and travel technology consulting practice specializing in aligning strategic marketing objectives, appropriate technologies and business processes to drive customer engagement, exemplary service delivery and return on investment.

Robert's extensive travel and hospitality industry experience includes executive leadership positions and consulting engagements with major hotel companies, global distribution systems, online travel companies, meta-search travel sites, hotel representation groups, dynamic packaging technology developers, multi-brand tour operators and car rental organizations.

His clients include global hotel corporations, primary tourism destinations, major online travel sites, travel industry technology vendors and financial services companies.

Robert has served on the HEDNA board of directors, the Open Travel interoperability committee, the HITIS advisory committee, and as a partner representative for the Cornell Center for Hospitality Research. He currently serves on the University of Delaware Department of Hotel, Restaurant and Institutional Management Technology Advisory Committee.

He has spoken at numerous travel conferences including The PhoCusWright Conference, PhoCusWright@ITB, The ITB Berlin Convention, The Open Travel Alliance Advisory Forum, Hospitality Financial and Technology Professionals HITEC, HFTP Annual Convention, The Hospitality Sales & Marketing Association International Online Marketing and Revenue Management Conference, HEDNA Annual Conference, The Society of Government Travel Professionals EdCon and the Wisconsin Lodging Association Annual Conference.

He has also lectured at several universities including Cornell University, University of Houston, Queens University, and the University of Ottawa.

Industry Expertise (3)

Travel and Tourism

Hotels and Resorts


Areas of Expertise (3)

Online Travel

Hotel Marketing

Travel Technology

Education (1)

Cornell University: BS, Hotel Administration 1981

Affiliations (5)

  • Open Travel Alliance
  • HFTP

Event Appearances (4)

The Collision of SEO and Social, Who Draws the Creepy Line?

Association of Travel Marketing Executives (ATME) Annual Conference  W City Center - Chicago, Illinois


Search, Social, Local and Mobile, How to Get Found

SkiTops University  Grand Sierra Resort and Casino - Reno, Nevada


Measuring and Monetizing Social Networking & Mobile Media

National Golf Course Owners Association (NGCOA) Annual Conference  Renaissance Hotel - Las Vegas, Nevada


Mobile Distribution – No, It’s Not Billboards and Neon Vacancy Signs

Hospitality Financial & Technology Professionals HITEC Conference  Orange County Convention Center - Orlando, Florida




  • Keynote
  • Moderator
  • Panelist
  • Host/MC


2000 to 7500 *Will consider certain engagements for no fee